- Lee Weinblatt
PreTesting provides marketers with leading edge passive technologies for engaging and measuring impact on consumers on their terms, at home, in store and in test, maximizing touch-points and improving return on marketing dollars. For example, our patented mobile app seamlessly delivers branded and relevant content to consumers based on what they see on TV, hear on radio or visit on the Internet. Our saccadic e-Motion and tracking systems measure consumer engagement with advertising and packaging in a natural setting without consumers being aware they are being tested. We have unique invisible, passive measurement tools for mobile advertising, pre-rolls, in-store shopping engagement with products and cross-media measurement. Simply put, our tools are used by leading advertisers, world-wide, to build stronger connections with consumers and significantly improve real world impact of advertising/packaging investments. Most importantly, our clients learn WHY something is/isn’t working and HOW to optimize.
Quantitative Data Collection Method, Quantitative Research Method, Text Analytics Application, Usability Research Solution
The only hidden reader of respondent involvement and engagement with life-sized ads placed within a natural environment. Unlike other systems that rely on iPad-sized screens for testing ad copy and design, the PeopleReader allows for evaluating ads within full-size newspaper, FSI and magazine environments.
Mobile Research Tool/Platform, Online Research Tool/Platform, Quantitative Research Method, Usability Research Solution
Patented pretesting platform that measures ad involvement and engagement in a natural TV or video website setting. Disguises purpose of study and allows for commercial skipping, re-exposure, inclusion of competitive executions and evaluation of ROI for different ad sizes and media weight. Separate pre-roll test duplicates real world selection of videos without respondent being aware of purpose of study..
Biometric Research Method, Mobile Research Tool/Platform, Qualitative Research Method
Our saccadic e-Motion and eye tracking system passively measures consumer engagement with advertising and packaging in a natural setting without consumers being aware they are being tested. Unlike "noting" eye-movement data provided by standard systems, we use exclusive technologies and algorithms and provide second-by-second measurement of consumer engagement in TV commercials, illustration in print ads, label and package designs, out of home displays and mobile videos. No helmets, chin rests or bio-metric sensors are attached or in view. Passive saccadic measurement is now being introduced in mobile devices, recording real world responses at home or on the go.
Marketing Communication Solution, Mobile Research Tool/Platform, Online Research Tool/Platform, Quantitative Data Collection Method, Quantitative Research Method
Our patented mobile app seamlessly delivers branded and relevant content to consumers based on what they see on TV, hear on radio or visit on the Internet. It also records who was exposed to the ad, when, at what time, on what show and was there consumer follow-through to the exposure. It will soon be able to deliver a quick survey to those exposed the the ad/content, with our already knowing the audiences' demographics. This will allow for world-wide campaign ROI measurement with extreme granularity.
Customer Experience Solution, Product Development Solution, Qualitative Research Method, Quantitative Data Collection Method, Usability Research Solution
Two systems for passively tracking shopper engagement and purchase in-store. Even the most expensive in-store eye movement tracking systems only provide data on the "noting" of packaging. Since there are no universal planagrams in stores, this data has low predictive validity in the "real world." Our exclusive, affordable systems have the ability to "recognize" products on shelf and record the entire shopping engagement and purchase experience from the largest retailer to the local kiosk. They have global applications due to their low cost.
38 Franklin Street
Tenafly, New Jersey, 07670
United States of America, New York (NY--NJ--CT)