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How To Search
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Find Marketing Research Services WORLDWIDE with the GreenBook.
It's fast and easy, detailed and precise.
The GreenBook has five basic indexes:
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Types of Research (omnibus surveys, advertising copy testing, brand positioning, customer satisfaction studies, etc)
Research Services (focus group facilities, interviewing, moderating, videoconferencing, etc)
Audience Industries/Market Specialties (automotive, financial, medical/healthcare, etc)
Online Research Tools and Services (surveys, panels, internet/web
broadcasting, hosting tools, ASP providers, etc)
Research Software (forecasting, CATI interviewing, analysis of variance, modeling, etc)
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Within these indexes, you can select from over 400 categories that classify marketing research firms, which will help you zero in on the specific services you need.
You can find the firms that meet your criteria in these ways:
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Quick Search: This feature is located on
the top of every web page in the upper left hand corner. Type
in the blank space your research term or location to find the
marketing research services or company that meets your needs.
Click on find and up comes a list of research categories to use
to further target your search, or you can begin your search by
selecting from the complete list of GreenBook research categories.
Leave the box blank and click on Find.
Standard Search: Choose a single category from one or more indexes, or choose a specific location.
Advanced Search: Combine more than one category from one or more indexes.
People Finder: search for a specific person by name
New**Online Marketing Research: Choose a single category from the online research index, or choose a specific location.
Company Name Search: To find out more about a specific company, click on Standard Search and complete the company name box.
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Here are some examples:
Quick Search criteria you might enter:
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Entering the simple term Brand produces a list of research categories to include Brand Equity- Brand Positioning - Brand Loyalty/Satisfaction - Brand Identity, Line/Franchise Extension.
Place your mouse over the category name to see a detailed description of the category. Click on the category and bring up a list of companies that provides that research service. If you are not sure what you are looking for you can bring up the complete list of research categories. Just leave the space blank and click on find. This will bring up the 400 research categories that we offer on our site.
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Standard Search criteria you might enter:
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Consumer Research - Found in Types of Research Index
Airlines - Found in Audiences/Industries/Markets Index
United Kingdom - Found in the Country Index
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Advanced Search multiple criteria you might enter:
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A company that does Advertising Research & Brand Positioning (found in Types of Research Index) and Moderating - General & In-depth/One-on-One (found in Research Services Index) regarding Beverages (found In Audiences/Industries Markets Index) in New York (found in the State Index.) |
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