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Boston, MA - Phone: (617) 338-2233 Magnet inc is a research and brand strategy consulting firm with over 13 years experience on over 150 multinational, national and regional brands.... |
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Mara Friedman Brand Strategist Los Angeles, CA - Phone: (310) 470-8815 Strategically-focused qualitative moderator, using insightful tools developed over the years to identify opportunities for brands to stand out.... |
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White Plains, NY - Phone: (914) 761-1909 B2B International is a specialist business-to-business market research and intelligence consultancy working for clients on a worldwide basis.... |
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Boston, MA - Phone: (617) 350-8922 Chadwick Martin Bailey is a premier provider of market strategy and research. We work with industry leaders to provide customized information solution... |
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Sherman Oaks, CA - Phone: (818) 789-6894 Exciting moderator! Gary Frieden has Ph.D. in Psychology - produces underlying motivations and reactions, and gets people talking.... |
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Cedar Grove, NJ - Phone: (973) 239-6900 Full-service research consultancy specializing in brand equity, brand tracking, tactical research and other custom quantitative services.... |
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Atlanta, GA - Phone: (770) 650-8495 Market research, competitive intelligence, and strategy consulting for B2B/industrial clients and economic development agencies.... |
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1015 Zl Amsterdam, Netherlands - Phone: +312-0589-8383 Global NR is a global network of market research agencies offering qualitative and quantitative research expertise worldwide... |
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Westport, CT - Phone: (203) 221-0411 Greenfield Consulting Group is a qualitative consultancy serving the consumer and B2B marketing needs of a diverse range of clients, globally.... |
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Somerset, NJ - Phone: (800) 416-0555 Broad range of integrated market research, analytics and consulting services to emerging and established pharma, medical device and biotech clients... |
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Media, PA - Phone: (484) 840-4300 ICR, a top-ranked national and Intl. market research co. providing custom research and analysis on a wide range of issues. Globally in 90+ countries... |
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New York, NY - Phone: (212) 584-2323 Insight Research Group is a custom research and strategy firm committed to understanding the consumer needs that fuel business growth... |
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New York, NY - Phone: (212) 265-3200 Ipsos offers five areas of market research specialization: advertising, loyalty, marketing, media, and public affairs.... |
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Syracuse, NY - Phone: (888) 8KSR-INC Full-service qualitative/quantitative custom market research and consulting firm with expertise in technology, health care, financial services, media... |
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Karchner Marketing Research, LLC Collegeville, PA - Phone: (610) 489-0509 Founded in 2003 - healthcare & general market research. Conduct 50 studies/yr for end clients, ad agencies & market research firms.... |
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Lighthouse Research & Development Salt Lake, UT - Phone: (801) 446-4000 Quantitative/qualitative research, competitive pricing, 50+ CATI station on-site phone center and two focus group suites with FocusVision streaming.... |
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New York, NY - Phone: (646) 213-4860 Luminosity Marketing – Research and Media. We deploy the most innovative tools and technologies available to solve your marketing research needs... |
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Hamburg, Germany - Phone: +4940-3068-880 MM-Eye – Your Gateway to Europe with offices in UK and Germany.... |
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Lake Success, NY - Phone: (516) 394-6000 MSW provides research based, brand strategy consultancy to support an integrated brand experience... |
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Fenton, MO - Phone: (877) 4-MARITZ Maritz Research delivers actionable insights that help businesses improve their bottom line by bridging the gap between brand promise and delivery.... |
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Description of Brand Research > Brand Positioning
Market research companies evaluating brand positioning and a related communication strategy to position a brand within a category. Find firms to conduct research to determine the most effective brand positioning and strategic marketing efforts to achieve it
Related Resources
How to Measure the Value of a Brand | White Paper
Rajan Sambandam, TRC
 | Brand name evokes an inherent value; finding a way to reliably measure that value is crucial in determining product development. A technique called discrete choice conjoint analysis is described in this paper by TRC. | Read White Paper » |
Finding the Sweet Spot of Competitive Positioning | Article
Sawtooth Technologies
| The sweet spot of competitive positioning ensures your brand is relevant to the target audience and differentiated from the competition. This article from Sawtooth Technologies, Inc. pinpoints ways to position your brand, particularly in the business-to-business market. | Read Article » |
Automotive Opinion Piece | Article
Lorne McMillan, Managing Partner, BRS Group
| With domestic automakers attempting to rise from the ashes, the author argues that a renewed focus on branding could play an important role in restoring a sense of vision and viability to the industry. | Read Article » |
A Strategic Compass For Stanley-Bostitch | Case Study
Chadwick Martin Bailey, Inc.
| This case study involves a brand research project with Stanley-Bostich during economic downturn. Chadwick Martin Bailey, Inc. teamed up to discover insights about their website users, the competitive landscape and how to increase their retail shelf space. | Read Case Study » |
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Services related to Brand Research > Brand Positioning
Types of Research
Brand Research > Brand Equity
Brand Research > Brand Image & Identity
Brand Research > Brand Image Tracking
Brand Research > Brand Loyalty & Satisfaction
Brand Research > Line & Franchise Extension
Research Techniques & Services
Market Research Consultants > Advertising & Communication
Market Research Consultants > MediaResearch
Market Research Consultants > New Product Research
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