Advertising Research
Marketing Research Firms in Kentucky 

Providers 1 to 2 out of 2
(in randomized alpha order, starting with "S", after featured listings)

 

1.

SIRS (Service Industry Research Systems)

Phone: (859) 781-9700, Highland Heights, KY

An award-winning quantitative and qualitative full-service market research and consulting company...
Read more about SIRS (Service Industry Research Systems) »


  Click for Map
 
 
 

2.

Thoroughbred Research Group

Phone: (502) 753-5010, Louisville, KY

Full-service research firm with field service capabilities. Significant experience branding, segmentation, customer satisfaction and loyalty....
Read more about Thoroughbred Research Group »

  Click for Map
 
 
 

 Submit RFP Refine results »

 

Focus Group Facilities Photos Print Ad

Google Map
 
 
 

Related Articles

White Paper
The Role of Promotion in Business to Business Markets

by Paul Hauge, Director, B2B International

This white paper explains how promotions work in the business to business market in constrast with the consumer market. B2B International shares tips on how to test the effectiveness of your promotions and reveals experience-based insights drawn from advertising research. Read White Paper »

 
Article
Get More From Advertising Tracking Research

by Copernicus Marketing Consulting and Research

Advertising tracking research often returns results that don't help marketers: it can take months for tracking numbers to change significantly and even when they do, they provide little insight into why they went up or down. Here are three things you can do today to get more from advertising tracking research tomorrow. Read Article »

 
Article
5 Ways to Eliminate Advertising ROI Anxiety in 2012

by

Sticking with tried-and-true media vehicles that have performed reliably may be one way marketers can alleviate advertising ROI anxiety. We have five more solutions to knock it out all together in 2012. Read Article »

 

 

Media
Interview: Avoiding the "Brand Death" Spiral

by Chadwick Martin Bailey, Inc.

When marketing doesn't communicate with operations, the brand image is affected. Rich Schreuer provides an example of customer service not meeting brand image and how this contributes to "the brand death spiral." Read Media »

 
Article
Marketing Decisions Still Made With More Guts Than Brains

by Copernicus Marketing Consulting and Research

This article shares findings from a survey of marketing executives and their decision-making approaches - intuitive judgment versus data and research-based. Read Article »

 
Article
Perception Mapping in F2F and Online Qualitative Research

by Paul Rubenstein, Ph.D., Accelerant Research

A look back at the challenges of face to face research in comparison to new forms of online qualitative research. Read Article »