|
|||
|
|||
|
|||
|
|
|
 |
|||||||||||||
| 1. |
White Plains, NY - Phone: (914) 761-1909 B2B International is a specialist business-to-business market research and intelligence consultancy working for clients on a worldwide basis.... |
|
|
| 2. |
New York, NY - Phone: (212) 779-7700 Research solutions/insights for finance, health, media, transportation, telecom, media, public policy.... |
|
|
| 3. |
Deerfield, IL - Phone: (847) 267-0169 Aeffect employs traditional and non-traditional research methods that help organizations: Identify, segment and understand their most valuable custome... |
|
|
| 4. |
Applied Marketing Research, Inc. Kansas City , MO - Phone: (816) 442-1010 Data analysis/mining; telephone, internet, and mail data collection; focus groups; online panels; and executive one-on-one interviews... |
|
|
| 5. |
Scottsdale, AZ - Phone: (602) 441-2474 Integrating primary research with existing research, secondary sources and user-generated content, Blueocean delivers real insights affordably... |
||
| 6. |
Los Angeles, CA - Phone: (323) 912-1935 BrandIQ is a full service brand research and strategy firm that has a passion to provide management confidence for strategic decisions.... |
||
| 7. |
Chicago, IL - Phone: (312) 828-9200 C&R Research is a full-service market research company specializing in qualitative and quantitative research within the B2B and B2C segments.... |
|
|
| 8. |
Candice Bennett & Associates, Inc. Lorton, VA - Phone: (703) 919-6231 A full-service research agency that specializes in using quantitative & qualitative surveys in brand positioning, ad testing, & customer satisfaction.... |
||
| 9. |
Tokyo, Japan - Phone: +813-6658-5166 Cannon Gray LLC is a statistical and analytics consultancy with extensive experience designing research and conducting advanced statistical analysis.... |
||
| 10. |
Chamberlain Research Consultants, Inc. Madison, WI - Phone: (608) 246-3010 Chamberlain Research Consultants Inc. is an international market research firm providing a competitive advantage through strategic market research.... |
|
|
| 11. |
Copernicus Marketing Consulting and Research Boston, MA - Phone: (617) 449-4200 Copernicus is a research-driven marketing consulting firm in the business of transforming companies.... |
|
|
| 12. |
Demanda Pesquisa e Desenvolvimento de Marketing São Paulo, Brazil - Phone: +5511-3218-8000 Excellence in market research since 1967.One of the most reliable research agencies in Latin America. Full service research boutique.... |
|
|
| 13. |
Kennebunk, ME - Phone: (207) 985-7660 RE-SEARCH. To search again. To search anew. At DRI, we believe in the POWER of RE: RE-discover, RE-connect, RE-think, RE-view.... |
|
|
| 14. |
Dallas, TX - Phone: (888) 203-6245 With millions of validated panelists, e-Rewards online opinion panels enable researchers to reach and engage consumers and business professionals.... |
|
|
| 15. |
Focus World International, Inc. Holmdel, NJ - Phone: (732) 946-0100 Worldwide Research. Complete qualitative & quantitative services for all phases of marketing research. Successfully executing research for 30 years.... |
|
|
| 16. |
Washington, DC - Phone: (202) 775-5173 G2 & Associates LLC. is a qualitative research company. Our experience includes medical, children, legal, business-to-business and consumer.... |
||
| 17. |
Cedar Grove, NJ - Phone: (973) 239-6900 Full-service research consultancy specializing in brand equity, brand tracking, tactical research and other custom quantitative services.... |
|
|
| 18. |
Atlanta, GA - Phone: (770) 650-8495 Market research, competitive intelligence, and strategy consulting for B2B/industrial clients and economic development agencies.... |
|
|
| 19. |
Westport, CT - Phone: (203) 221-0411 Greenfield Consulting Group is a qualitative consultancy serving the consumer and B2B marketing needs of a diverse range of clients, globally.... |
||
| 20. |
Encino, CA - Phone: (800) 288-8226 GroupNet is the country’s largest network of top-rated independently owned focus group facilities with 35 facilities located in 25 markets nationwide.... |
|
|
Description of Brand Research > Brand Loyalty & Satisfaction
Market research vendors that study and evaluate levels of brand loyalty and brand satisfaction. Choose a company that assess brand interest and commitment of those who use a category and/or a brand within that category. Dedication to and satisfaction with a brand may be affected by marketing, advertising volume, promotion strategies, etc.
Related Resources
Consumer Subcultures & Gatorade Product Perceptions | Case Study
SIS International Research
| This case study examines the perceptions of Gatorade by athletes and non-athletes. An online survey collected data on brand preferences, consumption patterns, loyalty and emotional bonds. Important findings included high referent power that Gatorade can use in its marketing strategy. | Read Case Study » |
Loyalty - How To Win Devotion From Your Customers | White Paper
Paul Hague, Director, B2B International
| Customer satisfaction does not necessarily equate to customer loyalty. Strong indications of loyalty include proactive factors such as personally advocating a product to a friend. Companies wary of hurting loyalty by introducing new suppliers are invited to learn how B2B International measures customer loyalty. | Read White Paper » |
Love It or Hate It: The NPS Approach Works | Article
Brant Cruz, Chadwick Martin Bailey, Inc.
| Customer loyalty and your bottom line: Why NPS works. | Read Article » |
The Marketing & Branding of Nations | Article
SIS International Research
| Stakeholders impact the perceptions of a country; in this article SIS International Research details what market research looks for in nation branding. | Read Article » |
Managing Global Brands To Meet Consumer Expectations | White Paper
Malcolm Baker, Founding Partner, BRS Group; Greet Sterenberg; Earl Taylor
| Increasingly affordable information and other technologies allow brands to be customized for local cultures and for individual consumers. The question for brand strategists is whether, when, where and how to do this. Are global brands merely those that are distributed worldwide, or can “globalness” itself be an element of a brand’s equity? | Read White Paper » |
Best Practices for Social Media Research | Article
Chadwick Martin Bailey, Inc.
| How do you make sense of all the buzz around social networking sites? This article proposes three best practices for leveraging and measuring communications with your consumers through this medium. | Read Article » |
Why Brand Tracking Should Include Experiences (incl. Social Media) | Article
Josh Mendelsohn, VP Marketing, Chadwick Martin Bailey, Inc.
| Brand tracking research should cover both the impact of the brand and the impact of experience. This article suggests tracking social media channels as touch points for managing your brand image. | Read Article » |
Want to share your content on GreenBook.org?
Please call (212) 849-2753.
Services related to Brand Research > Brand Loyalty & Satisfaction
Types of Research
Brand Research > Brand Equity
Brand Research > Brand Image & Identity
Brand Research > Brand Positioning
Brand Research > Line & Franchise Extension
Customer Loyalty & Value Research
Customer Satisfaction Research
Research Techniques & Services
Market Research Consultants > Advertising & Communication
Market Research Consultants > MediaResearch
Legend: Photos Display Ad Focus Group Facility
Photos Display Ad Focus Group Facility 
 |
Why Advertise | Job Center |
Contact |
About Us |
Terms of Use |
Privacy Policy |
Account Login © 2010 by New York AMA Communication Services, Inc. All rights reserved 116 East 27th Street, 6th floor, New York, NY 10016 | Phone: 212-849-2752 Preview by Thumbshots.com | Developed by Automated Graphic Systems, Inc. |
||
