iModerate Research Technologies
720 South Colorado Blvd.
Suite 500 N.
Denver, CO 80246
Metro Area: Denver (CO)
Phone: (303) 333-7880
Fax: (303) 333-7844
Email: info@imoderate.com
Personnel
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Adam Rossow, Vice President, Marketing |
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Jennifer Drolet, COO |
Company Description
iModerate Research Technologies is a leading qualitative market research firm with a distinct approach to uncovering the most meaningful insights. Based in Denver, Colorado and founded in 2004, iModerate is known for pioneering and championing the online one-on-one. With over 100,000 conversations to our credit, and an in-depth knowledge of how consumers think and behave, we have helped countless organizations obtain the insights that matter most to them.
Affiliations: AMA, ESOMAR, MRA
Market Research Specialties
Types of Research
- Marketing Research: Qualitative Research Featured Service
Research Techniques & Services
Online Research Tools and Services
Market Research Resources
White Paper
Unlocking Candor in Online Qualitative Research: The Power of the Online One-on-One
by Adam Rossow, VP Sales & Marketing, iModerate Research Technologies
This white paper takes a look at the effect of anonymity on candor in qualitative research, and takes a look at the major qualitative approaches through this lens. Read White Paper »
White Paper
Demystifying Hybrid Research
by Christine Tchoumba, Sr. Dir. Client Services, iModerate Research Technologies
Despite its rise in popularity, there is still much confusion that exists in the marketplace as it pertains to hybrid market research. The industry still struggles to come up with a true definition and its applications and benefts are widely unknown.
Our goal is to pull back the curtain on hybrid research. Built on the thoughts and ideas of practitioners, this whitepaper delivers clear insight that sheds some much needed light on one of the biggest trends in research. Read White Paper »
White Paper
Navigating the Online Qualitative Landscape
by Sonya Turner, Senior Qualitative Analyst, iModerate Research Technologies
The rapid growth and acceptance of online research has led to an increase in the online qualitative methods available in the marketplace. In the Web 2.0 world, where harvesting consumer insight is critical, what are the online qualitative tools and techniques that can help you accomplish your research objectives? This whitepaper takes an in-depth look at the online qualitative arena, and gives you the information you need to help you navigate it effectively. Read White Paper »
White Paper
Conducting Effective Market Research in a Down Economy
by Sonya Turner, Senior Qualitative Analyst, iModerate Research Technologies
This whitepaper takes a look at how effective online research can help direct sound marketing strategies. Specifically, this paper details how to stay ahead of the curve with consumers through research, the importance of insight and the value of choosing the right partner. Read White Paper »
White Paper
The Research Path to Uncovering Consumers’ Deeper Thoughts
by iModerate Research Technologies
Market researchers ultimately want to understand
what drives consumers’ thinking, feelings, actions and decision making. While there are countless techniques and methodologies for accomplishing this, in the field of qualitative research, there is one absolute truth – in order to understand what consumers think, you must understand how consumers think. Read White Paper »
Article
Instant Message for Research: The Platform Behind Online One-On-Ones
by Adam Rossow, VP, iModerate Research Technologies
Taking a closer look at IM, it is easy to see how its innate benefits translate into an environment where researchers can hold discussions of great value with respondents, making it an ideal qualitative platform. Read Article »
