Brand Research > Brand Image & Identity
Marketing Research Firms in Philadelphia (PA--NJ--DE--MD)
Providers 1 to 1 out of 1
(in randomized alpha order, starting with "K", after featured listings)
1.
Karchner Marketing Research, LLC
Phone: (610) 489-0509, Collegeville, PA
KMR conducts 50 studies/yr for end clients, ad agencies & market research firms in healthcare, financial, energy, consumer, B2B/B2C, political, etc....
Read more about Karchner Marketing Research, LLC »
Focus Group Facilities
Photos 
Print Ad
Related Articles
College AMPlified: Decoding the Campus Experience
by AMP Agency
College students represent one of the largest, most appealing – and elusive – consumer segments for marketers and brands. By establishing loyalty with college consumers early on, brands have the potential to gain loyal, lifelong customers. However, college students are increasingly difficult to reach - their expectations of brands are high, their needs as consumers are evolving, and they are extremely territorial and protective of their college community. So how exactly can brands reach and make a positive impact on today’s college market? Read White Paper »
Get Real: The Return of the Product
by Greet Sterenberg; Malcolm Baker, Founding Partner, BRS Group
Marketers have allowed an insidious myth to gain acceptance: that products are increasingly similar and because this is inevitable, emphasis needs to be placed on branding to differentiate. Sterenberg and Baker refute this as dangerous nonsense. Drawing on a major international study as well as the obvious success of many distinctive products, they conclude that the role of branding should be to amplify the product experience, not ignore it. Read Article »
Brands at Labbrand - Labbrand reveals the hidden dimensions of Brands
by Labbrand
This article reveals the different dimensions of interactions between a brand and its environment - the key to successful branding. Read White Paper »
5 Ways to Eliminate Advertising ROI Anxiety in 2012
by
Sticking with tried-and-true media vehicles that have performed reliably may be one way marketers can alleviate advertising ROI anxiety. We have five more solutions to knock it out all together in 2012. Read Article »
Market Research Shows IT Service Providers Lack Brand Distinction
by Don Ryan, Chadwick Martin Bailey
IT decision makers around the United States were surveyed about their use of IT-related services. The questions regarding the uniqueness of brands raise concerns about brand distinction in the industry. Read Article »
Managing Global Brands To Meet Consumer Expectations
by Malcolm Baker, Founding Partner, BRS Group; Greet Sterenberg; Earl Taylor
Increasingly affordable information and other technologies allow brands to be customized for local cultures and for individual consumers. The question for brand strategists is whether, when, where and how to do this. Are global brands merely those that are distributed worldwide, or can “globalness” itself be an element of a brand’s equity? Read White Paper »
Same Attribute, Different Expression: Applied Semiotics for Brand Differentiation
by Labbrand
What can brand managers do to stay ahead of the pack when it comes to product innovation, especially when they want to stay true to an attribute that is shared by other brands in the industry? Read White Paper »
Cell expression inspires college students nationwide
by AMP Agency
This case study covers the creation of a mobile tour that connected with Gen-Y and tapped into their desire for creative personalization of their cellular phones. Read Case Study »
Identifying the Key Drivers of Brand Image
by TRC
Measuring brand image requires looking at direct effects as well as indirect effects of a company's performance. TRC compares traditional multiple regression with SatiscanTM, a method that can review all possible path models. Read Service »
