Turtle Bay Institute, Inc.

 

195 Nassau Street
Princeton, NJ 08542

Metro Area: New York (NY--NJ--CT)

 

Phone: (609) 688-9640

Fax: (609) 688-9644

Email: turtle.bay@verizon.net

Personnel
Kathleen Murphy, President
Maureen Burns, Senior Project Director
Karen VanGarsse, Research Associate
 

Company Description

Qualitative and quantitative research. Focus groups, individual interviews, idea generation for developing new products and concepts, repositioning existing brands, advertising, and brand imagery. Creative Workshops with consumers to generate new product ideas. Perceptual mapping of attribute importance and satisfaction.

Affiliations: AMA, MRA, QRCA

Market Research Specialties

Types of Research
Research Techniques & Services
Audiences, Industries & Market Specialties
 
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