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Forest Knolls, CA - Phone: (415) 339-0498 We help companies make decisions: Marketing, advertising, product, pricing, channel, and branding strategy. With senior management experience, we gui... |
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Atlanta, GA - Phone: (770) 650-8495 Market research, competitive intelligence, and strategy consulting for B2B/industrial clients and economic development agencies.... |
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Durham, NC - Phone: (919) 932-1117 W5 combines the professional services offered by marketing research firms, strategy-oriented management consultancies and brand planning agencies.... |
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WAC Survey and Strategic Consulting Great Neck, NY - Phone: (516) 466-7467 Full-service Consumer/B2B innovative custom research managed by experienced professionals. All data collection methods with total global capabilities.... |
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Boston, MA - Phone: (617) 723-8929 Non-traditional, traditional and actionable market research including lifestyle and lifestage exploratories, concept testing, brand positioning, etc... |
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Evansville, IN - Phone: (812) 425-4562 ARSgroup is known for creating high quality marketing communication measurement tools that help marketers make better business decisions... |
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Los Angeles, CA - Phone: (323) 254-4326 A Global Brand Development and Marketing Insight Consultancy... |
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Deerfield, IL - Phone: (847) 267-0169 Aeffect employs traditional and non-traditional research methods that help organizations: Identify, segment and understand their most valuable custome... |
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Richmond, VA - Phone: (804) 272-6100 Multi-service firm offering research consulting, quantitative/qualitative studies, specialized products for pharmaceuticals, healthcare, entertainment... |
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Applied Marketing Research, Inc. Kansas City , MO - Phone: (816) 442-1010 Data analysis/mining; telephone, internet, and mail data collection; focus groups; online panels; and executive one-on-one interviews... |
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Los Alamitos, CA - Phone: (562) 493-1079 Field and tab services; Data collection in-house via telephone, mail and the Internet; Product clinics; Multivariate Analysis; and more.... |
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Chicago, IL - Phone: (312) 283-5362 Field and tab services; Data collection in-house via telephone, mail and the Internet; Product clinics; Multivariate Analysis; and more.... |
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New York, NY - Phone: (917) 210-8597 Field and tab services; Data collection in-house via telephone, mail and the Internet; Product clinics; Multivariate Analysis; and more.... |
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London, United Kingdom - Phone: +4420-7580-7757 ase specialises in the design and implementation of qualitative and quantitative studies nationally and internationally. We offer research-based consu... |
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Baltimore, MD - Phone: (410) 583-9991 50-year-old marketing research company providing research consultation and data collection (qual & quant). Excellent recruitment, 7 focus suites... |
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Los Angeles, CA - Phone: (323) 912-1935 BrandIQ is a full service brand research and strategy firm that has a passion to provide management confidence for strategic decisions.... |
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Cincinnati, OH - Phone: (800) 688-2674 Founded in 1931, Burke is a 100% employee-owned, full service marketing research and decision support company.... |
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Chicago, IL - Phone: (312) 828-9200 C&R Research is a full-service market research company specializing in qualitative and quantitative research within the B2B and B2C segments.... |
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Tokyo, Japan - Phone: +813-6658-5166 Cannon Gray LLC is a statistical and analytics consultancy with extensive experience designing research and conducting advanced statistical analysis.... |
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Redwood Shores, CA - Phone: (650) 802-2100 Cheskin Added Value is a consulting firm that guides innovation through its deep understanding of people, cultures and change.... |
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Description of Brand Research > Brand Equity
Market research companies that identify a brand's assets and liabilities (= brand equity) within its competitive framework. Find vendors that help you determine brand equity through tangible data (i.e. how well it performs) as well as abstract dimensions (i.e. consumer perception and brand association).
Related Resources
How to Measure the Value of a Brand | White Paper
Rajan Sambandam, TRC
| Brand name evokes an inherent value; finding a way to reliably measure that value is crucial in determining product development. A technique called discrete choice conjoint analysis is described in this paper by TRC. | Read White Paper » |
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Services related to Brand Research > Brand Equity
Types of Research
Brand Research > Brand Image & Identity
Brand Research > Brand Image Tracking
Brand Research > Brand Loyalty & Satisfaction
Brand Research > Brand Positioning
Brand Research > Line & Franchise Extension
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