Cluster Analysis Software Marketing Research Firms in New York (NY--NJ--CT)
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Askia - Software For Surveys
Phone: (718) 399 0039, New York, NY
If you are considering software for questionnaire design, CATI/CAPI/Web surveys or online/offline statistical analysis, Askia is the proven choice....
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Cluster Analysis Gets Complicated
by Rajan Sambandam, TRC
Segmentation studies using cluster analysis have become commonplace. However, the data may be affected by collinearity, which can have a strong impact and affect the results of the analysis unless addressed. This article investigates what level presents a problem, why it's a problem, and how to get around it. Simulated data allows a clear demonstration of the issue without clouding it with extraneous factors. Read White Paper »
