USA DIRECT, Inc.
3 Madison Drive
Ogdensburg, NJ 07439
Metro Area: New York (NY--NJ--CT)
Phone: (973) 726-8700
Fax: (973) 726-8787
Email: gparker@usadirectinc.com
Personnel
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Guy Parker, President |
Company Description
Awarded Market Research Association “Expert” Certification. Incorporated 1991 based on solid foundation of 20+ years client-side Fortune 500 and Madison Avenue experience across a wide range of product and service fields. Global online and CATI surveys - consumer, business, professional. Full-service support - consultation, study/questionnaire design, field, tabulation, analysis. Advanced statistical techniques to identify factors which drive market dynamics and predict the impact of market changes. Segmentation, branding, concept, product studies. Campaign tracking. Customer satisfaction/loyalty/lost customer research. Healthcare specialist (doctors, nurses, dentists, pharmacists, ailment sufferers). Public issues, corporate image, employee surveys. Efficient study designs.
Affiliations: AMA
Market Research Specialties
Types of Research
- Advertising Research: Advertising Tracking
- Advertising Research: Copy Testing - Online
- Attitude & Usage Research
- Brand Research: Brand Image Tracking
- Concept / Positioning: Concept Testing
- Conjoint/Trade-Off/Choice Models
- Customer Satisfaction: Customer Satisfaction Studies
- Low Incidence Markets
- Price / Pricing Research
- Public Opinion / Political: Public Opinion
- Strategic Research: Market Segmentation Studies
Research Techniques & Services
Audiences, Industries & Market Specialties
- Health Care / Medical: Dentists
- Health Care / Medical: Doctors / Physicians
- Health Care / Medical: General - Healthcare
- Health Care / Medical: Nurses
- Health Care / Medical: Patients
- Health Care / Medical: Pharmaceutical - OTC Medicines
- Health Care / Medical: Pharmaceutical - Prescription Medicines
- Health Care / Medical: Pharmacists
- International: Worldwide Capabilities




