Brand Research > Brand Image Tracking
Providers 1 to 20 out of 34
(in randomized alpha order, starting with "F", after featured listings)
Phone: (847) 267-0169, Deerfield, IL
Aeffect employs traditional and non-traditional research methods that help organizations: Identify, segment and understand their most valuable custome...
Read more about Aeffect, Inc. »
Phone: +971-6574-7979, Sharjah, United Arab Emirates
Feedback offers a complete range Quantitative and Qualitative research services across the entire Middle East, North Africa and Levant regions....
Read more about Feedback Market Research »
Phone: (770) 650-8495, Atlanta, GA
Market research, competitive intelligence, and strategy consulting for B2B/industrial clients and economic development agencies....
Read more about Geo Strategy Partners »
Phone: (212) 240-5300, New York, NY
GfK is one of the world’s leading market research companies, with more than 12,000 experts working in over 100 countries....
Read more about GfK »
Phone: +312-0589-8383, 1015 Zl Amsterdam, Netherlands
Global NR is a global network of market research agencies offering qualitative and quantitative research expertise worldwide...
Read more about Global NR »
Phone: (571) 926-8852, Reston, VA
Heart+Mind Strategies is a full service market research and consulting firm dedicated to helping clients understand the hearts and minds of the people...
Read more about Heart+Mind Strategies »
Phone: +649-488-0111, Auckland, New Zealand
Every piece of market research data you collect is valuable. But sorting through it all to find the answers you need, can be hard work....
Read more about Infotools »
Phone: (212) 584-2323, New York, NY
Insight Strategy Group is a research-driven strategy firm that inspires its clients to build innovative and impactful experiences for consumers....
Read more about Insight Strategy Group »
Phone: (212) 265-3200, New York, NY
Ipsos offers six areas of market research specialization: advertising, loyalty, marketing, media, public affairs, and survey management....
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Phone: (949) 234-6940, Newport Beach, CA
Lifestory Research® is a leading market research firm, providing insight through cutting-edge quantitative and qualitative research....
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Phone: +504-2545-3100, San Pedro Sula, Honduras
Leading marketing research agency in Central America & the Caribbean. Qualitative and Quantitative multicountry experience. Full-service or fieldwork....
Read more about MERCAPLAN Central America & Caribbean »
Phone: +4420-7385-6931, London, United Kingdom
Innovative research agency, pioneering new methods of understanding customer experience.
Specialties: Touchpoints, Customer Experience, Brands, Mobil...
Read more about MESH Planning »
Phone: (516) 394-6000, Lake Success, NY
MSW provides research based, brand strategy consultancy to support an integrated brand experience...
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Phone: (877) 4-MARITZ, Fenton, MO
Maritz Research delivers actionable insights that help businesses improve their bottom line by bridging the gap between brand promise and delivery....
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Phone: (352) 336-6760, ext. 4012, Gainesville, FL
Nationwide 40-station CATI telephone survey and focus group bi-lingual recruitment center. Surveys, Field Interviews and Focus Groups across U.S....
Read more about Perceptive Market Research, Inc. »
Phone: +353-1818-6316, Dublin, Ireland
RED C's mission is to help companies maximise product positioning & marketing, for sustained growth, by providing clarity to business from insight....
Read more about RED C Research & Marketing Group »
Phone: (609) 452-0060, Princeton, NJ
RONIN specializes in quantitative and qualitative research for high-tech and pharmaceutical companies, both directly and through other research firms....
Read more about RONIN Corporation »
Phone: (203) 324-2420, Stamford, CT
RTi is a global, innovative full-service market research company delivering custom solutions designed against marketing and business objectives....
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Phone: (212) 633-1100, New York, NY
Full-service. Offering a wide range of quantitative and qualitative methods....
Read more about Radius Global Market Research »
Phone: (203) 567-7200, Shelton, CT
SSI (www.surveysampling.com) is the premier global provider of sampling solutions and data collection for survey research....
