BASES, a service of The Nielsen Company

BASES, a service of The Nielsen Company

Company Description

Our objective at BASES is to help clients grow through successful innovation on their brands. We use our industry-leading forecasting models, rich databases, and proprietary analytical techniques to consult on a range of business issues, including innovation strategy, concept and marketing plan optimization, and initiative commercialization. BASES is widely known for expertise in the CPG sector, but our tools have been adapted to sectors such as pharmaceuticals, alcohol, quick-serve restaurants, and more.

Affiliations:
  • AMA
  • ESOMAR
Company type:
  • Full Service Market Research
Telephone:
(859) 905-4000
(800) 544-7373
Fax:
(859) 905-5000
Email:
BASESinfo@nielsen.com
Website:
Address:
50 West RiverCenter Blvd.
Suite 600
Covington, Kentucky, 41011
United States of America
Metropolitan Area:
Cincinnati (OH--KY--IN)
Region:
Kentucky
Countries where research is conducted:
United States of America
see full list »
David Parma
President/CEO BASES
Amy Fenton
SVP, Client Consulting, The Americas

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