Business Executives & Professionals
Marketing Research Firms in Baltimore (MD)
Providers 1 to 2 out of 2
(in randomized alpha order, starting with "B", after featured listings)
Phone: (410) 583-9991, Baltimore, MD
52-year-old marketing research company providing research consultation and data collection (qual&quant). Excellent recruitment, 8 unique focus suites...
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Phone: (410) 332-0400, Baltimore, MD
Refine Your Research Experience! With precise recruiting and unmatched hospitality, Observation Baltimore is Baltimore's premier research facility....
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by Paul Hauge, Director, B2B International
This white paper explains how promotions work in the business to business market in constrast with the consumer market. B2B International shares tips on how to test the effectiveness of your promotions and reveals experience-based insights drawn from advertising research. Read White Paper »
by DJS Research Ltd
The business-to-business market differs in key areas from business-to-consumer research and requires a unique approach in terms of market research. DJS Research Ltd details the differences and the appropriate method for conducting research. Read Article »
by Matt Kreutz, Assistant Media Planner, AMP Agency
User generated content should be utilized by business to business brands. Studies show that more and more B2B professionals are relying on fellow experts within the same industry. Read Article »
by Ruth Stanat, SIS International Research
Business-to-Business markets often neglect the importance of opinion and perception among B2B stakeholders. But, understanding perception is crucial as it impacts the decision to invest in certain areas, the willingness of supply chain links to work together and countless daily activities dependent on having appropriate perceptions. In today's B2B markets, perceptions are enhanced, developed and sustained through the following vehicles. Read Article »
by SIS International Research
This article provides pointers for effective Business-to-Business segmentation research. Companies can position clients in their marketing strategy using the Lifetime Customer Value metric. Read Article »
by Paul Hague and Matthew Harrison, B2B International
Market research can aid businesses facing the challenge of pricing their goods and services by analyzing overt and hidden benefits facing customers. Conjoint analysis and SIMALTO analysis are techniques used by market researchers for assessing the value of an offering. A price tag based on objective assessment rather than judgement is the backbone of effective pricing. Read White Paper »
by Chris Neal, Chadwick Martin Bailey, Inc.
Recent research on social media has found that engaged consumers are more likely to buy and recommend a brand. Chadwick Martin Bailey, Inc. describes this research and their recent work with a leading processor company in re-evaluating their social media effectiveness. Read Case Study »
by Sawtooth Technologies Consulting Group
The sweet spot of competitive positioning ensures your brand is relevant to the target audience and differentiated from the competition. This article from Sawtooth Technologies pinpoints ways to position your brand, particularly in the business-to-business market. Read Article »
by Matthew Harrison, Julia Cupman, B2B International
The internet supplies an enormous multitude of information - but not necessarily the most useful. Market Intelligence and Competitive Intelligence are ways of gathering information that is highly valuable to buisnesses. This white paper defines the terms and describes the information provided by each. Read White Paper »
by Loren Brown, Senior Consultant, Geo Strategy Partners
Listening to custumers requires a more proactive and targeted approach than collecting surveys. Customers genuinely appreciate being asked for feedback and it serves as brand reinforcement. Business-to-Business customer feedback is just as necessary but less frequently utilized. Loren Brown of Geo Strategy Partners encourages a thorough feedback environment in this article about listening to your customers. Read Article »
by Josh Mendelsohn, VP Marketing, Chadwick Martin Bailey, Inc.
Here are three simple ways to ensure your qualitative projects pay off with truly useful results. Read quotes directly from researchers regarding feedback on the proposal, the report and industry knowledge. Read Article »
by Customer Lifecycle, LLC
Consider the benefits of hiring/developing customer-sensitive employees. It's not hard to understand how employees can be your edge in the marketplace. An Employee Mirror Survey provides a way to assess the level of customer-centricity among employees within your organization. Read Article »
by Cathy Harrison, Senior Project Manager, Chadwick Martin Bailey, Inc.
Research providers can make client satisfaction a success with these tips from Chadwick Martin Bailey, Inc. Read Article »
by SIS International Research
They are brands you don't recognize, yet they have global market shares greater than 50%. This article describes the concept of "Hidden Champions" and gives examples of companies achieving this classification. Read Article »
by Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.
When it comes to explaining or justifying buying your product, effective messaging enables your advocates. Read Article »