Ethnic Research - African-Americans
Marketing Research Firms in Ohio 

Providers 1 to 1 out of 1
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1.

Focus Groups of Cleveland Survey Center

Phone: (216) 901-8075, Cleveland, OH

Only facility centrally located with 3 luxurious focus group suites, including on site recruiting, wireless internet & a large multi-purpose room...
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When Psychology and Ethnicity Meet

by Karen Landmann, Landmann Consulting

Much has been written about the advantages to taking a psychological approach to qualitative market research. As well, there are many companies out there who specialize in “ethnic” market research. But what happens when the two intersect? Read Article »

 

 

White Paper
Multicultural Marketing in Contemporary U.S. Markets

by Chang-Hoan Cho, Ph.D. Assistant Professor, John Holcombe & Daniel Murphy of Insights Marketing Group

Cultural background affects how consumers process advertising messages, and advertisers recognize the purchasing power of the diverse ethnic groups in the U.S. In this white paper, Insights Marketing Group delves into market research strategies that are effective at segmenting these markets and creating products and services that resonate with them. Read White Paper »