Business-to-Business Market Research
Marketing Research Firms in Columbus (OH)
Providers 1 to 1 out of 1
(in randomized alpha order, starting with "D", after featured listings)
1.
Delve
Phone: (800) 242-4118, Columbus, OH
Part of Delve network
Delve offers data collection solutions that provide dynamic on-site and online environments for insightful dialogues between marketers and customers....
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Related Articles
Business-To-Business Market Research Explained
by DJS Research Ltd
The business-to-business market differs in key areas from business-to-consumer research and requires a unique approach in terms of market research. DJS Research Ltd details the differences and the appropriate method for conducting research. Read Article »
Harnessing Perceptions in B2B Markets
by Ruth Stanat, SIS International Research
Business-to-Business markets often neglect the importance of opinion and perception among B2B stakeholders. But, understanding perception is crucial as it impacts the decision to invest in certain areas, the willingness of supply chain links to work together and countless daily activities dependent on having appropriate perceptions. In today's B2B markets, perceptions are enhanced, developed and sustained through the following vehicles. Read Article »
Business-to-Business Segmentation
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This article provides pointers for effective Business-to-Business segmentation research. Companies can position clients in their marketing strategy using the Lifetime Customer Value metric. Read Article »
Hybrid Cloud: Next Wave of Cloud Computing
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Analysis and opinion of the future of cloud computing. eprobe Research, is a leading market intelligence and consulting organization headquartered in India. Read Article »
Finding the Sweet Spot of Competitive Positioning
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The sweet spot of competitive positioning ensures your brand is relevant to the target audience and differentiated from the competition. This article from Sawtooth Technologies pinpoints ways to position your brand, particularly in the business-to-business market. Read Article »
Online Market Research Surveys - Maximizing Your ROI
by Marc I. Tillman, Amplitude Research, Inc.
The current economic climate has caused some companies to defer or cancel market research projects. In many cases, a company may have correctly determined that the cost of completing a survey within the parameters required for actionable data is no longer possible given its current budget. However, defining exactly what those parameters should be is not always clear, and that is what mostly determines the project cost. This article focuses on the concept of incidence rates, which can be one of the most important cost considerations in designing market research surveys. Read Article »
The Marketing Performance Advantage
by Rich Schreuer, SVP, Chadwick Martin Bailey, Inc.; CMG Partners
Measuring marketing performance generates interest but is still in its infancy. This survey of 400 companies measured the state of marketing performance, how it is implemented, and its impact. Chadwick Martin Bailey, Inc. shares insights procured from the findings. Read White Paper »
Marketing Decisions Still Made With More Guts Than Brains
by Copernicus Marketing Consulting and Research
This article shares findings from a survey of marketing executives and their decision-making approaches - intuitive judgment versus data and research-based. Read Article »
How Stakeholders Perceive Benefits
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In this article SIS International Research points out four ways perceptions are formed by stakeholders. Read Article »
Onboarding for Success
by Camille Nicita, Chief Operating Officer, Gongos Research
Camille discussed Gongos Research’s approach to onboarding at the 2011 CASRO Management Conference in Chicago. Read Article »
Interview: Kathryn Korostoff, founder of Research Rockstar
by Dana Stanley, President, The Operandi Group
Research Rockstar is an online training company that shares education on marketing research topics. This interview with the founder conducted by Dana Stanley shares insights on the most popular classes, including how to hire the right agency or which research method to use. Read Media »
Effective B2B Messaging: Why the CPG model fails
by Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.
When developing a marketing strategy for consumers, consumer packaged goods (CPG) firms generally concentrate on developing a unique selling proposition (USP) to convince one person, the buyer. In an organization however, multiple people may be involved in a "buy" decision. Here are some guidelines for creating your marketing strategy and its messages. Read Article »
ROI vs. Acquisition Costs
by Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.
Businesses buy hardware, software, and services based on ROI, right? Not always. Sometimes selling a product based on a low acquisition cost can be a far superior pitch to a high ROI. Which is more important and when? Read Article »
