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Providers 1 to 20 out of 41:
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Gallagher-Lee Research, Inc.
Cedar Grove, NJ - Phone: (973) 239-6900
Full-service research consultancy specializing in brand equity, brand tracking, tactical research and other custom quantitative services.... |
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Information Unlimited, Inc.
Dallas, TX - Phone: (972) 386-4498, ext. 258
IUI delivers timely, high quality quantitative data with a proactive management staff that keeps clients well informed.... |
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Insight Research Group
New York, NY - Phone: (212) 584-2323
Insight Research Group is a custom research and strategy firm committed to understanding the consumer needs that fuel business growth... |
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Karchner Marketing Research, LLC
Collegeville, PA - Phone: (610) 489-0509
Founded in 2003 - healthcare & general market research. Conduct 50 studies/yr for end clients, ad agencies & market research firms.... |
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MSW Research
Lake Success, NY - Phone: (516) 394-6000
MSW provides research based, brand strategy consultancy to support an integrated brand experience... |
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Maritz Research
Fenton, MO - Phone: (877) 4-MARITZ
Maritz Research delivers actionable insights that help businesses improve their bottom line by bridging the gap between brand promise and delivery.... |
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Millward Brown, Inc.
New York, NY - Phone: (212) 548-7200
Millward Brown is expert in advertising effectiveness, marketing communications, media and brand equity research. 77 offices in 50 countries.... |
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NRN: A National Research Network
Chicago, IL - Phone: (312) 960-5158
NRN a National Research Network is a full service consumer research company focusing on the design, execution & analysis of consumer research studies.... |
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| 9. |
Perceptive Market Research, Inc.
Gainesville, FL - Phone: (352) 336-6760, ext. 4012
Nationwide 40-station CATI telephone survey and focus group bi-lingual recruitment center. Surveys and Focus Groups arranged/conducted across the U.S.... |
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| 10. |
Precision Research, Inc.
Glendale, AZ - Phone: (602) 997-9711
Precision Research, Inc. a 26 year old full service custom market research company providing personalized service, quality work & competive pricing.... |
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| 11. |
RONIN Corporation
Princeton, NJ - Phone: (609) 452-0060
RONIN specializes in quantitative and qualitative research for high-tech and pharmaceutical companies, both directly and through other research firms.... |
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| 12. |
RTi
Stamford, CT - Phone: (203) 324-2420
RTi is a global, innovative full-service market research company delivering custom solutions designed against marketing and business objectives... |
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Radius Global Market Research
New York, NY - Phone: (212) 633-1100
Full-service. Offering a wide range of quantitative and qualitative methods.... |
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Rockhopper Research
Summit, NJ - Phone: (866) 545-3216
Rockhopper Research is truly a 21st century insights partner; using cutting edge methods and the best global researchers in the business... |
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| 15. |
Russell Research, Inc.
East Rutherford, NJ - Phone: (201) 528-0400
Russell Research is one of the country’s top strategic research firms and has been delivering innovative, custom research for over half a century.... |
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| 16. |
Serasa-Experian S.A.
São Paulo, Brazil - Phone: + 5511-2847-9364
Full-service marketing research. Specializing in custom design of qualitative and quantitative projects in Brazil and Latin America.... |
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| 17. |
USA DIRECT, Inc.
Ogdensburg, NJ - Phone: (973) 726-8700
Awarded Market Research Association "Expert" Certification. Global full-service online and CATI surveys. Advanced statistical support..... |
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| 18. |
Valient Solutions Market Research
Rochester, NY - Phone: (585) 227-2600
Valient Solutions is a global full-service market research agency that provides market research, data collection, analytics & research services.... |
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| 19. |
Voter Consumer Research
The Woodlands, TX - Phone: (281) 893-1010
VCR provides quality-driven qualitative and quantitative market research data collection and tabulation services to its clients... |
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| 20. |
W5
Durham, NC - Phone: (919) 932-1117
W5 combines the professional services offered by marketing research firms, strategy-oriented management consultancies and brand planning agencies.... |
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Description of Brand Research > Brand Image Tracking
Brand research companies that conduct longitudinal studies to examine the
attitudes toward and awareness of a brand over a period of time. Locate a firm
to periodically update brand image data by tracking consumer impressions of the
brand as well as the product or service it offers.
Section
title goes here
In this fiercely competitive marketplace, many companies are using loyalty
programs to create and retain loyal customers. These programs are becoming
commonplace in both product and service industries, from retail to
telecommunications to travel. Administered correctly, the programs
encourage repeat business while fostering relationships with customers, which in
turn makes the customers more committed to the company.
The first step to developing a loyalty program is to research the customer
database and target key customers for the program. Segmentation is a useful tool
for researchers to help identify customers and their needs, in order to more
readily target them. It can also be used after the program has been
established for a period of time to examine reasons for any customer
attrition.
Another helpful research technique is to examine customers' expectations for
the program compared to what the program actually offers to them. Items
with the largest gaps between these two are worth exploring and improving.
Below are additional pointers for making customer loyalty programs work,
based on research Rockbridge has conducted.
Clearly communicate the benefits and features of the
program. It is important for customers to understand what is
involved in the program before they enroll, so there is no misunderstanding
about the terms, conditions, and benefits of the program. It is also
crucial for customers, once enrolled, to receive up-to-date information
about the program This communication gives the company the
opportunity to build a relationship with the customer.
