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Brand Research > Brand Equity

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Providers 1 to 20 out of 71:

3.

C&R Research Services, Inc.

Chicago, IL - Phone: (312) 828-9200

C&R Research is a full-service market research company specializing in qualitative and quantitative research within the B2B and B2C segments....Read more about ‘C&R Research Services, Inc.’ >>

  http://www.crresearch.com
4.

Cannon Gray LLC

Tokyo, Japan - Phone: +813-6658-5166

Cannon Gray LLC is a statistical and analytics consultancy with extensive experience designing research and conducting advanced statistical analysis....Read more about ‘Cannon Gray LLC’ >>

   
5.

Cheskin Added Value

Redwood Shores, CA - Phone: (650) 802-2100

Cheskin Added Value is a consulting firm that guides innovation through its deep understanding of people, cultures and change....Read more about ‘Cheskin Added Value’ >>

  http://www.cheskin.com
6.

Communique Partners

San Rafael, CA - Phone: (415) 453-9030

Communique Partners specializes in online surveys, focus groups, and building and managing next generation custom and proprietary online panels....Read more about ‘Communique Partners’ >>

  http://www.communiquepartners.com
7.

Copernicus Marketing Consulting and Research

Boston, MA - Phone: (617) 449-4200

Copernicus is a research-driven marketing consulting firm in the business of transforming companies....Read more about ‘Copernicus Marketing Consulting and Research’ >>

  http://www.copernicusmarketing.com
8.

Creative Research Services, Inc.

Norcross, GA - Phone: (770) 246-0298

Full-service quantitative/qualitative research firm specializing in new product/concept development, brand tracking, segmentation, positioning, prici...Read more about ‘Creative Research Services, Inc.’ >>

   
9.

DYG, Inc.

Danbury, CT - Phone: (203) 744-9008

Full-Service research/consulting services. DYG SCAN®: A trend identification program. Annual service of consumer trends derived from measurements of...Read more about ‘DYG, Inc.’ >>

   
10.

Data Development Worldwide LLC.

New York, NY - Phone: (212) 633-1100

Full-service. Offering a wide range of quantitative and qualitative methods....Read more about ‘Data Development Worldwide LLC.’ >>

  http://www.datadw.com
11.

Decision Point

Madison, WI - Phone: (608) 695-3027

Research and marketing consultants with a history of success...Read more about ‘Decision Point’ >>

   
12.

E-Poll Market Research

Encino, CA - Phone: (818) 995-4960

E-Poll® Market Research delivers reliable, relevant information while accommodating tight budgets and strict deadlines...Read more about ‘E-Poll Market Research’ >>

  http://www.epoll.com
13.

Eric Marder Associates, Inc.

New York, NY - Phone: (212) 986-2130

Choice research specialists utilizing validated, proprietary techniques to measure the market share and profit impact of business strategies....Read more about ‘Eric Marder Associates, Inc.’ >>

  http://www.ericmarder.com
14.

Evaluative Criteria, Inc.

Tarrytown, NY - Phone: (914) 631-1019

ECI is your professional, high quality, Custom Market Research Partner....Read more about ‘Evaluative Criteria, Inc.’ >>

  http://www.eci-research.com
15.

Feedback Market Research

Sharjah, United Arab Emirates - Phone: +971-6574-7979

Feedback offers a complete range Quantitative and Qualitative research services across the entire Middle East, North Africa and Levant regions....Read more about ‘Feedback Market Research’ >>

   
16.

G & S Research, Inc.

Indianapolis, IN - Phone: (317) 252-4500

G & S Research provides primary market research services to pharmaceutical, biotech, medical device, and diagnostics firms worldwide. Offering a full ...Read more about ‘G & S Research, Inc.’ >>

   
17.

Gallagher-Lee Research, Inc.

Cedar Grove, NJ - Phone: (973) 239-6900

Full-service research consultancy specializing in brand equity, brand tracking, tactical research and other custom quantitative services....Read more about ‘Gallagher-Lee Research, Inc.’ >>

  http://www.gallagherlee.com
18.

GfK Global Custom Research

London SE1 9UL, United Kingdom - Phone: +4420-7890-9933

GfK Global CR is one of the world’s largest, fast growing fact-based consulting firms with deep roots in research and marketing science. Ranked amongs...Read more about ‘GfK Global Custom Research’ >>

  http://www.gfk.com
19.

Greenfield Consulting Group

Westport, CT - Phone: (203) 221-0411

Greenfield Consulting Group is a qualitative consultancy serving the consumer and B2B marketing needs of a diverse range of clients, globally....Read more about ‘Greenfield Consulting Group’ >>

   
20.

Harrigan-Bodick Inc.

Saratoga Springs, NY - Phone: (212) 944-2113

Strategic research firm offering qualitative (focus groups, in-depth interviews and ethnographies) and quantitative research (advertising, concept/pro...Read more about ‘Harrigan-Bodick Inc.’ >>

   

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Description of Brand Research > Brand Equity

Market research companies that identify a brand's assets and liabilities (= brand equity) within its competitive framework. Find vendors that help you determine brand equity through tangible data (i.e. how well it performs) as well as abstract dimensions (i.e. consumer perception and brand association).

Related Resources


How to Measure the Value of a Brand | White Paper

Rajan Sambandam, TRC

Brand name evokes an inherent value; finding a way to reliably measure that value is crucial in determining product development. A technique called discrete choice conjoint analysis is described in this paper by TRC. | Read White Paper »

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