Toluna

 

21 River Road
Suite 2000
Wilton, CT 06897

Metro Area: New York (NY--NJ--CT)

 

Phone: (203) 834-8585

Email: toluna@toluna.com

Personnel
Janice Caston, AVP
Bob Leitman, RVP, Healthcare
Michael Anderson, Head of NA Sales
George Terhanian, President, Toluna North America

us.toluna-group.com

Respondents | Survey Solutions
Quick Feedback | Branded Communities

Twitter  Facebook  LinkedIn

 

Company Description

With 17 offices in Europe, North America and APAC, Toluna works with many of the world’s leading market-research agencies, media agencies and corporations. Toluna's survey research has informed stories in the Financial Times, Advertising Age and Time Magazine. Toluna pioneered a one-of-a-kind approach to recruiting and engaging members through Toluna.com, its online social voting community. Recently the company launched SmartSelect™, a sophisticated respondent selection methodology for assuring sample representativeness and increasing response accuracy. Toluna provides the industry’s leading survey technology suite, enabling organizations worldwide to create surveys, manage panels and build their own online communities. Products include PanelPortal™ and Toluna QuickSurveys™.


Client references have been verified.   Learn about our healthcare industry expertise in the GreenBook Health directory (GBHealth.org).
  Our client references have been independently verified by GreenBook Health.

Affiliations: AMA, ARF, CASRO, ESOMAR, MRA, PBIRG, PMRG, MRGA, IIR, MRB, EphMRA

Special Products and Services

Customer Satisfaction

Internet and IVR customer experience measurement programs develop conclusive and predictive insight into customer wants. Our online panels allow you to cost-efficiently perform competitive surveys like no other firm in the business.

Custom Panel and Community Building Services

We have 8+ years of experience building, incentivizing and managing custom panels, from hundreds of panelists for niche B2B and B2C segments, to thousands across multiple countries, for any target segment.

Toluna Panel Communities

Global, research-only panel communities offer 1,700+ target selects: consumer, B2B, healthcare, technology, plus the largest permission-based mobile panel. Respondents can be delivered to your programming or ours.

 

Branch Offices

Toluna North America - Dallas, US

16200 Dallas Parkway
Suite 140

Dallas, TX 75248-6897

Phone: (972) 732-7323

Fax: (972) 732-1447

Toluna North America - North Andover, US

790 Turnpike Street,
Suite 200

North Andover, MA 01845

Phone: (978) 686-3400
(978) 686-3777

 
Toluna North America - Toronto, Canada

110 Sheppard Ave. East
Suite 200

Toronto, ON ON M2N 6Y8

Canada

Phone: (416) 733-7562

Fax: (416) 733-9820

Toluna UK

8 Walpole Court
Ealing Green

London W5 5ED

United Kingdom

Phone: +4420-3058-5000

Fax: +4420-3058-5005

 
Toluna Netherlands

Toluna Nederland B.V.
Damrak 37-I

Amsterdam 1012 LK

Netherlands

Phone: +3120-891-2001

Fax: +3120- 422-0044

Toluna France

Toluna SAS
14 Place Marie-Jeanne Bassot

Levallois-Perret 92300

France

Phone: +331-4089-7100

Fax: +331-4089-7101

 
Toluna Germany

Frankfurt, Germany
Willhelm-Leuschner-Strasse 41

Frankfurt am Main 60329

Germany

Phone: +4969-7422-7600

Fax: 4969-7422-7611

Toluna Germany

Munich, Germany
Hopfenstrasse 8

Munich D-80335

Germany

Phone: +4989-444-451-0100

Fax: +4989-3580-4639

 
Toluna Spain

Calle Lagasca, 95.

Madrid 28006

Spain

Phone: +3491-423-0994

Fax: +3491-141-0144

Toluna Romania

Timisoara, Romania
Str. Coriolan Brediceanu 10

Timisoara 300011

Romania

Phone: +4025-6406-900

Fax: +4025-6201-828

 
Toluna Israel

Haifa, Israel
Matam POB 15075

Haifa 31905

Israel

Phone: +9725-4421-8456

Toluna Asia-Pacific - Sydney, Australia

Level 2/Suite 210
59 Great Buckingham Street

Redfern NSW 2016

Australia

Phone: +612-8665-4902

Fax: +612-8665-4950

Toluna Asia-Pacific - Gurgaon, India

First Floor, Unitech Trade Centre
Sector 43, Block C, Sushant Lok Phase 1

Gurgaon 122001

India

Phone: +9112-4412-6700

Toluna Asia-Pacific - Tokyo, Japan

15-12 Nampeidaicho, 2nd Fl.
Shibuya-ku,

Tokyo 150-0036

Japan

Phone: +813-5459-1067

Fax: +813-5459-1141

Mark Shepard, Direct Line: +813-5459-1075

Yoshiteru Gomi, Direct Line: +813-5459-1076

Masako Hirosawa, Direct Line: +813-5459-1079

 
Toluna North America - Los Angeles, US

13412 Ventura Blvd.
Suite 350

Sherman Oaks, CA 91423

Phone: (818) 255-7600

Fax: (818) 255-7699

 

