Brand Research > Brand Image Tracking
Marketing Research Firms in Arizona 

Providers 1 to 2 out of 2
(in randomized alpha order, starting with "P", after featured listings)

 

1.

Precision Research, Inc.

Phone: (602) 997-9711, Glendale, AZ

Precision Research, Inc. a 30 year old full service custom market research firm providing personalized service, quality data and competive pricing....
Read more about Precision Research, Inc. »

  Click for Map
 
 
 

2.

blueocean market intelligence

Phone: (602) 441-2474, Scottsdale, AZ

Next-generation market intelligence firm, specializing in custom research, business intelligence, social media analysis, advanced modeling & analytics...
Read more about blueocean market intelligence »

  Click for Map
 
 
 

 Submit RFP Refine results »

 

Focus Group Facilities Photos Print Ad

Google Map
 
 
 

Related Articles

White Paper
Listening to Customers Online

by Goodmind

This paper dives into the top 5 social media networks and how to navigate them as a marketer. Recent surveys have found that a large number of companies do not have programs or systems in place to track online word-of-mouth. This starter kit is a must-have for any company venturing into social media. Read White Paper »

 
Article
Online Research Communities: Putting the Customer at the Heart of Your Marketing Strategy

by Mark Simon, Managing Director, Toluna UK

Companies are turning to online research communities for decision-making advantage; harnessing the power of communities but applying them to the research process. The true ‘end-to-end’ community allows meaningful dialogue between organisation and participant via an engaging member website with multiple dialogue channels. Here are guidelines for designing and managing online communities. Read Article »

 
White Paper
Brands at Labbrand - Labbrand reveals the hidden dimensions of Brands

by Labbrand

This article reveals the different dimensions of interactions between a brand and its environment - the key to successful branding. Read White Paper »

 
Case Study
Semiotic Analysis and China’s Bottled Water Market

by Nadege Depeux, Semiotician, Labbrand

Semiotic analysis can be used to develop effective packaging, to segment the market, or to identify potential areas for new product development. This article describes how semiotic analysis was used to conduct market research on bottled water brands in China. Read Case Study »

 
Case Study
Advocacy and the Revenue Narrative: A Case Study

by Don Ryan, Vice President, Technology Practice, Market Probe, Inc.

Don Ryan demonstrates the direct linkage between advocacy and measuring business performance. Ryan uses a 2011 survey of IT decision makers to illustrate Market Probe’s approach to using advocacy to measure customer experience and link it to specific financial and business outcomes, a methodology relevant across B2B and B2C sectors. Read Case Study »

 
White Paper
Customer Advocacy and the Branded Experience

by Michael Lowenstein, PhD CMC, Executive Vice President Market Probe

Researcher and author Michael Lowenstein uses company examples to demonstrate that what really leads to loyalty and advocacy is the company-wide commitment to strategic customer-centricity, ongoing creation of customer-perceived value and "barriers to exit". Read White Paper »

 
Article
The Marketing & Branding of Nations

by SIS International Research

Stakeholders impact the perceptions of a country; in this article SIS International Research details what market research looks for in nation branding. Read Article »

 
Media
Interview: Avoiding the "Brand Death" Spiral

by Chadwick Martin Bailey, Inc.

When marketing doesn't communicate with operations, the brand image is affected. Rich Schreuer provides an example of customer service not meeting brand image and how this contributes to "the brand death spiral." Read Media »

 
White Paper
Managing Global Brands To Meet Consumer Expectations

by Malcolm Baker, Founding Partner, BRS Group; Greet Sterenberg; Earl Taylor

Increasingly affordable information and other technologies allow brands to be customized for local cultures and for individual consumers. The question for brand strategists is whether, when, where and how to do this. Are global brands merely those that are distributed worldwide, or can “globalness” itself be an element of a brand’s equity? Read White Paper »

 
Article
Best Practices for Social Media Research

by Chadwick Martin Bailey, Inc.

How do you make sense of all the buzz around social networking sites? This article proposes three best practices for leveraging and measuring communications with your consumers through this medium. Read Article »

 

 

Article
Interview: Adapting Marketing Research Tools for the Digital Age

by Copernicus Marketing Consulting and Research

Marketing Fray sat down with Copernicus' Eric Paquette, a senior vice president at the firm who's leading the digital charge, and posed three questions about how and what marketers can do to make good digital marketing decisions. Read Article »

 
Article
Packaging: The Last 10 Seconds of Marketing

by Michael Stanat, Research Executive, SIS International Research

Package design has a crucial role in the last moments of a consumer's decision to make a purchase. This article points out several features of good packaging that influence purchase decision. Read Article »

 
White Paper
Corporate Image, Trust and Reputation, and Customer Advocacy Behavior: Is There Linkage?

by Michael Lowenstein, CMC EVP, and Anu Bhalla, VP, Market Probe, Inc.

Market Probe presents research that demonstrates an actionable link between reputation and advocacy. Read White Paper »

 
Article
Brand Tracking to Help Agencies and Clients

by Chadwick Martin Bailey, Inc.

Brand tracking studies often miss key areas of design and data collection, resulting in poor campaign results. Building effective studies involves individual customization and incorporating external factors that affect data. Develop a successful program with insights from Chadwick Martin Bailey, Inc. Read Article »

 
Article
Why Brand Tracking Should Include Experiences (incl. Social Media)

by Josh Mendelsohn, VP Marketing, Chadwick Martin Bailey, Inc.

Brand tracking research should cover both the impact of the brand and the impact of experience. This article suggests tracking social media channels as touch points for managing your brand image. Read Article »

 
Article
Why Domino’s new ads are good for the market research industry

by Josh Mendelsohn, Chadwick Martin Bailey, Inc.

The new Domino's ads break down negative conceptions about the research industry. This article describes how the content of Domino's ads are good for the market research industry. Read Article »

 
Article
Marketing Myth: Positioning Is No Longer Relevant

by Copernicus Marketing Consulting and Research

Marketers have lost control of certain aspects of brand communication - it is no longer enough to identify and communicate one brand position. Brands now target specific groups of consumers to ensure their message is relevant, compelling and motivating. One of the most important steps is using customer input, as described in this article. Read Article »

 
Service
Identifying the Key Drivers of Brand Image

by TRC

Measuring brand image requires looking at direct effects as well as indirect effects of a company's performance. TRC compares traditional multiple regression with SatiscanTM, a method that can review all possible path models. Read Service »

 
Article
Nation Brands Index 2008: Germany on Top, U.S. Seventh

by GfK

The way a country is perceived can make a critical difference to the success of its business, trade and tourism efforts, as well as its diplomatic and cultural relations with other nations. In their 2008 Global Highlights Report, Simon Anholt and GfK Roper Public Affairs & Media take you inside the most recent findings from the Anholt-GfK Roper Nation Brands Index. Read Article »