Brand Research > Brand Positioning
Providers 1 to 20 out of 86
(in randomized alpha order, starting with "B", after featured listings)
Phone: (914) 761-1909, White Plains, NY
B2B International is a leading global business-to-business market research consultancy providing customized b-to-b research and intelligence studies....
Read more about B2B International »
Phone: (212) 576-8843, New York, NY
I inform and inspire brand owners and their agencies with first-class qualitative research and a custom-designed approach to idea generation....
Read more about Headspace »
Phone: (415) 526-2040, San Rafael, CA
Our mission is to bring clarity to business decision-making....
Read more about BRS Group »
Phone: (201) 444-6894, Glen Rock, NJ
Full-service market research & consulting firm, qualitative & quantitative, specializing in branding, positioning, concept testing, expert moderator...
Read more about Bauman Research & Consulting, LLC »
Phone: (410) 263-3934, Annapolis, MD
An innovative qualitative research consultancy that specializes in NewQual methods and hybrid designs in the U.S. and abroad....
Read more about Beacon Research »
Phone: (516) 935-3800, Syosset, NY
Full-service marketing research company for a wide variety of business sectors, which utilizes both quantitative and qualitative techniques....
Read more about Beta Research Corp. »
Phone: (917)216-8940, New York, NY
BrainJuicer® is an international, full-service market research consultancy dedicated to turning human understanding into business advantage...
Read more about BrainJuicer »
Phone: (602) 441-2474, Scottsdale, AZ
Leading next-generation services organization with a deep focus on market intelligence, social media and data analytics....
Read more about blueocean market intelligence »
Phone: (312) 828-9200, Chicago, IL
C+R Research, a consumer insights firm, conducts qualitative and quantitative research blending traditional and non-traditional methodologies....
Read more about C+R Research Services, Inc. »
Phone: (914) 478-9355, Scarsdale, NY
CBA’s qual framework - Insights, Imagery, Attitudes and Angles - uncovers what is relevant about the target and lights the path to slam dunk messaging...
Read more about CBA »
Phone: (412) 471-8484, Pittsburgh, PA
Full-service firm. Qual/quant research design/recruiting/project management/moderating/analysis/recommendations. Centrally located downtown....
Read more about Campos Market Research, Inc. DBA Campos Inc »
Phone: (703) 919-6231, Lorton, VA
A full-service research agency that specializes in using quantitative & qualitative surveys in brand positioning, ad testing & customer satisfaction....
Read more about Candice Bennett & Associates, Inc. »
Phone: (617) 350-8922, Boston, MA
Chadwick Martin Bailey is a custom market research firm who helps clients acquire, maintain, and grow their customer base....
Read more about Chadwick Martin Bailey, Inc. »
Phone: (212) 664-1100, New York, NY
Full service custom research provider of Qualitative, Quantitative and integrated Qual & Quant studies. Clear, actionable and creative analysis....
Read more about Clarion Research Inc. »
Phone: (888) 769-3807, San Francisco, CA
We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling....
Read more about Clearworks »
Phone: (617) 449-4200, Boston, MA
Copernicus is a research-driven marketing consulting firm in the business of transforming companies....
Read more about Copernicus Marketing Consulting and Research »
Phone: (212) 431-2252, New York, NY
MCG, where expertise in research, evaluation, learning, child development, media, marketing and strategic communications all converge....
Read more about Michael Cohen Group »
Phone: (801) 456-6700, Salt Lake City, UT
With 200 employees, Cicero is one of the largest & leading research firms in the U.S. We offer brand-new facilities and comprehensive research skills....
Read more about The Cicero Group »
Phone: (203) 855-8550, Trumbull, CT
We offer a blend of the methodological market research expertise with the consultative approach of the traditional marketing consultancy...
Read more about Directive Analytics, Inc. »
Phone: (914) 631-1019, Tarrytown, NY
Part of Cunningham Research Companies
ECI is your professional, high quality, custom market research partner....
Read more about Evaluative Criteria, Inc. »
Focus Group Facilities Photos Print Ad
This article reveals the different dimensions of interactions between a brand and its environment - the key to successful branding. Read White Paper »
There has been much discussion globally in the past year or two on how important it is for brands to be present on mobile networks and applications. It is often said that brands need a “mobile strategy”. Rather, what is needed is a comprehensive and informed brand strategy. Read Article »
by Rajan Sambandam, TRC
Brand name evokes an inherent value; finding a way to reliably measure that value is crucial in determining product development. A technique called discrete choice conjoint analysis is described in this paper by TRC. Read White Paper »
by Sawtooth Technologies Consulting Group
The sweet spot of competitive positioning ensures your brand is relevant to the target audience and differentiated from the competition. This article from Sawtooth Technologies pinpoints ways to position your brand, particularly in the business-to-business market. Read Article »
by Chadwick Martin Bailey, Inc.
This case study involves a brand research project with Stanley-Bostich during economic downturn. Chadwick Martin Bailey, Inc. teamed up to discover insights about their website users, the competitive landscape and how to increase their retail shelf space. Read Case Study »
by Simon Wainwright & Fiona Blades, MESH
T-Mobile needed to understand how multiple campaigns were working by each element as well as impacting on the brand. View the case study presented at the MRS Online Methods Conference in 2011. Read Case Study »
by Markus Scherer, Labbrand
A recent market research study focused on understanding the feasibility of a new vodka brand to enter the Chinese market by bypassing 1st tier markets. The study included focus groups, semiotic analysis and video ethnography. Learn insights from this case study by Labbrand. Read Case Study »
by Don Ryan, Chadwick Martin Bailey
IT decision makers around the United States were surveyed about their use of IT-related services. The questions regarding the uniqueness of brands raise concerns about brand distinction in the industry. Read Article »
by Michael Stanat, Research Executive, SIS International Research
Package design has a crucial role in the last moments of a consumer's decision to make a purchase. This article points out several features of good packaging that influence purchase decision. Read Article »
This article covers an important dimension of holistic branding - markets and consumers - and explains why solid market research is a vital part of any successful branding strategy. Read White Paper »
by Kathryn Korostoff, Research Rockstar LLC
While defining a project scope may seem like a daunting task, it really comes down to two things; knowing you want to get out of your project, and deciding how you’re going to get it. It also helps to know some of the common language used to define market research studies. Read on to learn about brand awareness and needs discovery. Read Market Research Book »
by SIS International Research
They are brands you don't recognize, yet they have global market shares greater than 50%. This article describes the concept of "Hidden Champions" and gives examples of companies achieving this classification. Read Article »
by Mike Mabey, Pharmaceutical Executive, CMI
Improving communication means appealing to physicians' heads as well as their hearts. A message that incorporates both claims-based and emotional characteristics should be a more powerful advocate for a brand than a strictly claims-based message. Read Article »
by Copernicus Marketing Consulting and Research
Marketers have lost control of certain aspects of brand communication - it is no longer enough to identify and communicate one brand position. Brands now target specific groups of consumers to ensure their message is relevant, compelling and motivating. One of the most important steps is using customer input, as described in this article. Read Article »
by Ralph Blessing, EVP, GfK
Shopping studies demonstrate how private brands are gaining ground versus national brands. Consumers in recessionary times are more open to new brands and less attitudinally loyal. This paper shares 10 key considerations for retailers. Read Article »