The Pretesting Company/MediaCheck

Company Description

PreTesting provides marketers with leading edge passive technologies for engaging and measuring impact on consumers on their terms, at home, in store and in test, maximizing touch-points and improving return on marketing dollars. For example, our patented mobile app seamlessly delivers branded and relevant content to consumers based on what they see on TV, hear on radio or visit on the Internet. Our saccadic e-Motion and tracking systems measure consumer engagement with advertising and packaging in a natural setting without consumers being aware they are being tested. We have unique invisible, passive measurement tools for mobile advertising, pre-rolls, in-store shopping engagement with products and cross-media measurement. Simply put, our tools are used by leading advertisers, world-wide, to build stronger connections with consumers and significantly improve real world impact of advertising/packaging investments. Most importantly, our clients learn WHY something is/isn’t working and HOW to optimize.

Affiliations:
  • AMA
  • ARF
  • CASRO
Company type:
  • Full Service Market Research
Telephone:
(201) 569-4800
Fax:
(201) 569-4842
Email:
copytest@pretesting.com
Website:
Address:
38 Franklin Street
Tenafly, New Jersey, 07670
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
Region:
New Jersey
Countries where research is conducted:
United States of America
see full list »
Other Links:
Lee Weinblatt
CEO
Daniel Morris
President
Chris Abate
Sr. VP Market Research
Elizabeth Plotkin
VP Market Research
Brian Kreizel
Director
201-569-4800 ext. 1151

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