Brand Research > Brand Equity
Marketing Research Firms in Kansas City (MO--KS)
Providers 1 to 1 out of 1
(in randomized alpha order, starting with "A", after featured listings)
1.
Applied Marketing Research, Inc.
Phone: (816) 442-1010, Kansas City , MO
Data analysis/mining; telephone, internet, and mail data collection; focus groups; online panels; and executive one-on-one interviews....
Read more about Applied Marketing Research, Inc. »
Focus Group Facilities
Photos
Print Ad
Related Articles
Listening to Customers Online
by Goodmind
This paper dives into the top 5 social media networks and how to navigate them as a marketer. Recent surveys have found that a large number of companies do not have programs or systems in place to track online word-of-mouth. This starter kit is a must-have for any company venturing into social media. Read White Paper »
A Brand Development Model: How to Define and Measure Brand Equity
by Charles Colby, President, Rockbridge Associates
A Brand Development Model describes the stages of development for a brand, identifies how to measure progress, and specifies the marketing priorities required to reach a higher stage of brand developement. Read Article »
Engaging Consumers via Social Media Makes Them More Likely To Buy, Recommend
by Chadwick Martin Bailey, Inc.
New research shows consumers engaged through social media such as Facebook and Twitter are over 50% more likely to buy and recommend than before they were engaged. This study shares both quantitative and qualitative data from a study of 1500 consumers. Read Case Study »
Brands at Labbrand - Labbrand reveals the hidden dimensions of Brands
by Labbrand
This article reveals the different dimensions of interactions between a brand and its environment - the key to successful branding. Read White Paper »
Interactive Media: the New Golden Goose of Branding?
by Labbrand
A look at how interactive medias are changing not only the world of advertising, but also branding practices in general. Read White Paper »
Qualitative market research and Web2.0
by Markus Scherer, Labbrand
Web2.0 has enabled people to interact, publish, and connect on unprecedented levels. This paper gives an overview of Chinese social networking sites and reveals insights from a study of young bloggers. Read White Paper »
How to Measure the Value of a Brand
by Rajan Sambandam, TRC
Brand name evokes an inherent value; finding a way to reliably measure that value is crucial in determining product development. A technique called discrete choice conjoint analysis is described in this paper by TRC. Read White Paper »
Inside the Buy
by AMP Agency
Join AMP Agency as we travel the Path to Purchase. Get into shoppers' heads to learn what happens before they buy. Discover what information they're looking for, what affects their decision to purchase and how to attain their loyalty. Read White Paper »
Being Smart about Mobile
by Labbrand
There has been much discussion globally in the past year or two on how important it is for brands to be present on mobile networks and applications. It is often said that brands need a “mobile strategy”. Rather, what is needed is a comprehensive and informed brand strategy. Read Article »
Making Price Make Sense
by SDR Consulting
There's an opportunity for marketing departments to make the transision from simply providing business insights to developing full-blown business cases. Pricing strategy must focus on overall category profitability and consider the strategic implications of price changes on brand equity, product positioning, product cannibalization, and competitive response. Here's how to build a business case that enhances the bottom line. Read White Paper »
Corporate Image, Trust and Reputation, and Customer Advocacy Behavior: Is There Linkage?
by Michael Lowenstein, CMC EVP, and Anu Bhalla, VP, Market Probe, Inc.
Market Probe presents research that demonstrates an actionable link between reputation and advocacy. Read White Paper »
On Branding: Market and Consumers Insight
by Labbrand
This article covers an important dimension of holistic branding - markets and consumers - and explains why solid market research is a vital part of any successful branding strategy. Read White Paper »
Customer Loyalty & Shareholder Value
by Customer Lifecycle, LLC
In order for customer loyalty initiatives to truly add wealth to an organization, those initiatives must be filtered through the lens of shareholder value. By using an Economic Profit approach, a company can begin the process of analyzing its customers, as well as its customer loyalty initiatives, based on shareholder value. Read White Paper »
Same Attribute, Different Expression: Applied Semiotics for Brand Differentiation
by Labbrand
What can brand managers do to stay ahead of the pack when it comes to product innovation, especially when they want to stay true to an attribute that is shared by other brands in the industry? Read White Paper »
Nation Brands Index 2009: Brand America On the Rise
by GfK
The Nation Brands Index measures the global image of 50 countries. In 2009 America jumped up to number one - this article poses reasons as well as recommendations for the number one spot. Read Article »
Project Scope: Brand Awareness and Needs Discovery
by Kathryn Korostoff, Research Rockstar LLC
While defining a project scope may seem like a daunting task, it really comes down to two things; knowing you want to get out of your project, and deciding how you’re going to get it. It also helps to know some of the common language used to define market research studies. Read on to learn about brand awareness and needs discovery. Read Market Research Book »
Nation Brands Index 2008: Germany on Top, U.S. Seventh
by GfK
The way a country is perceived can make a critical difference to the success of its business, trade and tourism efforts, as well as its diplomatic and cultural relations with other nations. In their 2008 Global Highlights Report, Simon Anholt and GfK Roper Public Affairs & Media take you inside the most recent findings from the Anholt-GfK Roper Nation Brands Index. Read Article »
Business-Building Focus Groups: Consumer Dialogue Monitor
by Mara Friedman, MARAFriedman Brand Strategist
This newsletter article provides a means to step away from the day-to-day demands of brand marketing, and to stay in touch with customers’ needs proactively rather than having to play catch-up. It presents a dynamic tool to stay ahead of the curve on consumer trends to satisfy unmet needs, aid product development, and retain brand loyalty. Read Service »




