Advertising Research
Marketing Research Firms in Washington (DC--VA--MD)
Providers 1 to 6 out of 6
(in randomized alpha order, starting with "C", after featured listings)
1.
Candice Bennett & Associates, Inc.
Phone: (703) 919-6231, Lorton, VA
A full-service research agency that specializes in using quantitative & qualitative surveys in brand positioning, ad testing & customer satisfaction....
Read more about Candice Bennett & Associates, Inc. »
2.
Fabrizio Ward & Associates
Phone: (703) 519-1788, Alexandria, VA
Fabrizio, Ward & Associates is an Opinion Research and Consulting firm focused on supporting successful, strategic communications....
Read more about Fabrizio Ward & Associates »
3.
RIVA Market Research & Training Institute
Phone: (301) 770-6456, Rockville, MD
Founded in 1981, RIVA is a Qualitative Market Research Firm and Training Institute which has served the qualitative community for 29 years....
Read more about RIVA Market Research & Training Institute »
4.
WB&A Market Research
Phone: (410) 721-0500, Crofton, MD
Full-service, custom market research firm specializing in customer satisfaction, communication and advertising research. In-house interviewing staff...
Read more about WB&A Market Research »
5.
American Viewpoint, Inc.
Phone: (703) 684-3325, Alexandria, VA
Full-service research consulting firm specializing in focus groups, telephone, and mail studies for political, health care, and media clients....
Read more about American Viewpoint, Inc. »
6.
Beacon Research
Phone: (410) 263-3934, Annapolis, MD
An innovative qualitative research consultancy that specializes in NewQual methods and hybrid designs in the U.S. and abroad....
Read more about Beacon Research »
Focus Group Facilities
Photos 
Print Ad
Related Articles
The Role of Promotion in Business to Business Markets
by Paul Hauge, Director, B2B International
This white paper explains how promotions work in the business to business market in constrast with the consumer market. B2B International shares tips on how to test the effectiveness of your promotions and reveals experience-based insights drawn from advertising research. Read White Paper »
Get More From Advertising Tracking Research
by Copernicus Marketing Consulting and Research
Advertising tracking research often returns results that don't help marketers: it can take months for tracking numbers to change significantly and even when they do, they provide little insight into why they went up or down. Here are three things you can do today to get more from advertising tracking research tomorrow. Read Article »
5 Ways to Eliminate Advertising ROI Anxiety in 2012
by
Sticking with tried-and-true media vehicles that have performed reliably may be one way marketers can alleviate advertising ROI anxiety. We have five more solutions to knock it out all together in 2012. Read Article »
Interview: Avoiding the "Brand Death" Spiral
by Chadwick Martin Bailey, Inc.
When marketing doesn't communicate with operations, the brand image is affected. Rich Schreuer provides an example of customer service not meeting brand image and how this contributes to "the brand death spiral." Read Media »
Marketing Decisions Still Made With More Guts Than Brains
by Copernicus Marketing Consulting and Research
This article shares findings from a survey of marketing executives and their decision-making approaches - intuitive judgment versus data and research-based. Read Article »
Perception Mapping in F2F and Online Qualitative Research
by Paul Rubenstein, Ph.D., Accelerant Research
A look back at the challenges of face to face research in comparison to new forms of online qualitative research. Read Article »
