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Atlanta, GA - Phone: (770) 650-8495 Market research, competitive intelligence, and strategy consulting for B2B/industrial clients and economic development agencies.... |
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New York, NY - Phone: (212) 532-6028 We are the only research consultancy in the world that specializes in customer loyalty and engagement assessments.... |
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Chicago, IL - Phone: (312) 828-9200 C&R Research is a full-service market research company specializing in qualitative and quantitative research within the B2B and B2C segments.... |
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Tokyo, Japan - Phone: +813-6658-5166 Cannon Gray LLC is a statistical and analytics consultancy with extensive experience designing research and conducting advanced statistical analysis.... |
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Redwood Shores, CA - Phone: (650) 802-2100 Cheskin Added Value is a consulting firm that guides innovation through its deep understanding of people, cultures and change.... |
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San Rafael, CA - Phone: (415) 453-9030 Communique Partners specializes in online surveys, focus groups, and building and managing next generation custom and proprietary online panels.... |
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Copernicus Marketing Consulting and Research Boston, MA - Phone: (617) 449-4200 Copernicus is a research-driven marketing consulting firm in the business of transforming companies.... |
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Creative Research Services, Inc. Norcross, GA - Phone: (770) 246-0298 Full-service quantitative/qualitative research firm specializing in new product/concept development, brand tracking, segmentation, positioning, prici... |
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Danbury, CT - Phone: (203) 744-9008 Full-Service research/consulting services. DYG SCAN®: A trend identification program. Annual service of consumer trends derived from measurements of... |
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Data Development Worldwide LLC. New York, NY - Phone: (212) 633-1100 Full-service. Offering a wide range of quantitative and qualitative methods.... |
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Madison, WI - Phone: (608) 695-3027 Research and marketing consultants with a history of success... |
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Encino, CA - Phone: (818) 995-4960 E-Poll® Market Research delivers reliable, relevant information while accommodating tight budgets and strict deadlines... |
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New York, NY - Phone: (212) 986-2130 Choice research specialists utilizing validated, proprietary techniques to measure the market share and profit impact of business strategies.... |
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Tarrytown, NY - Phone: (914) 631-1019 ECI is your professional, high quality, Custom Market Research Partner.... |
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Sharjah, United Arab Emirates - Phone: +971-6574-7979 Feedback offers a complete range Quantitative and Qualitative research services across the entire Middle East, North Africa and Levant regions.... |
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Indianapolis, IN - Phone: (317) 252-4500 G & S Research provides primary market research services to pharmaceutical, biotech, medical device, and diagnostics firms worldwide. Offering a full ... |
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Cedar Grove, NJ - Phone: (973) 239-6900 Full-service research consultancy specializing in brand equity, brand tracking, tactical research and other custom quantitative services.... |
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London SE1 9UL, United Kingdom - Phone: +4420-7890-9933 GfK Global CR is one of the world’s largest, fast growing fact-based consulting firms with deep roots in research and marketing science. Ranked amongs... |
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Westport, CT - Phone: (203) 221-0411 Greenfield Consulting Group is a qualitative consultancy serving the consumer and B2B marketing needs of a diverse range of clients, globally.... |
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Saratoga Springs, NY - Phone: (212) 944-2113 Strategic research firm offering qualitative (focus groups, in-depth interviews and ethnographies) and quantitative research (advertising, concept/pro... |
Description of Brand Research > Brand Equity
Market research companies that identify a brand's assets and liabilities (= brand equity) within its competitive framework. Find vendors that help you determine brand equity through tangible data (i.e. how well it performs) as well as abstract dimensions (i.e. consumer perception and brand association).
Related Resources
How to Measure the Value of a Brand | White Paper
Rajan Sambandam, TRC
 | Brand name evokes an inherent value; finding a way to reliably measure that value is crucial in determining product development. A technique called discrete choice conjoint analysis is described in this paper by TRC. | Read White Paper » |
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Services related to Brand Research > Brand Equity
Types of Research
Brand Research > Brand Image & Identity
Brand Research > Brand Image Tracking
Brand Research > Brand Loyalty & Satisfaction
Brand Research > Brand Positioning
Brand Research > Line & Franchise Extension
Research Techniques & Services
Market Research Consultants > Advertising & Communication
Market Research Consultants > MediaResearch
Market Research Software
Brand Share Analysis Software
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