The Understanding & Insight Group
3 Rosewood Lane
Suite 103
Denville, NJ 07834
Metro Area: New York (NY--NJ--CT)
Phone: (973) 328-9107
Fax: (973) 328-9108
Email: info@theuandigroup.com
Personnel
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Jacqueline H. Beckley, President & Chief Innovator |
Company Description
We are a Strategic Business Development & Products Research Technology firm that excels in the development of consumer-desired products and services. Using integrated technologies & understanding complex relationships among people, products & brand choices, we pinpoint innovative products & optimal market spaces. We cut development time & costs by 50% or more. Where 80% is the failure rate for new products, our processes are so effective that product launches we inspire are often 80% successful. Our work is the cornerstone for over 400 successful product launches since 1999. That's why we say, It Works Everytime!™ We keep our clients ahead of the trends and at the top of the market. •Proprietary Methods •Refined Technologies •Unparalleled Results •Original Thinking •••U&I DEFINES SUCCESS
Affiliations: AMA, ARF, ESOMAR, MRA, PDMA, IFT
Facility Details
Rooms: We provide proprietary Quantitative and Qualitative Research only, not focus groups.
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Special Products and Services
The Unblinking Ear - VaDi
Voice-actuated Digital idiograph, our provisionally patented product that captures every nuance of consumer conversations.
Getting IT!®
Our proprietary process that uncovers the hidden hearts and minds of consumers and helps form actionable product strategies that incorporate these key motivators.
Market Research Specialties
Types of Research
- Brand Research: Brand Positioning
- Brand Research: Line / Franchise Extension
- Concept / Positioning: Concept / Positioning Development
- Concept / Positioning: Concept Optimization
- Concept / Positioning: Concept Testing
- Consumer Research: Consumer Trends
- Consumer Research: General
- Consumer Research: Lifestyle & Value Trends
- Marketing Research: Qualitative Research
- Marketing Research: Quantitative Research
- New Product Research: Concept Development & Testing
- New Product Research: General
- New Product Research: Idea Generation
- New Product Research: New Venture Analysis
- New Product Research: Post-Launch Tracking
- New Product Research: Product Development & Testing
- New Product Research: Test Marketing
- Package Research: Package Development
- Product Research: Product Development / Optimization
- Psychological / Motivational Research
- Strategic Research: Market Opportunity/Evaluation Studies
- Syndicated / Published Market Research
- Test Market Research
Research Techniques & Services
- Analytical Services: Conjoint Analysis / Trade-off/Choice Modeling
- Analytical Services: Data Analysis
- Analytical Services: Perceptual Mapping
- Brainstorming / Facilitation
- Consultation: Consumer Research
- Consultation: Marketing / Marketing Effectiveness
- Consultation: New Product Research
- Ethnography / Observational Research
- Interviewing - Method: One-on-One / In-Depth
- Qualitative Services: General
- Sensory Research
