Advertising & Communications Strategy Research
Marketing Research Firms in San Francisco-Oakland (CA) 

Providers 1 to 1 out of 1
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Market Research Training for Teams or Individuals from Research Rockstar

Research Rockstar offers 27 topics and 3 delivery modes for all your training needs: self-paced, virtual classroom (instructor-led), & on-site (for private groups). Classes are fun, interactive & current. Topics include project management, report writing, market segmentation & more. Click to visit the Research Rockstar Training Store Learn more »

Market Research Training for Teams or Individuals from Research Rockstar
 

1.

Clearworks

Phone: (888) 769-3807, San Francisco, CA

We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling....
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Related Articles

Article
5 Ways to Eliminate Advertising ROI Anxiety in 2012

by Copernicus Marketing Consulting and Research

5 Ways to Eliminate Advertising ROI Anxiety in 2012Sticking with tried-and-true media vehicles that have performed reliably may be one way marketers can alleviate advertising ROI anxiety. We have five more solutions to knock it out all together in 2012. Read Article »

 
Case Study
Tracking Multichannel, Real Time Customer Experience

by MESH Planning

Tracking Multichannel, Real Time Customer ExperienceTraditional brand tracking was not getting to the level of detail that Britvic/Pepsi needed to understand the on and off trade activity as well as more traditional advertising. This presentation shares insights on tracking real time customer experiences and how they impact business decisions. Read Case Study »

 
Article
Master Your Story with Apps + Video Collages!

by Shaili Bhatt, C + R Research Services, Inc.

Master Your Story with Apps + Video Collages!It is time to rethink the way we share mobile pictures and videos — and consume other mobile media — and look for tech-savvy time-savers. Read Article »

 
Article
A New Role for Market Researchers?

by Adriana Rocha, CEO, eCGlobal Solutions

A New Role for Market Researchers?Technology has enabled marketers to become part of a person’s daily life, and brands can now offer unique consumer experiences across devices. Likewise, Researchers can interact with consumers at any moment, through many devices and touch points. We will see the raise of a new generation of Tech savvy Researchers, and the born of a new enterprise role: the Chief Research Technology Officer (CRTO). Read Article »

 
Article
Rolling Out a New Product? Take 3 Steps to Nail Execution

by Copernicus Marketing Consulting and Research

While finding the right new product or service is a pretty high hurdle in and of itself, there’s also the marketing plan and the often overlooked execution plan to consider. Here are three steps you can take to keep all the parts of the marketing plan heading in the same direction as you roll it out into market. Read Article »

 
Article
The Facts Marketers Need to Know Before Using QR Codes

by Chadwick Martin Bailey, Inc.

The Facts Marketers Need to Know Before Using QR CodesWe set out to ask consumers what they think about the 2D bar codes known as Quick Response or QR codes. Here's what stood out, from a marketing perspective. Read Article »

 
Article
Does Your Social Media Monitoring Lack Passion?

by Sourabh Sharma, SKIM

Does Your Social Media Monitoring Lack Passion?Spontaneous conversations over the Internet provide a candid, honest, and real-time view of consumer perceptions - but only if you’re truly listening. Read Article »

 
Media
Concept Optimization: At the Heart of 4 Trends Transforming Innovation

by Affinnova

How consumer market knowledge is collected and managed is fundamentally changing, under the impact of four major trends. Read Media »

 

 

Article
Marketing Myth: Positioning Is No Longer Relevant

by Copernicus Marketing Consulting and Research

Marketers have lost control of certain aspects of brand communication - it is no longer enough to identify and communicate one brand position. Brands now target specific groups of consumers to ensure their message is relevant, compelling and motivating. One of the most important steps is using customer input, as described in this article. Read Article »

 
Media
Modern "Social" Online Qualitative Research

by Ad Hoc Research

Modern Marketing research online communities (MROCs) are among the new breed of tools that can complement the traditional focus group. This session explores how researchers can extend their scope of practice by integrating established techniques with new methods that rely on online community environments. Read Media »

 
Article
Secondary Messaging: An Argument is Not a Confession

by Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.

When it comes to explaining or justifying buying your product, effective messaging enables your advocates. Read Article »

 
Media
Modern "Social" Online Qualitative Research

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Modern Marketing research online communities (MROCs) are among the new breed of tools that can complement the traditional focus group. This session explores how researchers can extend their scope of practice by integrating established techniques with new methods that rely on online community environments. Read Media »

 
Media
Co-Creation: Inverting the Research and Innovation Process

by Face

Co-Creation: Inverting the Research and Innovation ProcessPresentation by Philip McNaughton, COO of Face. Co-creation is a big idea in research, much bigger than simply bringing consumers into a room with clients to generate ideas together. Read Media »

 
Case Study
LG Electronics & Experience Tracking

by MESH Planning

LG Electronics & Experience TrackingMESH Planning has been working with LG Electronics to reach their goal of being number one in the home electronics market. Using Experience Tracking, LG has been able to understand the role and persuasiveness of each touchpoint along the customer journey. Read Case Study »

 
Press Release
Free Webinar: Developing Winning Claims

by Paul Janssen, Director, Communications Research, SKIM New York

Free Webinar: Developing Winning ClaimsWhat distinguishes a winning communication strategy from one that falls flat? Register for this free webinar on June 7th to find out. Read Press Release »