Value your customers. One of the purposes of a loyalty
program is to establish a relationship with customers. Customers want to feel
valued and be treated accordingly. It is important for companies to listen to
their customers' concerns and resolve problems promptly so that they can further
enhance the relationship.
Companies are beginning to learn that retaining customers is less costly and
more beneficial to them than trying to acquire new ones. Loyalty programs
are key to retaining customers; indeed, many customers have already come to
expect such programs as routine.
 |
Here go the credits for the content piece, as in: This
article is provided by Rockbridge
Associates, Inc., a leading custom market research firm based in Washington,
DC. |
Related Resources
Listening to Customers Online | White Paper
Goodmind
 | This paper dives into the top 5 social media networks and how to navigate them as a marketer. Recent surveys have found that a large number of companies do not have programs or systems in place to track online word-of-mouth. This starter kit is a must-have for any company venturing into social media. | Read White Paper » |
Online Research Communities: Putting the Customer at the Heart of Your Marketing Strategy | Article
Mark Simon, Managing Director, Toluna UK
 | Companies are turning to online research communities for decision-making advantage; harnessing the power of communities but applying them to the research process. The true ‘end-to-end’ community allows meaningful dialogue between organisation and participant via an engaging member website with multiple dialogue channels. Here are guidelines for designing and managing online communities. | Read Article » |
Brands at Labbrand - Labbrand reveals the hidden dimensions of Brands | White Paper
Labbrand
 | This article reveals the different dimensions of interactions between a brand and its environment - the key to successful branding. | Read White Paper » |
Semiotic Analysis and China’s Bottled Water Market | Case Study
Nadege Depeux, Semiotician, Labbrand
 | Semiotic analysis can be used to develop effective packaging, to segment the market, or to identify potential areas for new product development. This article describes how semiotic analysis was used to conduct market research on bottled water brands in China. | Read Case Study » |
The Marketing & Branding of Nations | Article
SIS International Research
 | Stakeholders impact the perceptions of a country; in this article SIS International Research details what market research looks for in nation branding. | Read Article » |
Managing Global Brands To Meet Consumer Expectations | White Paper
Malcolm Baker, Founding Partner, BRS Group; Greet Sterenberg; Earl Taylor
 | Increasingly affordable information and other technologies allow brands to be customized for local cultures and for individual consumers. The question for brand strategists is whether, when, where and how to do this. Are global brands merely those that are distributed worldwide, or can “globalness” itself be an element of a brand’s equity? | Read White Paper » |
Interview: Avoiding the "Brand Death" Spiral | Media
Chadwick Martin Bailey, Inc.
 | When marketing doesn't communicate with operations, the brand image is affected. Rich Schreuer provides an example of customer service not meeting brand image and how this contributes to "the brand death spiral." | Read Media » |
Best Practices for Social Media Research | Article
Chadwick Martin Bailey, Inc.
 | How do you make sense of all the buzz around social networking sites? This article proposes three best practices for leveraging and measuring communications with your consumers through this medium. | Read Article » |
Interview: Adapting Marketing Research Tools for the Digital Age | Article
Copernicus Marketing Consulting and Research
 | Marketing Fray sat down with Copernicus' Eric Paquette, a senior vice president at the firm who's leading the digital charge, and posed three questions about how and what marketers can do to make good digital marketing decisions. | Read Article » |
Brand Tracking to Help Agencies and Clients | Article
Chadwick Martin Bailey, Inc.
 | Brand tracking studies often miss key areas of design and data collection, resulting in poor campaign results. Building effective studies involves individual customization and incorporating external factors that affect data. Develop a successful program with insights from Chadwick Martin Bailey, Inc. | Read Article » |
Why Brand Tracking Should Include Experiences (incl. Social Media) | Article
Josh Mendelsohn, VP Marketing, Chadwick Martin Bailey, Inc.
 | Brand tracking research should cover both the impact of the brand and the impact of experience. This article suggests tracking social media channels as touch points for managing your brand image. | Read Article » |
Why Domino’s new ads are good for the market research industry | Article
Josh Mendelsohn, Chadwick Martin Bailey, Inc.
 | The new Domino's ads break down negative conceptions about the research industry. This article describes how the content of Domino's ads are good for the market research industry. | Read Article » |
Marketing Myth: Positioning Is No Longer Relevant | Article
Copernicus Marketing Consulting and Research
 | Marketers have lost control of certain aspects of brand communication - it is no longer enough to identify and communicate one brand position. Brands now target specific groups of consumers to ensure their message is relevant, compelling and motivating. One of the most important steps is using customer input, as described in this article. | Read Article » |
Identifying the Key Drivers of Brand Image | Service
TRC
 | Measuring brand image requires looking at direct effects as well as indirect effects of a company's performance. TRC compares traditional multiple regression with SatiscanTM, a method that can review all possible path models. | Read Service » |
Nation Brands Index 2008: Germany on Top, U.S. Seventh | Article
GfK
 | The way a country is perceived can make a critical difference to the success of its business, trade and tourism efforts, as well as its diplomatic and cultural relations with other nations. In their 2008 Global Highlights Report, Simon Anholt and GfK Roper Public Affairs & Media take you inside the most recent findings from the Anholt-GfK Roper Nation Brands Index. | Read Article » |
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