- Ann Middleman
We help companies become knowledge driven through actionable qualitative and quantitative research. The Second Half is a subsidiary that helps marketers understand the 50+ market and how to communicate with it. Our Omnibus, Opinion 50+ is a cost effective way to research this market. Other specialties: "Research For Ink" (publicity-driven research); B-to-B research; customer satisfaction research, and healthcare. Experienced focus group moderators.
17 Plant Lane
Westbury, New York, 11590-6221
United States of America, New York (NY--NJ--CT)
Do-it-yourself research is reflective of the "Anyone Can Do That" syndrome. Applying this attitude to different situations results in varying risk factors. How does it affect market research?Read more »
Marketing research has its own calculable ROI. Assessing brand image, employee satisfaction, or new product reception before launch can save a company thousands. Companies should arm themselves with "knowledge-driven" market research instead of taking risks by being "assumption-driven."Read more »