Read more about SSI »
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This paper dives into the top 5 social media networks and how to navigate them as a marketer. Recent surveys have found that a large number of companies do not have programs or systems in place to track online word-of-mouth. This starter kit is a must-have for any company venturing into social media. Read White Paper »
by Mark Simon, Managing Director, Toluna UK
Companies are turning to online research communities for decision-making advantage; harnessing the power of communities but applying them to the research process. The true ‘end-to-end’ community allows meaningful dialogue between organisation and participant via an engaging member website with multiple dialogue channels. Here are guidelines for designing and managing online communities. Read Article »
This article reveals the different dimensions of interactions between a brand and its environment - the key to successful branding. Read White Paper »
The Best Branding Practices in China reports focus on how brands become strong in the Chinese market. For the luxury issue, Labbrand and Linkflunce jointly conducted research on the ranking of luxury brands online. Read Article »
by Nadege Depeux, Semiotician, Labbrand
Semiotic analysis can be used to develop effective packaging, to segment the market, or to identify potential areas for new product development. This article describes how semiotic analysis was used to conduct market research on bottled water brands in China. Read Case Study »
by Simon Wainwright & Fiona Blades, MESH
T-Mobile needed to understand how multiple campaigns were working by each element as well as impacting on the brand. View the case study presented at the MRS Online Methods Conference in 2011. Read Case Study »
For decades, projective techniques have only been available for in-person studies. However, the relatively recent emergence of online platforms for conducting qualitative research has created a fantastic new arena for administering projective exercises via online methods. Read Article »
by Don Ryan, Vice President, Technology Practice, Market Probe, Inc.
Don Ryan demonstrates the direct linkage between advocacy and measuring business performance. Ryan uses a 2011 survey of IT decision makers to illustrate Market Probe’s approach to using advocacy to measure customer experience and link it to specific financial and business outcomes, a methodology relevant across B2B and B2C sectors. Read Case Study »
by Michael Lowenstein, PhD CMC, Executive Vice President Market Probe
Researcher and author Michael Lowenstein uses company examples to demonstrate that what really leads to loyalty and advocacy is the company-wide commitment to strategic customer-centricity, ongoing creation of customer-perceived value and "barriers to exit". Read White Paper »
by Malcolm Baker, Founding Partner, BRS Group; Greet Sterenberg; Earl Taylor
Increasingly affordable information and other technologies allow brands to be customized for local cultures and for individual consumers. The question for brand strategists is whether, when, where and how to do this. Are global brands merely those that are distributed worldwide, or can “globalness” itself be an element of a brand’s equity? Read White Paper »
by Chadwick Martin Bailey, Inc.
When marketing doesn't communicate with operations, the brand image is affected. Rich Schreuer provides an example of customer service not meeting brand image and how this contributes to "the brand death spiral." Read Media »
by Chadwick Martin Bailey, Inc.
How do you make sense of all the buzz around social networking sites? This article proposes three best practices for leveraging and measuring communications with your consumers through this medium. Read Article »
by Michael Stanat, Research Executive, SIS International Research
Package design has a crucial role in the last moments of a consumer's decision to make a purchase. This article points out several features of good packaging that influence purchase decision. Read Article »
by Copernicus Marketing Consulting and Research
Marketing Fray sat down with Copernicus' Eric Paquette, a senior vice president at the firm who's leading the digital charge, and posed three questions about how and what marketers can do to make good digital marketing decisions. Read Article »
by Michael Lowenstein, CMC EVP, and Anu Bhalla, VP, Market Probe, Inc.
Market Probe presents research that demonstrates an actionable link between reputation and advocacy. Read White Paper »
by Chadwick Martin Bailey, Inc.
Brand tracking studies often miss key areas of design and data collection, resulting in poor campaign results. Building effective studies involves individual customization and incorporating external factors that affect data. Develop a successful program with insights from Chadwick Martin Bailey, Inc. Read Article »
by Josh Mendelsohn, VP Marketing, Chadwick Martin Bailey, Inc.
Brand tracking research should cover both the impact of the brand and the impact of experience. This article suggests tracking social media channels as touch points for managing your brand image. Read Article »
by Sourabh Sharma, SKIM
Spontaneous conversations over the Internet provide a candid, honest, and real-time view of consumer perceptions - but only if you’re truly listening. Read Article »
by Josh Mendelsohn, Chadwick Martin Bailey, Inc.
The new Domino's ads break down negative conceptions about the research industry. This article describes how the content of Domino's ads are good for the market research industry. Read Article »
by Copernicus Marketing Consulting and Research
Marketers have lost control of certain aspects of brand communication - it is no longer enough to identify and communicate one brand position. Brands now target specific groups of consumers to ensure their message is relevant, compelling and motivating. One of the most important steps is using customer input, as described in this article. Read Article »
Measuring brand image requires looking at direct effects as well as indirect effects of a company's performance. TRC compares traditional multiple regression with SatiscanTM, a method that can review all possible path models. Read Service »
The way a country is perceived can make a critical difference to the success of its business, trade and tourism efforts, as well as its diplomatic and cultural relations with other nations. In their 2008 Global Highlights Report, Simon Anholt and GfK Roper Public Affairs & Media take you inside the most recent findings from the Anholt-GfK Roper Nation Brands Index. Read Article »