The Rite Concept

 

36 Coventry Lane Suite 101
Avon, CT 06001

Metro Area: Hartford (CT)

 

Phone: (860) 675-5522

Email: Info@TheRiteConcept.com

www.TheRiteConcept.com

 

Company Description

Stop wasting your money on "bad" concepts! Get your concept development right the first time. Strategic business thinking, purposeful ideation, insight mining and qualitative research with your target audience will reflect the voice of YOUR consumer. The Rite Concept offers a comprehensive suite of services to get your concepts on target, including both online and in-person qualitative, innovative concept screening tools, and quantitative research when appropriate. Martha Guidry is the owner and author of "Marketing Concepts that Win! Save Time, Money and Work Crafting Concepts Right the First Time." She graduated from Harvard Business School, has served on the boards of QRCA and AMA, has been a featured speaker at conferences, and regularly publishes articles in trade periodicals.

Affiliations: AMA, QRCA

Market Research Specialties

Types of Research
Research Techniques & Services
Online Research Tools and Services
 
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