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Perception Research Services, Inc. Fort Lee, NJ - Phone: (201) 346-1600 Since 1972, PRS has specialized in research to help develop, assess and improve: Packaging/Point-of-Sale Marketing, Print and Outdoor Advertising... |
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Dallas, TX - Phone: (888) 203-6245 With millions of validated panelists, e-Rewards online opinion panels enable researchers to reach and engage consumers and business professionals.... |
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Cedar Grove, NJ - Phone: (973) 239-6900 Full-service research consultancy specializing in brand equity, brand tracking, tactical research and other custom quantitative services.... |
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Atlanta, GA - Phone: (770) 650-8495 Market research, competitive intelligence, and strategy consulting for B2B/industrial clients and economic development agencies.... |
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1015 Zl Amsterdam, Netherlands - Phone: +312-0589-8383 Global NR is a global network of market research agencies offering qualitative and quantitative research expertise worldwide... |
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Westport, CT - Phone: (203) 221-0411 Greenfield Consulting Group is a qualitative consultancy serving the consumer and B2B marketing needs of a diverse range of clients, globally.... |
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New York, NY - Phone: (212) 517-9039 Specialty: ethnography/observational research. Consumers are recorded on video and depth-interviewed in their everyday environments.... |
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New York, NY - Phone: (212) 584-2323 Insight Research Group is a custom research and strategy firm committed to understanding the consumer needs that fuel business growth... |
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Karchner Marketing Research, LLC Collegeville, PA - Phone: (610) 489-0509 Founded in 2003 - healthcare & general market research. Conduct 50 studies/yr for end clients, ad agencies & market research firms.... |
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Lake Success, NY - Phone: (516) 394-6000 MSW provides research based, brand strategy consultancy to support an integrated brand experience... |
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Fenton, MO - Phone: (877) 4-MARITZ Maritz Research delivers actionable insights that help businesses improve their bottom line by bridging the gap between brand promise and delivery.... |
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Scottsdale , AZ - Phone: (480) 393-1200 Market Solutions Group, a full service marketing research company, designs and implements research solutions and applies advanced research technique... |
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New York, NY - Phone: (212) 548-7200 Millward Brown is expert in advertising effectiveness, marketing communications, media and brand equity research. 77 offices in 50 countries.... |
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NRN: A National Research Network Chicago, IL - Phone: (312) 960-5158 NRN a National Research Network is a full service consumer research company focusing on the design, execution & analysis of consumer research studies.... |
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NameQuest, Inc. - The Science of Verbal Branding Carefree, AZ - Phone: (480) 488-9660 NameQuest’s Verbal DNA™ methodology is the most advanced validated process of developing and researching verbal brand names... |
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Perryville, MO - Phone: (573) 547-3358 Pinnacle Research Group is a think-tank of highly educated, forward-thinking professionals who combine psychological theory with real world insight.... |
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Glendale, AZ - Phone: (602) 997-9711 Precision Research, Inc. a 26 year old full service custom market research company providing personalized service, quality work & competive pricing.... |
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Schwartz Consulting Partners, Inc. Tampa, FL - Phone: (813) 207-0332 Wildly engaged multi-lingual market research consultancy offering custom qualitative and quantitative services.... |
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Valient Solutions Market Research Rochester, NY - Phone: (585) 227-2600 Valient Solutions is a global full-service market research agency that provides market research, data collection, analytics & research services.... |
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Durham, NC - Phone: (919) 932-1117 W5 combines the professional services offered by marketing research firms, strategy-oriented management consultancies and brand planning agencies.... |
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Description of Brand Research > Brand Image & Identity
Market research firms that collect brand image and brand identity information from consumers to assess and predict consumer interest in and commitment to specific brands and/or products. Find a company to gauge how brand associations and perceptions (values, beliefs, knowledge, awareness) are affected by various advertising and marketing strategies.
Related Resources
Consumer Subcultures & Gatorade Product Perceptions | Case Study
SIS International Research
| This case study examines the perceptions of Gatorade by athletes and non-athletes. An online survey collected data on brand preferences, consumption patterns, loyalty and emotional bonds. Important findings included high referent power that Gatorade can use in its marketing strategy. | Read Case Study » |
Get Real: The Return of the Product | Article
Greet Sterenberg; Malcolm Baker, Founding Partner, BRS Group
| Marketers have allowed an insidious myth to gain acceptance: that products are increasingly similar and because this is inevitable, emphasis needs to be placed on branding to differentiate. Sterenberg and Baker refute this as dangerous nonsense. Drawing on a major international study as well as the obvious success of many distinctive products, they conclude that the role of branding should be to amplify the product experience, not ignore it. | Read Article » |
Automotive Opinion Piece | Article
Lorne McMillan, Managing Partner, BRS Group
| With domestic automakers attempting to rise from the ashes, the author argues that a renewed focus on branding could play an important role in restoring a sense of vision and viability to the industry. | Read Article » |
Managing Global Brands To Meet Consumer Expectations | White Paper
Malcolm Baker, Founding Partner, BRS Group; Greet Sterenberg; Earl Taylor
| Increasingly affordable information and other technologies allow brands to be customized for local cultures and for individual consumers. The question for brand strategists is whether, when, where and how to do this. Are global brands merely those that are distributed worldwide, or can “globalness” itself be an element of a brand’s equity? | Read White Paper » |
Identifying the Key Drivers of Brand Image | Service
TRC
| Measuring brand image requires looking at direct effects as well as indirect effects of a company's performance. TRC compares traditional multiple regression with SatiscanTM, a method that can review all possible path models. | Read Service » |
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Services related to Brand Research > Brand Image & Identity
Types of Research
Brand Research > Brand Equity
Brand Research > Brand Image Tracking
Brand Research > Brand Loyalty & Satisfaction
Brand Research > Brand Positioning
Brand Research > Line & Franchise Extension
Research Techniques & Services
Brainstorming & Facilitation
Market Research Consultants > Advertising & Communication
Market Research Consultants > MediaResearch
Market Research Consultants > New Product Research
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