Brand Research > Brand Image & Identity
Marketing Research Firms in New York (NY--NJ--CT) 

Providers 1 to 10 out of 10
(in randomized alpha order, starting with "C", after featured listings)

 

1.

Michael Cohen Group

Phone: (212) 431-2252, New York, NY

MCG, where expertise in research, evaluation, learning, child development, media, marketing and strategic communications all converge....
Read more about Michael Cohen Group »


  Click for Map
   
 
 

2.

Firefly Millward Brown

Phone: (203) 221-0411, Westport, CT

Firefly Millward Brown (formerly Greenfield Consulting Group) is North America’s leading qualitative research consultancy....
Read more about Firefly Millward Brown »

  Click for Map
 
 
 

3.

Housecalls, Inc.

Phone: (212) 517-9039, New York, NY

Specialty: ethnography/observational research. Consumers are recorded on video and depth-interviewed in their everyday environments....
Read more about Housecalls, Inc. »

  Click for Map
http://www.housecallsobserve.com  
 
 

4.

Insight Strategy Group

Phone: (212) 584-2323, New York, NY

Insight Research Group is a research-driven strategy firm that inspires its clients to build innovative and impactful experiences for consumers....
Read more about Insight Strategy Group »

  Click for Map
http://www.insightstrategygroup.com  
 
 

5.

Landmann Consulting

Phone: (917) 488-8383, New York, NY

Multilingual moderating and in-depth interviewing from an experienced, RIVA-traine team with 16 years' experience with individuals and groups....
Read more about Landmann Consulting »

  Click for Map
   
 
 

6.

Leichliter Associates LLC

Phone: (212) 753-2099, New York, NY

Custom qualitative and interactive research for new products, services, environments, and experiences. US, global, all methods. Open Minds Open Minds®...
Read more about Leichliter Associates LLC »

 
 
 
 

7.

Millward Brown, Inc.

Phone: (212) 548-7200, New York, NY

Millward Brown is one of the world's leading research agencies, expert in effective advertising, marketing communications, media and brand research....
Read more about Millward Brown, Inc. »

  Click for Map
 
 
 

8.

MSW Research

Phone: (516) 394-6000, Lake Success, NY

MSW provides research based, brand strategy consultancy to support an integrated brand experience...
Read more about MSW Research »

  Click for Map
 
 
 

9.

Perception Research Services International

Phone: (201) 346-1600, Fort Lee, NJ

Since 1972, PRS has specialized in research to help develop, assess and improve: Packaging / Point-of-Sale Marketing, Print and Outdoor Advertising...
Read more about Perception Research Services International »

  Click for Map
 
 
 

10.

Strategic Truth

Phone: (212) 796-1770 , New York, NY

Truth is a multi-award winning agency with prestigious awards: Best Agency 2010, ESOMAR Award for Excellence 2010, Most Wanted Agency, AURA 2011...
Read more about Strategic Truth »

  Click for Map
   
 
 

 Submit RFP Refine results »

 

Focus Group Facilities Photos Print Ad

Google Map
 
 
 

Related Articles

White Paper
College AMPlified: Decoding the Campus Experience

by AMP Agency

College students represent one of the largest, most appealing – and elusive – consumer segments for marketers and brands. By establishing loyalty with college consumers early on, brands have the potential to gain loyal, lifelong customers. However, college students are increasingly difficult to reach - their expectations of brands are high, their needs as consumers are evolving, and they are extremely territorial and protective of their college community. So how exactly can brands reach and make a positive impact on today’s college market? Read White Paper »

 
Article
Get Real: The Return of the Product

by Greet Sterenberg; Malcolm Baker, Founding Partner, BRS Group

Marketers have allowed an insidious myth to gain acceptance: that products are increasingly similar and because this is inevitable, emphasis needs to be placed on branding to differentiate. Sterenberg and Baker refute this as dangerous nonsense. Drawing on a major international study as well as the obvious success of many distinctive products, they conclude that the role of branding should be to amplify the product experience, not ignore it. Read Article »

 
White Paper
Brands at Labbrand - Labbrand reveals the hidden dimensions of Brands

by Labbrand

This article reveals the different dimensions of interactions between a brand and its environment - the key to successful branding. Read White Paper »

 
Article
5 Ways to Eliminate Advertising ROI Anxiety in 2012

by

Sticking with tried-and-true media vehicles that have performed reliably may be one way marketers can alleviate advertising ROI anxiety. We have five more solutions to knock it out all together in 2012. Read Article »

 
Article
Market Research Shows IT Service Providers Lack Brand Distinction

by Don Ryan, Chadwick Martin Bailey

IT decision makers around the United States were surveyed about their use of IT-related services. The questions regarding the uniqueness of brands raise concerns about brand distinction in the industry. Read Article »

 

 

White Paper
Managing Global Brands To Meet Consumer Expectations

by Malcolm Baker, Founding Partner, BRS Group; Greet Sterenberg; Earl Taylor

Increasingly affordable information and other technologies allow brands to be customized for local cultures and for individual consumers. The question for brand strategists is whether, when, where and how to do this. Are global brands merely those that are distributed worldwide, or can “globalness” itself be an element of a brand’s equity? Read White Paper »

 
White Paper
Same Attribute, Different Expression: Applied Semiotics for Brand Differentiation

by Labbrand

What can brand managers do to stay ahead of the pack when it comes to product innovation, especially when they want to stay true to an attribute that is shared by other brands in the industry? Read White Paper »

 
Case Study
Cell expression inspires college students nationwide

by AMP Agency

This case study covers the creation of a mobile tour that connected with Gen-Y and tapped into their desire for creative personalization of their cellular phones. Read Case Study »

 
Service
Identifying the Key Drivers of Brand Image

by TRC

Measuring brand image requires looking at direct effects as well as indirect effects of a company's performance. TRC compares traditional multiple regression with SatiscanTM, a method that can review all possible path models. Read Service »