The Pretesting Company/MediaCheck

Company Description

The future of research is to globally evaluate ads, packaging and video content in real world settings and to provide insights as to WHY shoppers/audiences respond as they do. Over 100 patents are behind unique technologies offered by The PreTesting Group for significantly improving predictive validity in today's global marketplace. With micro eye-movement/engagement recorders immediately available over the globe, we can affordably pre/posttest “life-sized” ads and packaging nearly anywhere. With over four hundred nondescript recording glasses and our patented video “slicer” that can auto-identify products seen by consumers while they actually shop/attend media, we can identify the “path to purchase” and specific elements that influence purchase behavior. Our “real world” passive saccadic eye movement recorders on smart phones and tablets are perfect for measuring the impact of advertising on "second screens.” Our tools are used by leading advertisers, world-wide, to build stronger connections with consumers and significantly improve real world impact of advertising/packaging investments. Most importantly, our clients learn WHY something is/isn’t working and HOW to optimize

Affiliations:
  • AMA (United States)
  • ARF (United States)
  • CASRO (United States)
Company type:
  • Full Service Market Research
Telephone:
(201) 569-4800
Fax:
(201) 569-4842
Address:
38 Franklin Street
Tenafly, New Jersey, 07670
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
Region:
New Jersey
Other Links:
Lee Weinblatt
CEO
Daniel Morris
President
Chris Abate
Sr. VP Market Research
Elizabeth Plotkin
VP Market Research
Brian Kreizel
Director
201-569-4800 ext. 1151
Countries where research is conducted:
United States of America
see full list »

Products (2)

ProductImage Shopper ShelfGaze Glasses

With over four hundred nondescript recording glasses and our patented video “slicer” that can auto-identify products seen by consumers while they actually shop/attend media, we can identify the “path to purchase” and specific elements that influence purchase behavior. These ordinary-looking glasses are immediately available to go anywhere, worldwide, and record both audio and video in HD format, They are connected to our "slicer" which can then automatically sort through hundreds of videos to provide specific information on how consumers reacted to a specific product, POP or marketing situation. For details, go to: https://www.youtube.com/watch?feature=player_detailpage&v=XTgeX1RxEs0#t=26

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ProductImage Simulated TV Network/Pre-roll test site

Patented pretesting platform that measures ad involvement and engagement in a natural TV or video website setting. Disguises purpose of study and allows for commercial skipping, re-exposure, inclusion of competitive executions and evaluation of ROI for different ad sizes and media weight. Separate pre-roll test duplicates real world selection of videos without respondent being aware of purpose of study..

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