Brand Research > Brand Equity
Providers 1 to 20 out of 48
(in randomized alpha order, starting with "G", after featured listings)
Phone: (215) 641-2220, Fort Washington, PA
Research & analytics firm with expertise in new product research, pricing research, conjoint, segmentation, brand equity, sat & loyalty....
Read more about TRC »
Phone: (770) 650-8495, Atlanta, GA
Market research, competitive intelligence, and strategy consulting for B2B/industrial clients and economic development agencies....
Read more about Geo Strategy Partners »
Phone: (212) 240-5300, New York, NY
GfK is one of the world’s leading market research companies, with more than 12,000 experts working in over 100 countries....
Read more about GfK »
Phone: (913) 262-2430, Mission, KS
Providing research services to enable marketers to develop, optimize, communicate and monitor new products and services; develop brand communication…...
Read more about Harman Atchison Research »
Phone: (877) 919-4765, New York, NY
Harris Interactive’s high-quality custom, omnibus, and multi-client solutions offer clients flexible options that support strategic decision-making....
Read more about Harris Interactive Inc. »
Phone: (571) 926-8852, Reston, VA
Heart+Mind Strategies is a full service market research and consulting firm dedicated to helping clients understand the hearts and minds of the people...
Read more about Heart+Mind Strategies »
Phone: +649-488-0111, Auckland, New Zealand
Every piece of market research data you collect is valuable. But sorting through it all to find the answers you need, can be hard work....
Read more about Infotools »
Phone: (212) 584-2323, New York, NY
Insight Strategy Group is a research-driven strategy firm that inspires its clients to build innovative and impactful experiences for consumers....
Read more about Insight Strategy Group »
Phone: (847) 853-0500, Wilmette, IL
Insights in Marketing is a marketing research consultancy that uncovers insights that matter to drive business growth....
Read more about Insights in Marketing »
Phone: (212) 265-3200, New York, NY
Ipsos offers six areas of market research specialization: advertising, loyalty, marketing, media, public affairs, and survey management....
Read more about Ipsos »
Phone: (800) 884-MARC (6272), Irving, TX
M/A/R/C® Research is a custom marketing research firm dedicated to helping clients create, evaluate and strengthen their brands....
Read more about M/A/R/C® Research »
Phone: +504-2545-3100, San Pedro Sula, Honduras
Leading marketing research agency in Central America & the Caribbean. Qualitative and Quantitative multicountry experience. Full-service or fieldwork....
Read more about MERCAPLAN Central America & Caribbean »
Phone: (516) 394-6000, Lake Success, NY
MSW provides research based, brand strategy consultancy to support an integrated brand experience...
Read more about MSW Research »
Phone: (877) 4-MARITZ, Fenton, MO
Maritz Research delivers actionable insights that help businesses improve their bottom line by bridging the gap between brand promise and delivery....
Read more about Maritz Research »
Phone: (414) 778-6000, Milwaukee, WI
Market Probe is a global company, specializing in stakeholder market research. We appear among the Honomichl list of Top 50 US Firms....
Read more about Market Probe »
Phone: (866) 499-3750, Florham Park, NJ
MarketTools, a part of MetrixLab provides online research in over 50 countries globally....
Read more about MarketTools »
Phone: (843) 797-8900 x1119, Charleston, SC
In business since 1982, MAi offers insightfull leading edge marketing research design and analysis, helping clients grow their business....
Read more about Marketing Analysts, LLC »
Phone: (212) 548-7200, New York, NY
Millward Brown is one of the world's leading research agencies, expert in effective advertising, marketing communications, media and brand research....
Read more about Millward Brown, Inc. »
Phone: (760) 525 0882, Del Mar, CA
ModelPeople models global consumer behavior in cultural context, facilitates activation to brand strategy and crafts insights into compelling stories....
Read more about ModelPeople »
Phone: (770) 449-6767, Norcross, GA
Custom-designed research on CPG, rest./food service, financial, pharma/health,travel/tourism. High-level design and advanced analytic and reporting ...
Read more about The Marketing Workshop, Inc. »
Focus Group Facilities Photos Print Ad
This paper dives into the top 5 social media networks and how to navigate them as a marketer. Recent surveys have found that a large number of companies do not have programs or systems in place to track online word-of-mouth. This starter kit is a must-have for any company venturing into social media. Read White Paper »
by Charles Colby, President, Rockbridge Associates
A Brand Development Model describes the stages of development for a brand, identifies how to measure progress, and specifies the marketing priorities required to reach a higher stage of brand developement. Read Article »
by Chadwick Martin Bailey, Inc.
