W5
3211 Shannon Road
Suite 610
Durham, NC 27707
Metro Area: Raleigh (NC)
Phone: (919) 932-1117
Fax: (919) 932-1127
Email: inquiry@W5insight.com
Personnel
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Tom Daly, Practice Principal |
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Martin Molloy, Practice Principal |
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Andrew Willard, Practice Principal |
Company Description
W5 combines the professional services offered by traditional marketing research firms, strategy-oriented consultancies and brand planning agencies. We deliver a full range of custom qualitative and quantitative primary marketing research solutions worldwide for the CPG, financial services, health care, casual dining and QSR, technology industries and their advertising agencies. Research specialties include: attitude and usage, branding, concept/product development, ethnography, messaging, new product innovation, personas, positioning, segmentation and tracking.
Affiliations: AMA
Special Products and Services
Strategy and Planning
In conjunction with marketing research, W5 works with clients to develop strategies and integrative solutions including: competitive assessment, white papers, design-oriented deliverables, ideation and research workshops, brand books, concept development, creative briefing and brand positioning.
Market Research Specialties
Types of Research
- Advertising Research: Communications Strategy Research
- Brand Research: Brand Equity
- Brand Research: Brand Identity
- Brand Research: Brand Positioning
- Business-to-Business: Business / Professional Research
- Concept / Positioning: Concept / Positioning Development
- Idea Generation
- Marketing Research: Multi-Country Studies
- New Product Research: Concept Development & Testing
- Strategic Research: Market Segmentation Studies
- Tracking Research
