ADM Marketing & Research Consulting

Company Description

We help companies become knowledge driven through actionable qualitative and quantitative research. The Second Half is a subsidiary that helps marketers understand the 50+ market and how to communicate with it. Our Omnibus, Opinion 50+ is a cost effective way to research this market. Other specialties: "Research For Ink" (publicity-driven research); B-to-B research; customer satisfaction research, and healthcare. Experienced focus group moderators.

Affiliations:
  • AMA
  • IABC, NYWICI
Company type:
  • Full Service Market Research
Telephone:
(516) 334-3434
(516) 220-3354
Fax:
(413) 403-3824
Email:
ann@admmarketing.com
Website:
Address:
17 Plant Lane
Westbury, New York, 11590-6221
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
Region:
New York
Countries where research is conducted:
United States of America
see full list »
Ann Middleman
Principal

Market research resources (2)

Do-It-Yourself Research: The ACDT Syndrome

Do-it-yourself research is reflective of the "Anyone Can Do That" syndrome. Applying this attitude to different situations results in varying risk factors. How does it affect market research?

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Marketing Research ROI: Investment Or Merely An Expense? Marketing Research ROI: Investment Or Merely An Expense?

Marketing research has its own calculable ROI. Assessing brand image, employee satisfaction, or new product reception before launch can save a company thousands. Companies should arm themselves with "knowledge-driven" market research instead of taking risks by being "assumption-driven."

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