Ethnic Research - African-Americans
Marketing Research Firms in Connecticut
Providers 1 to 1 out of 1
(in randomized alpha order, starting with "G", after featured listings)
1.
Firefly Millward Brown
Phone: (203) 221-0411, Westport, CT
Firefly Millward Brown (formerly Greenfield Consulting Group) is North America’s leading qualitative research consultancy....
Read more about Firefly Millward Brown »
Focus Group Facilities
Photos
Print Ad
Related Articles
When Psychology and Ethnicity Meet
by Karen Landmann, Landmann Consulting
Much has been written about the advantages to taking a psychological approach to qualitative market research. As well, there are many companies out there who specialize in “ethnic” market research. But what happens when the two intersect? Read Article »
Multicultural Marketing in Contemporary U.S. Markets
by Chang-Hoan Cho, Ph.D. Assistant Professor, John Holcombe & Daniel Murphy of Insights Marketing Group
Cultural background affects how consumers process advertising messages, and advertisers recognize the purchasing power of the diverse ethnic groups in the U.S. In this white paper, Insights Marketing Group delves into market research strategies that are effective at segmenting these markets and creating products and services that resonate with them. Read White Paper »