Market Research Specialties

Types of Research
Research Techniques & Services
Audiences, Industries & Market Specialties
Market Research Software
Online Research Tools and Services
 

Market Research Resources

Article

Online Research Communities: Putting the Customer at the Heart of Your Marketing Strategy

by Mark Simon, Managing Director, Toluna UK

Companies are turning to online research communities for decision-making advantage; harnessing the power of communities but applying them to the research process. The true ‘end-to-end’ community allows meaningful dialogue between organisation and participant via an engaging member website with multiple dialogue channels. Here are guidelines for designing and managing online communities. Read Article »

Article

How the Super Bowl Ads Could Have Been Better

by Carol Haney, VP Product Marketing, Toluna

How the Super Bowl Ads Could Have Been BetterLearn how the 2013 super bowl ads could have been better – a case study approach using facial recognition technology to understand emotional responses to advertising. Read Article »

Article

Web 2.0 and the Online Panelist Experience: The Online Panel Community has Arrived

by Lee Powney, Head of Marketing, Toluna PLC; Frank Smadja, CEO, Toluna Israel

Online panel organizations have seen the most dramatic growth in the market research sector in the past few years. Through research Toluna has found that higher response rates are dependent on two interrelated concepts: profiling depth and the panelists' online experience. A Web 2.0 approach to online panel management is outlined in this article. Read Article »

Case Study

Panel Communities: Research of Low-Incidence Groups

by Toluna

Panel Communities: Research of Low-Incidence GroupsMacmillan developed an online panel community to improve their insights program and help them connect more effectively with their audience. Read Case Study »

Case Study

Panel Communities: Using Fans and Friends for Feedback

by Toluna

Panel Communities: Using Fans and Friends for FeedbackThe University of Northampton needed to look beyond its current research program to get a better read on student satisfaction. Read Case Study »

Article

The Democratization of Market Research

by George Terhanian, Toluna

Spot emerging trends in multiple countries, test ideas on the fly, and deepen your understanding of people and issues. A number of market research buyers are embracing these new tools. Read Article »

Media

[Webinar] Gauging the Payout and Payoff of Super Bowl Advertising

by Toluna

[Webinar] Gauging the Payout and Payoff of Super Bowl AdvertisingCarol Haney presents a case study presentation that will show you how Toluna combined real-time mobile surveying techniques with facial recognition data to provide actionable insight into how to optimize ad performance. Read Media »

Case Study

Sleep Innovations Case Study: Feedback from Hard-to-Reach Respondents

by Toluna

Sleep Innovations Case Study: Feedback from Hard-to-Reach RespondentsSleep Innovations® wanted to obtain more information from prior purchasers, as well as, those that intend to purchase sleep products to gather feedback about packaging, attitude and usage, as well as, new product screening. Read Case Study »

Press Release

Dialogue Selects Toluna’s PanelPortal™ Online Communities to Power Community Panel

by Toluna

Dialogue Selects Toluna’s PanelPortal™ Online Communities to Power Community PanelToluna, one of the world’s leading online research panel and survey technology providers, announces partnership with Dialogue, a full-service quantitative and qualitative research/brand consultancy that focuses on providing clients with research for the digital age. Read Press Release »

Press Release

Management Changes and New Hires for Toluna North America

by Toluna

Management Changes and New Hires for Toluna North AmericaToluna, one of the world’s leading online research panel and survey technology providers, today announces a series of management changes and new hires to take effect on April 1st, 2013. Read Press Release »

Press Release

Toluna Launches Mobile Omnibus

by Toluna

Toluna’s Mobile Omnibus gives clients fast access to “on the go” survey respondents via their mobile devices. Read Press Release »

Press Release

Toluna Launches Qualitative Omnibus

by Toluna

Toluna Launches Qualitative OmnibusToluna’s Quali MultiMind Omnibus™ provides clients with quick access to high-quality, affordable hybrid research data. Read Press Release »

 
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