New research shows consumers engaged through social media such as Facebook and Twitter are over 50% more likely to buy and recommend than before they were engaged. This study shares both quantitative and qualitative data from a study of 1500 consumers. Read Case Study »
The Best Branding Practices in China reports focus on how brands become strong in the Chinese market. For the luxury issue, Labbrand and Linkflunce jointly conducted research on the ranking of luxury brands online. Read Article »
This article reveals the different dimensions of interactions between a brand and its environment - the key to successful branding. Read White Paper »
A look at how interactive medias are changing not only the world of advertising, but also branding practices in general. Read White Paper »
by Markus Scherer, Labbrand
Web2.0 has enabled people to interact, publish, and connect on unprecedented levels. This paper gives an overview of Chinese social networking sites and reveals insights from a study of young bloggers. Read White Paper »
by AMP Agency
Join AMP Agency as we travel the Path to Purchase. Get into shoppers' heads to learn what happens before they buy. Discover what information they're looking for, what affects their decision to purchase and how to attain their loyalty. Read White Paper »
Social media marketing is no longer an experimental field. With fans 5 times more likely to make a purchase than non-fans, many “best in class” companies now view their social media activity from a strategic perspective. Read White Paper »
by Rajan Sambandam, TRC
Brand name evokes an inherent value; finding a way to reliably measure that value is crucial in determining product development. A technique called discrete choice conjoint analysis is described in this paper by TRC. Read White Paper »
There has been much discussion globally in the past year or two on how important it is for brands to be present on mobile networks and applications. It is often said that brands need a “mobile strategy”. Rather, what is needed is a comprehensive and informed brand strategy. Read Article »
As brands are increasingly focusing on ‘publishing’ content on the web, and building communities of people who engage with and share that content, the question remains, exactly what impact does that earned engagement have on brand equity and product purchase? Read Article »
by SDR Consulting
There's an opportunity for marketing departments to make the transision from simply providing business insights to developing full-blown business cases. Pricing strategy must focus on overall category profitability and consider the strategic implications of price changes on brand equity, product positioning, product cannibalization, and competitive response. Here's how to build a business case that enhances the bottom line. Read White Paper »
by Simon Wainwright & Fiona Blades, MESH
T-Mobile needed to understand how multiple campaigns were working by each element as well as impacting on the brand. View the case study presented at the MRS Online Methods Conference in 2011. Read Case Study »
by Michael Lowenstein, CMC EVP, and Anu Bhalla, VP, Market Probe, Inc.
Market Probe presents research that demonstrates an actionable link between reputation and advocacy. Read White Paper »
This article covers an important dimension of holistic branding - markets and consumers - and explains why solid market research is a vital part of any successful branding strategy. Read White Paper »
Knowing how to price your product that you can optimize your ROI is key. This video explains various ways to measure the value of a brand and talks about a discrete choice conjoint technique as a perfect approach to measuring the value of a brand. Read Media »
by Customer Lifecycle, LLC
In order for customer loyalty initiatives to truly add wealth to an organization, those initiatives must be filtered through the lens of shareholder value. By using an Economic Profit approach, a company can begin the process of analyzing its customers, as well as its customer loyalty initiatives, based on shareholder value. Read White Paper »
The Nation Brands Index measures the global image of 50 countries. In 2009 America jumped up to number one - this article poses reasons as well as recommendations for the number one spot. Read Article »
What can brand managers do to stay ahead of the pack when it comes to product innovation, especially when they want to stay true to an attribute that is shared by other brands in the industry? Read White Paper »
by Kathryn Korostoff, Research Rockstar LLC
While defining a project scope may seem like a daunting task, it really comes down to two things; knowing you want to get out of your project, and deciding how you’re going to get it. It also helps to know some of the common language used to define market research studies. Read on to learn about brand awareness and needs discovery. Read Market Research Book »
Sleep Innovations® wanted to obtain more information from prior purchasers, as well as, those that intend to purchase sleep products to gather feedback about packaging, attitude and usage, as well as, new product screening. Read Case Study »
by Market Probe
Presentation by Tim McCutcheon, Senior Vice President of MarketProbe. Read Media »
The way a country is perceived can make a critical difference to the success of its business, trade and tourism efforts, as well as its diplomatic and cultural relations with other nations. In their 2008 Global Highlights Report, Simon Anholt and GfK Roper Public Affairs & Media take you inside the most recent findings from the Anholt-GfK Roper Nation Brands Index. Read Article »
by Mara Friedman, MARAFriedman Brand Strategist
This newsletter article provides a means to step away from the day-to-day demands of brand marketing, and to stay in touch with customers’ needs proactively rather than having to play catch-up. It presents a dynamic tool to stay ahead of the curve on consumer trends to satisfy unmet needs, aid product development, and retain brand loyalty. Read Service »