The Operandi Group
10 Abaco Drive
Cape Elizabeth, ME 04107
Phone: 207-939-2259
Email: dana@operandigroup.com
Personnel
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Dana Stanley, President |
Company Description
The Operandi Group helps the research industry by challenging its modus operandi. We advise and assist the marketing research industry on a range of vital business issues, including sales and business development, marketing and social media, team building and staffing, and thought leadership.
Dana Stanley, founder and president of The Operandi Group, is the author of Blogus Operandi and the host of Podus Operandi, a blog and podcast focused on technology innovations in survey research.
Affiliations: MRA, MRA
Market Research Specialties
Research Techniques & Services
Online Research Tools and Services
Market Research Resources
Article
Jumping to Conclusions about Twitter
by Dana Stanley, President, The Operandi Group
A research report on Twitter found that the platform would fail as a marketing medium, according to a survey of social media users. This article critiques the questions presented to survey takers and the validity of the report's resolution. Read Article »
Article
Custom Online Panels Explained
by Dana Stanley, President, The Operandi Group
Custom online panels provide an efficient way of gathering survey feedback from a regular group of participants. This article looks at the what, why and how of creating custom online panels. Read Article »
Media
Market Research in the Social Media Age
by Dana Stanley, President, The Operandi Group
This video is of Dana Stanley presenting to the Maine Marketing Association. Targeted at a marketing audience, this presentation covers the evolution of social media and its relation to market research, including revolutionary technology tools and forward thinking. Read Media »
Media
Interview: Online Qualitative With Jim Longo of iTracks
by Dana Stanley, President, The Operandi Group
This video interview covers the transition to online qualitative research including initial concerns and discovered advantages. Jim Longo of iTracks details specific ways research companies approach the online space. Read Media »
Article
Take Control of Your Global Online Sample
by Dana Stanley, President, The Operandi Group
Common concerns among global tracking studies include unexpected changes in your tracking data resulting in inconsistent samples. Recent work being done by researchers provides a new way of conceptualizing online sample consistency globally: analyzing purchase intent. Learn more in this article from The Operandi Group. Read Article »
Media
Interview: Technology Adoption Among Market Researchers Globally
by Dana Stanley, President, The Operandi Group
This is a video interview from the CASRO Technology Conference based on a study of 200 research companies worldwide. The study covered technology trends and providers and the explosion of online qualitative research. Dana Stanley of The Operandi Group interviews Tim Macer from meaning ltd. and Patrick Molloy from Confirmit. Read Media »
Media
Interview: Mobile Surveys with Heidi Dickert of Mobile Compass
by Dana Stanley, President, The Operandi Group
This is a video interview with Mobile Compass co-founder Heidi Dickert regarding surveys on mobile devices: their advantages and possible problems as well as design, technical and technological implications. Read Media »
Media
Interview: Recruiting via Social Media with Simon Chadwick
by Dana Stanley, President, The Operandi Group
This is a video interview with Simon Chadwick, CEO of Peanut Labs. At a 2009 conference he presented on recruiting for online surveys through social media networks. Learn how one firm recruits and maintains their online communities. Read Media »
Media
Interview: Technology Investment in a Recession
by Dana Stanley, President, The Operandi Group
This video interview is based on a presentation at the CASRO Technology Conference in 2009. Dana Stanley of The Operandi Group interviews Hugh Davis of Greenfield Online who provides examples of ways technology services help cut costs and change business models. Read Media »
Media
Interview: Automating Analytical Protocols in Market Research
by Dana Stanley, President, The Operandi Group
This video interview with David Cosaro covers ways of using technology to convert raw survey data into visual presentations quickly and accurately. It is based on his presentation at CASRO Technology Conference in 2009. Read Media »
Media
Interview: Tom Anderson on Data Mining and Social Media
by Dana Stanley, President, The Operandi Group
This interview with Tom Anderson conducted by Dana Stanley covers the basics of data mining, approaches to making connections on social media sites, and where the research industry is headed. Read Media »
Media
Interview: Communispace CEO Diane Hessan
by Dana Stanley, President, The Operandi Group
Dana Stanley interviews the CEO of Communispace - a company that uses online communities to find consumer insights. This interview describes the differences between online communities and custom panels, addresses positive bias, engagement, community size and more. Read Media »
Media
Interview: Rich Media Surveys
by Dana Stanley, President, The Operandi Group
This video interview discusses preferences of survey takers regarding plain text versus rich media flash-based surveys. The study looked at specific demographics and found interesting results. Read Media »
Media
Interview: Kathryn Korostoff, founder of Research Rockstar
by Dana Stanley, President, The Operandi Group
Research Rockstar is an online training company that shares education on marketing research topics. This interview with the founder conducted by Dana Stanley shares insights on the most popular classes, including how to hire the right agency or which research method to use. Read Media »
Article
Research Industry Taxonomy
by Dana Stanley, President, The Operandi Group
This is a guide to the basic types of research companies and how they work together. Read Article »
Media
Interview: Online Qualitative Research
by Dana Stanley, President, The Operandi Group
An interview with Jen Mason Drolet, Vice President of Client and Moderating Services at iModerate Research Technologies, about online qualitative research. Read Media »
Article
Animate Your Data
by Dana Stanley, President, The Operandi Group
Dana Stanley of The Operandi Group shares his insights on making your data stand out. PowerPoint presentations can be tedious and boring. This article recommends other types of technology you can use for data reporting. Read Article »
Article
Creating Surveys on iPhone Apps
by Dana Stanley, President, The Operandi Group
Dana Stanley reviews an iPhone app for creating surveys in this article. Follow the process of creating and posting a survey and learn insights into possibilities for its use in market research. Read Article »
Article
Possibilities for Market Research: GPS Apps
by Dana Stanley, The Operandi Group
Dana Stanley reviews Foursquare, a mobile phone app that uses GPS to note your location and allows you to leave comments and connect with friends. This technology creates new ways for market researchers to connect with consumers in the moment of their purchase. Read Article »
