Brand Research > Brand Loyalty & Satisfaction
Marketing Research Firms in Los Angeles (CA) 

Providers 1 to 2 out of 2
(in randomized alpha order, starting with "A", after featured listings)

 

1.

Added Value

Phone: (323) 436-6600, Los Angeles, CA

A Global Brand Development and Marketing Insight Consultancy...
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http://www.added-value.com  
 
 

2.

BrandIQ

Phone: (323) 912-1935, Los Angeles, CA

BrandIQ helps clients get results and impact their business....
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Related Articles

White Paper
National Customer Service Survey: Mobile Phones 2010

by Peter Leppik, President and CEO, Vocalabs

A National Customer Service Survey was conducted by Vocalabs regarding Mobile Phone carriers. This study compared four major companies: AT&T, Sprint, T-Mobile and Verizon. From 2009-2010, Sprint made impressive improvements in customer service while other companies declined. Read White Paper »

 
Article
A Brand Development Model: How to Define and Measure Brand Equity

by Charles Colby, President, Rockbridge Associates

A Brand Development Model describes the stages of development for a brand, identifies how to measure progress, and specifies the marketing priorities required to reach a higher stage of brand developement. Read Article »

 
White Paper
National Customer Service Survey: Mobile Phones 2009

by Peter Leppik, President and CEO, Vocalabs

A National Customer Service Survey was conducted by Vocalabs regarding Mobile Phone carriers. This study compared four major companies: AT&T, Sprint, T-Mobile and Verizon. Over 1100 customers completed the survey, illuminating the impact of customer service on brand loyalty. Read White Paper »

 
White Paper
Loyalty - How To Win Devotion From Your Customers

by Paul Hague, Director, B2B International

Customer satisfaction does not necessarily equate to customer loyalty. Strong indications of loyalty include proactive factors such as personally advocating a product to a friend. Companies wary of hurting loyalty by introducing new suppliers are invited to learn how B2B International measures customer loyalty. Read White Paper »

 
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College AMPlified: Decoding the Campus Experience

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College students represent one of the largest, most appealing – and elusive – consumer segments for marketers and brands. By establishing loyalty with college consumers early on, brands have the potential to gain loyal, lifelong customers. However, college students are increasingly difficult to reach - their expectations of brands are high, their needs as consumers are evolving, and they are extremely territorial and protective of their college community. So how exactly can brands reach and make a positive impact on today’s college market? Read White Paper »

 
White Paper
Interactive Media: the New Golden Goose of Branding?

by Labbrand

A look at how interactive medias are changing not only the world of advertising, but also branding practices in general. Read White Paper »

 
Article
Do you care about your customers? Really care?

by Judy Melanson, Chadwick Martin Bailey

If you work for a company like most, a significant portion of your research budget is dedicated to a customer feedback, performance, or satisfaction program. Are you getting the return (in insight) you are making for the investment you’re making? Read Article »

 
Article
Study Shows Emotional Connection Currently More Pipe (or Hype) Dream Than Reality

by Copernicus Marketing Consulting and Research

Brands strive to build an emotional connection with consumers, but how many consumers actually respond to these efforts? This article reveals findings from a study of U.S. consumers about emotional connection to brands. Read Article »

 
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Millennials: A Target Worth Closer Examination

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This newsletter article discusses how Millennials differ from other target segments and require marketing efforts that fit their particular perspective. Building on this general knowledge, learning how target prospects in this generation specifically connect with your brand is key. Read Article »

 
White Paper
Inside the Buy

by AMP Agency

Join AMP Agency as we travel the Path to Purchase. Get into shoppers' heads to learn what happens before they buy. Discover what information they're looking for, what affects their decision to purchase and how to attain their loyalty. Read White Paper »

 
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Love It or Hate It: The NPS Approach Works

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Case Study
Advocacy and the Revenue Narrative: A Case Study

by Don Ryan, Vice President, Technology Practice, Market Probe, Inc.

Don Ryan demonstrates the direct linkage between advocacy and measuring business performance. Ryan uses a 2011 survey of IT decision makers to illustrate Market Probe’s approach to using advocacy to measure customer experience and link it to specific financial and business outcomes, a methodology relevant across B2B and B2C sectors. Read Case Study »

 
Article
The Marketing & Branding of Nations

by SIS International Research

Stakeholders impact the perceptions of a country; in this article SIS International Research details what market research looks for in nation branding. Read Article »

 
Media
Interview: Avoiding the "Brand Death" Spiral

by Chadwick Martin Bailey, Inc.

When marketing doesn't communicate with operations, the brand image is affected. Rich Schreuer provides an example of customer service not meeting brand image and how this contributes to "the brand death spiral." Read Media »

 
White Paper
Managing Global Brands To Meet Consumer Expectations

by Malcolm Baker, Founding Partner, BRS Group; Greet Sterenberg; Earl Taylor

Increasingly affordable information and other technologies allow brands to be customized for local cultures and for individual consumers. The question for brand strategists is whether, when, where and how to do this. Are global brands merely those that are distributed worldwide, or can “globalness” itself be an element of a brand’s equity? Read White Paper »

 
Article
Best Practices for Social Media Research

by Chadwick Martin Bailey, Inc.

How do you make sense of all the buzz around social networking sites? This article proposes three best practices for leveraging and measuring communications with your consumers through this medium. Read Article »

 
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Get Better Business Results From the Four Stages of Your Customer Lifecycle - Stage 2: Service

by

Acquiring the right customers is just the first step in building and maintaining lasting customer retention, customer loyalty, and improved business results. How well your customer service meets or exceeds their expectations determines if the targeted customers remain satisfied and loyal. Read White Paper »

 
Article
Why Brand Tracking Should Include Experiences (incl. Social Media)

by Josh Mendelsohn, VP Marketing, Chadwick Martin Bailey, Inc.

Brand tracking research should cover both the impact of the brand and the impact of experience. This article suggests tracking social media channels as touch points for managing your brand image. Read Article »

 
White Paper
Customer Loyalty & Shareholder Value

by Customer Lifecycle, LLC

In order for customer loyalty initiatives to truly add wealth to an organization, those initiatives must be filtered through the lens of shareholder value. By using an Economic Profit approach, a company can begin the process of analyzing its customers, as well as its customer loyalty initiatives, based on shareholder value. Read White Paper »

 
Market Research Book
Project Scope: Brand Awareness and Needs Discovery

by Kathryn Korostoff, Research Rockstar LLC

While defining a project scope may seem like a daunting task, it really comes down to two things; knowing you want to get out of your project, and deciding how you’re going to get it. It also helps to know some of the common language used to define market research studies. Read on to learn about brand awareness and needs discovery. Read Market Research Book »

 
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The Evolution of Private Brands

by Ralph Blessing, EVP, GfK

Shopping studies demonstrate how private brands are gaining ground versus national brands. Consumers in recessionary times are more open to new brands and less attitudinally loyal. This paper shares 10 key considerations for retailers. Read Article »

 
Service
Business-Building Focus Groups: Consumer Dialogue Monitor

by Mara Friedman, MARAFriedman Brand Strategist

This newsletter article provides a means to step away from the day-to-day demands of brand marketing, and to stay in touch with customers’ needs proactively rather than having to play catch-up. It presents a dynamic tool to stay ahead of the curve on consumer trends to satisfy unmet needs, aid product development, and retain brand loyalty. Read Service »