The Understanding & Insight Group
3 Rosewood Lane
Suite 103
Denville, NJ 07834
Metro Area: New York (NY--NJ--CT)
Phone: (973) 328-9107
Fax: (973) 328-9108
Email: info@theuandigroup.com
Personnel
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Jacqueline H. Beckley, President & Chief Innovator |
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Anne Vlahos, Chief Engagement Officer |
Company Description
We are a Strategic Business Development and Products Research Technology firm that excels in the development of consumer-desired products and services. Using integrated technologies, we guide the development of innovative market-worthy products.Our work is the cornerstone for over 300 successful product launches since 1999.AND, we do all this while cutting development time and costs by 50% or more. Where an 80% failure rate is the norm for new products, our processes are so effective that product launches we inspire are highly successful.That’s an extraordinary advantage in the competitive marketplace.We keep our clients ahead of the trends and at the top of the market.That's why we say, It Works Everytime!™ •ProprietaryMethods •RefinedTechnologies• UnparalleledResults U&I KNOWS THE WAY
Affiliations: AMA, ARF, ESOMAR, MRA, PDMA, IFT
Special Products and Services
The Unblinking Ear - VaDi
Voice-actuated Digital idiograph, our provisionally patented product that captures every nuance of consumer conversations.
Getting IT!®
Our proprietary process that uncovers the hidden hearts and minds of consumers and helps form actionable product strategies that incorporate these key motivators.
Market Research Specialties
Types of Research
- Brand Research: Brand Positioning
- Brand Research: Line / Franchise Extension
- Concept / Positioning: Concept / Positioning Development
- Concept / Positioning: Concept Optimization
- Concept / Positioning: Concept Testing
- Consumer Research: Consumer Trends
- Consumer Research: General
- Consumer Research: Lifestyle & Value Trends
- Marketing Research: Qualitative Research
- Marketing Research: Quantitative Research
- New Product Research: Concept Development & Testing
- New Product Research: General
- New Product Research: Idea Generation
- New Product Research: New Venture Analysis
- New Product Research: Post-Launch Tracking
- New Product Research: Product Development & Testing
- New Product Research: Test Marketing
- Package Research: Package Development
- Product Research: Product Development / Optimization
- Psychological / Motivational Research
- Strategic Research: Market Opportunity/Evaluation Studies
- Syndicated / Published Market Research
- Test Market Research
Research Techniques & Services
- Analytical Services: Conjoint Analysis / Trade-off/Choice Modeling
- Analytical Services: Data Analysis
- Analytical Services: Perceptual Mapping
- Brainstorming / Facilitation
- Consultation: Consumer Research
- Consultation: Marketing / Marketing Effectiveness
- Consultation: New Product Research
- Ethnography / Observational Research
- Interviewing - Method: One-on-One / In-Depth
- Qualitative Services: General
- Sensory Research
