Turtle Bay Institute, Inc.
195 Nassau Street
Princeton, NJ 08542
Metro Area: New York (NY--NJ--CT)
Phone: (609) 688-9640
Fax: (609) 688-9644
Email: turtle.bay@verizon.net
Personnel
|
|
Kathleen Murphy, President |
|
|
Maureen Burns, Senior Project Director |
| Karen VanGarsse, Research Associate |
Company Description
Qualitative and quantitative research. Focus groups, individual interviews, idea generation for developing new products and concepts, repositioning existing brands, advertising, and brand imagery. Creative Workshops with consumers to generate new product ideas. Perceptual mapping of attribute importance and satisfaction.
Affiliations: AMA, MRA, QRCA



