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The Pretesting Company/MediaCheck Tenafly, NJ - Phone: (201) 569-4800 Our patented technologies can pretest both finished and rough TV commercials, print ads, campaigns and packaging in 'real world testing environments'... |
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Boston, MA - Phone: (617) 904-0555 Innerscope provides deep consumer insights by measuring the emotional engagement responses that are predictive of behavior and choice.... |
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New York, NY - Phone: (212) 265-3200 Ipsos offers five areas of market research specialization: advertising, loyalty, marketing, media, and public affairs.... |
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Lighthouse Research & Development Salt Lake, UT - Phone: (801) 446-4000 Quantitative/qualitative research, competitive pricing, 50+ CATI station on-site phone center and two focus group suites with FocusVision streaming.... |
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Irving, TX - Phone: (800) 884-MARC (6272) M/A/R/C® Research is a full-service marketing research & consulting firm offering innovative qualitative & quantitative methodologies.... |
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Lake Success, NY - Phone: (516) 394-6000 MSW provides research based, brand strategy consultancy to support an integrated brand experience... |
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Scottsdale , AZ - Phone: (480) 393-1200 Market Solutions Group, a full service marketing research company, designs and implements research solutions and applies advanced research technique... |
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Mulberry Street Market Intelligence Gig Harbor, WA - Phone: (805) 441-7447 Offering research on satisfaction, loyalty, retention, branding, purchase drivers, attitudes, awareness and perceptions, ad effectiveness and more... |
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Omaha, NE - Phone: (402) 392-0755 Complete qualitative and quantitative research services. Specializing in customer advocacy and loyalty, ad testing.... |
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Norcross, GA - Phone: (770) 449-6767 Custom-designed research on consumer packaged goods, fast food, financial services, travel and tourism. High-level design and analytical skills... |
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Williamsville, NY - Phone: (716) 629-3200 Your full service market research partner, providing strong, reliable insight for the most discriminating client.... |
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NRN: A National Research Network Chicago, IL - Phone: (312) 960-5158 NRN a National Research Network is a full service consumer research company focusing on the design, execution & analysis of consumer research studies.... |
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Tokyo, Japan - Phone: +813-3989-9821 An independent full-service marketing research company since 1969 in JAPAN with proficiency and insights on Japanese consumers as well as industries... |
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Northstar Research Partners, Inc. New York, NY - Phone: (212) 986-4077 Full-service, global marketing research firm, U.S., Canada, Europe, partners in Asia. Quantitative/qualitative, consumer/business-to-business studies ... |
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Carmel, CA - Phone: (831) 625-2500 Palshaw Measurement, Inc. is a full-service provider, stressing Norm-based advertising and communications research since 1968; all work done in-depth.... |
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Glendale, AZ - Phone: (602) 997-9711 Precision Research, Inc. a 26 year old full service custom market research company providing personalized service, quality work & competive pricing.... |
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Westmore, VT - Phone: (802) 525-8844 Privately owned, totally independent corporation that specializes in all aspects of radio creative research. Provides wide spectrum of services... |
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Summit, NJ - Phone: (866) 545-3216 Rockhopper Research is truly a 21st century insights partner; using cutting edge methods and the best global researchers in the business... |
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East Rutherford, NJ - Phone: (201) 528-0400 Russell Research is one of the country’s top strategic research firms and has been delivering innovative, custom research for over half a century.... |
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| 20. |
Savitz Research Solutions, Inc. Dallas, TX - Phone: (972) 386-4050 Full-service marketing research and consulting. Complete data collection and tabulation services. Advanced products:... |
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Description of Advertising Research > Advertising Effectiveness
Market research companies specializing in advertising effectiveness. Locate firms that measure responses to media communication (copy and visual/audio) used to present a product or service. These companies can also help you create effective advertising utilizing response measurement data.
Related Resources
Measuring ROI Beyond Traditional Media | White Paper
Chadwick Martin Bailey, Inc.
 | Beyond print and broadcast media: how to effectively measure the impact of sponsorships, experiential marketing and word-of-mouth advocacy. | Read White Paper » |
Measuring What Matters in Super Bowl Ads: The Results | Article
Jeff McKenna, Senior Consultant, Chadwick Martin Bailey, Inc.
| What matters is the results - did Super Bowl ads effectively reach their target demographics? This market research looks at age and income in correlation with ad preferences to try and deduce each company's target audience. | Read Article » |
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