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Perception Research Services, Inc. Fort Lee, NJ - Phone: (201) 346-1600 Since 1972, PRS has specialized in research to help develop, assess and improve: Packaging/Point-of-Sale Marketing, Print and Outdoor Advertising... |
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Villeneuve d'Ascq, France - Phone: +333-2005-0260 ICARE offers global fieldwork services. We supervise projects in USA, Canada, Western and Eastern Europe, Japan,... |
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New York, NY - Phone: (212) 584-2323 Insight Research Group is a custom research and strategy firm committed to understanding the consumer needs that fuel business growth... |
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JRA, J. Reckner Associates, Inc. Montgomeryville, PA - Phone: (215) 822-6220 Marketing and sensory research company. Industry experience includes: pharma, health care, food, beverage, personal and household care, financial... |
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Karchner Marketing Research, LLC Collegeville, PA - Phone: (610) 489-0509 Founded in 2003 - healthcare & general market research. Conduct 50 studies/yr for end clients, ad agencies & market research firms.... |
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LRW - Lieberman Research Worldwide Los Angeles, CA - Phone: (310) 553-0550 LRW, the "so what?" company. This deceptively simple question drives our every move. For each marketing research project, this question holds our team... |
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Lake Success, NY - Phone: (516) 394-6000 MSW provides research based, brand strategy consultancy to support an integrated brand experience... |
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Fenton, MO - Phone: (877) 4-MARITZ Maritz Research delivers actionable insights that help businesses improve their bottom line by bridging the gap between brand promise and delivery.... |
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Scottsdale , AZ - Phone: (480) 393-1200 Market Solutions Group, a full service marketing research company, designs and implements research solutions and applies advanced research technique... |
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Orono, MN - Phone: 952-471-8285 Full-service primary qualitative and quantitative research exclusively serving the medical and pharmaceutical industries since 1986. Provision of all ... |
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New York, NY - Phone: (212) 548-7200 Millward Brown is expert in advertising effectiveness, marketing communications, media and brand equity research. 75+ offices in 48 countries.... |
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NameQuest, Inc. - The Science of Verbal Branding Carefree, AZ - Phone: (480) 488-9660 NameQuest’s Verbal DNA™ methodology is the most advanced validated process of developing and researching verbal brand names... |
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Perryville, MO - Phone: (573) 547-3358 Pinnacle Research Group is a think-tank of highly educated, forward-thinking professionals who combine psychological theory with real world insight.... |
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Glendale, AZ - Phone: (602) 997-9711 Precision Research, Inc. a 26 year old full service custom market research company providing personalized service, quality work & competive pricing.... |
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Irvine, CA - Phone: (949) 476-2051 SK&A maintains phone-verified databases of office-based physicians, pharmacies / pharmacists, hospitals and nursing homes... |
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Schwartz Consulting Partners, Inc. Tampa, FL - Phone: (813) 207-0332 Wildly engaged multi-lingual market research consultancy offering custom qualitative and quantitative services!... |
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Durham, NC - Phone: (919) 932-1117 W5 combines the professional services offered by marketing research firms, strategy-oriented management consultancies and brand planning agencies.... |
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Boston, MA - Phone: (617) 723-8929 Non-traditional, traditional and actionable market research including lifestyle and lifestage exploratories, concept testing, brand positioning, etc... |
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Deerfield, IL - Phone: (847) 267-0169 Aeffect employs traditional and non-traditional research methods that help organizations: Identify, segment and understand their most valuable custome... |
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Traverse City, MI - Phone: (231) 922-1499 AVERO Research combines the most current research and analysis techniques with significant marketing and business experience to generate insight that ... |
Description of Brand Research > Brand Image & Identity
Market research firms that collect brand image and brand identity information from consumers to assess and predict consumer interest in and commitment to specific brands and/or products. Find a company to gauge how brand associations and perceptions (values, beliefs, knowledge, awareness) are affected by various advertising and marketing strategies.
Related Resources
Get Real: The Return of the Product | Article
Greet Sterenberg; Malcolm Baker, Founding Partner, B/R/S Group
| Marketers have allowed an insidious myth to gain acceptance: that products are increasingly similar and because this is inevitable, emphasis needs to be placed on branding to differentiate. Sterenberg and Baker refute this as dangerous nonsense. Drawing on a major international study as well as the obvious success of many distinctive products, they conclude that the role of branding should be to amplify the product experience, not ignore it. | Read Article » |
Automotive Opinion Piece | Article
Lorne McMillan, Managing Partner, B/R/S Group
| With domestic automakers attempting to rise from the ashes, the author argues that a renewed focus on branding could play an important role in restoring a sense of vision and viability to the industry. | Read Article » |
Managing Global Brands To Meet Consumer Expectations | White Paper
Malcolm Baker, Founding Partner, B/R/S Group; Greet Sterenberg; Earl Taylor
| Increasingly affordable information and other technologies allow brands to be customized for local cultures and for individual consumers. The question for brand strategists is whether, when, where and how to do this. Are global brands merely those that are distributed worldwide, or can “globalness” itself be an element of a brand’s equity? | Read White Paper » |
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Services related to Brand Research > Brand Image & Identity
Types of Research
Brand Research > Brand Equity
Brand Research > Brand Image Tracking
Brand Research > Brand Loyalty & Satisfaction
Brand Research > Brand Positioning
Brand Research > Line & Franchise Extension
Research Techniques & Services
Brainstorming & Facilitation
Market Research Consultants > Advertising & Communication
Market Research Consultants > MediaResearch
Market Research Consultants > New Product Research
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