The MSR Group
1121 N. 102nd Court
Suite 100
Omaha, NE 68114
Phone: (402) 392-0755
Phone: (800) 737-0755
Fax: (402) 392-1068
Email: info@theMSRgroup.com
Personnel
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Dick Worick, President |
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Rob Noha, Executive Vice President |
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Sara Martens, Vice President |
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Rochelle Sousa, Project Manager, Focus Group Division |
Company Description
The MSR Group is your full-service research partner. We design and execute consumer and business-to-business research for a wide range of industries, specializing in financial, retail and advertising. Our analytical support and strategic recommendations allow your company to excel. Our industry-leading customer satisfaction and advocacy measurement program, APECS®, and our proprietary Net Advocacy Rating (NAR®) metric helps companies improve customer experience and drive revenue. We also provide branding research, advertising and concept testing, perception and awareness studies, feasibility studies and segmentation analysis. In-house data collection through our 150-station CATI call center and our top-rated focus group facility. Independent research services with no outsourcing.
Affiliations: AMA, CASRO, MRA, CMOR
Facility Details
Rooms: Top-rated. Large and small group rooms. Large viewing room with attached client lounge. In-house recruiting and hostesses. Simultaneous TV monitors in respondent and viewing rooms. Perception Analyzers, ActiveGroup, FocusVision.
Building type: Office Building
Location: Central
Travel time from airport: 20 min.
Travel time from downtown: 20 min.
View map & get directions | Find a hotel (by hotels.com)
Special Products and Services
APECS®
The APECS® system, with its web-based Performance Monitor, is the industry’s leading customer satisfaction and advocacy measurement program. Its statistically reliable satisfaction metrics, timely and actionable feedback, key drivers and advocacy ratings drive revenue and improve customer experience.
Market Research Specialties
Types of Research
- Advertising Research: Advertising Effectiveness
- Business-to-Business: Business / Professional Research
- Concept / Positioning: Concept / Positioning Development
- Concept / Positioning: Concept Testing
- Consumer Research: General
- Customer Satisfaction: Benchmark Studies
- Customer Satisfaction: Customer Loyalty / Value Featured Service
- Customer Satisfaction: Customer Satisfaction Studies
- Marketing Research: Quantitative Research
- Mystery Shopping: Online Reporting
- New Product Research: Concept Development & Testing
- Package Research: Package Testing
- Public Opinion / Political: Political Polling
- Retail Research: Controlled Store Tests
- Retail Research: Distribution Checks
- Retail Research: Exit Interviews
- Retail Research: Store Audits
- Website Usability
Research Techniques & Services
- Analytical Services: Data Analysis
- Analytical Services: Statistical Analysis
- Consultation: Advertising / Communication
- Interviewing - Location: Central Location
- Interviewing - Location: In-Store
- Interviewing - Location: On-Site
- Qualitative Services - Moderating: Consumers
- Qualitative Services - Moderating: Financial Services
- Qualitative Services - Related: Transcriptions
- Qualitative Services - Related: Video Conferencing
- Qualitative Services: Focus Group Facility
- Qualitative Services: Focus Group Recruiting
- Questionnaires: Questionnaire Design
