Brand Research > Brand Image Tracking
Marketing Research Firms in St. Louis (MO--IL)
Providers 1 to 1 out of 1
(in randomized alpha order, starting with "M", after featured listings)
1.
Maritz Research
Phone: (877) 4-MARITZ, Fenton, MO
Maritz Research delivers actionable insights that help businesses improve their bottom line by bridging the gap between brand promise and delivery....
Read more about Maritz Research »
Focus Group Facilities
Photos 
Print Ad
Related Articles
Listening to Customers Online
by Goodmind
This paper dives into the top 5 social media networks and how to navigate them as a marketer. Recent surveys have found that a large number of companies do not have programs or systems in place to track online word-of-mouth. This starter kit is a must-have for any company venturing into social media. Read White Paper »
Online Research Communities: Putting the Customer at the Heart of Your Marketing Strategy
by Mark Simon, Managing Director, Toluna UK
Companies are turning to online research communities for decision-making advantage; harnessing the power of communities but applying them to the research process. The true ‘end-to-end’ community allows meaningful dialogue between organisation and participant via an engaging member website with multiple dialogue channels. Here are guidelines for designing and managing online communities. Read Article »
Brands at Labbrand - Labbrand reveals the hidden dimensions of Brands
by Labbrand
This article reveals the different dimensions of interactions between a brand and its environment - the key to successful branding. Read White Paper »
Semiotic Analysis and China’s Bottled Water Market
by Nadege Depeux, Semiotician, Labbrand
Semiotic analysis can be used to develop effective packaging, to segment the market, or to identify potential areas for new product development. This article describes how semiotic analysis was used to conduct market research on bottled water brands in China. Read Case Study »
Advocacy and the Revenue Narrative: A Case Study
by Don Ryan, Vice President, Technology Practice, Market Probe, Inc.
Don Ryan demonstrates the direct linkage between advocacy and measuring business performance. Ryan uses a 2011 survey of IT decision makers to illustrate Market Probe’s approach to using advocacy to measure customer experience and link it to specific financial and business outcomes, a methodology relevant across B2B and B2C sectors. Read Case Study »
Customer Advocacy and the Branded Experience
by Michael Lowenstein, PhD CMC, Executive Vice President Market Probe
Researcher and author Michael Lowenstein uses company examples to demonstrate that what really leads to loyalty and advocacy is the company-wide commitment to strategic customer-centricity, ongoing creation of customer-perceived value and "barriers to exit". Read White Paper »
The Marketing & Branding of Nations
by SIS International Research
Stakeholders impact the perceptions of a country; in this article SIS International Research details what market research looks for in nation branding. Read Article »
Interview: Avoiding the "Brand Death" Spiral
by Chadwick Martin Bailey, Inc.
When marketing doesn't communicate with operations, the brand image is affected. Rich Schreuer provides an example of customer service not meeting brand image and how this contributes to "the brand death spiral." Read Media »
Managing Global Brands To Meet Consumer Expectations
by Malcolm Baker, Founding Partner, BRS Group; Greet Sterenberg; Earl Taylor
Increasingly affordable information and other technologies allow brands to be customized for local cultures and for individual consumers. The question for brand strategists is whether, when, where and how to do this. Are global brands merely those that are distributed worldwide, or can “globalness” itself be an element of a brand’s equity? Read White Paper »
Best Practices for Social Media Research
by Chadwick Martin Bailey, Inc.
How do you make sense of all the buzz around social networking sites? This article proposes three best practices for leveraging and measuring communications with your consumers through this medium. Read Article »
Interview: Adapting Marketing Research Tools for the Digital Age
by Copernicus Marketing Consulting and Research
Marketing Fray sat down with Copernicus' Eric Paquette, a senior vice president at the firm who's leading the digital charge, and posed three questions about how and what marketers can do to make good digital marketing decisions. Read Article »
Packaging: The Last 10 Seconds of Marketing
by Michael Stanat, Research Executive, SIS International Research
Package design has a crucial role in the last moments of a consumer's decision to make a purchase. This article points out several features of good packaging that influence purchase decision. Read Article »
Corporate Image, Trust and Reputation, and Customer Advocacy Behavior: Is There Linkage?
by Michael Lowenstein, CMC EVP, and Anu Bhalla, VP, Market Probe, Inc.
Market Probe presents research that demonstrates an actionable link between reputation and advocacy. Read White Paper »
Brand Tracking to Help Agencies and Clients
by Chadwick Martin Bailey, Inc.
Brand tracking studies often miss key areas of design and data collection, resulting in poor campaign results. Building effective studies involves individual customization and incorporating external factors that affect data. Develop a successful program with insights from Chadwick Martin Bailey, Inc. Read Article »
Why Brand Tracking Should Include Experiences (incl. Social Media)
by Josh Mendelsohn, VP Marketing, Chadwick Martin Bailey, Inc.
Brand tracking research should cover both the impact of the brand and the impact of experience. This article suggests tracking social media channels as touch points for managing your brand image. Read Article »
Why Domino’s new ads are good for the market research industry
by Josh Mendelsohn, Chadwick Martin Bailey, Inc.
The new Domino's ads break down negative conceptions about the research industry. This article describes how the content of Domino's ads are good for the market research industry. Read Article »
Marketing Myth: Positioning Is No Longer Relevant
by Copernicus Marketing Consulting and Research
Marketers have lost control of certain aspects of brand communication - it is no longer enough to identify and communicate one brand position. Brands now target specific groups of consumers to ensure their message is relevant, compelling and motivating. One of the most important steps is using customer input, as described in this article. Read Article »
Identifying the Key Drivers of Brand Image
by TRC
Measuring brand image requires looking at direct effects as well as indirect effects of a company's performance. TRC compares traditional multiple regression with SatiscanTM, a method that can review all possible path models. Read Service »
Nation Brands Index 2008: Germany on Top, U.S. Seventh
by GfK
The way a country is perceived can make a critical difference to the success of its business, trade and tourism efforts, as well as its diplomatic and cultural relations with other nations. In their 2008 Global Highlights Report, Simon Anholt and GfK Roper Public Affairs & Media take you inside the most recent findings from the Anholt-GfK Roper Nation Brands Index. Read Article »
