Competitive Intelligence
Marketing Research Firms in San Francisco-Oakland (CA)
Providers 1 to 2 out of 2
(in randomized alpha order, starting with "U", after featured listings)
1.
Userlytics Corporation
Phone: (415) 217-3165, San Francisco, CA
We video-capture highly specific demographic profile respondents, within their homes, anywhere in the world, through a unique Video-in-Video platform....
Read more about Userlytics Corporation »
2.
The Channel Checkers
Phone: (800) 410-5261 x1234, San Francisco, CA
The Channel Checkers provides Market Research and Equity Research nationwide, with Audit, In Store, Online and Telephone capabilities in all 50 States...
Read more about The Channel Checkers »
Focus Group Facilities
Photos 
Print Ad
Related Articles
Learn Before You Burn: Leadership Demands Good Decisions the First Time
by Seena Sharp, Sharp Market Intelligence
Competitive intelligence prepares you for the opportunities and threats that exist outside your company. Here are some tried and true methods for improving your company's decision-making process using competitive intelligence. Read Article »
National Customer Service Survey: Mobile Phones 2010
by Peter Leppik, President and CEO, Vocalabs
A National Customer Service Survey was conducted by Vocalabs regarding Mobile Phone carriers. This study compared four major companies: AT&T, Sprint, T-Mobile and Verizon. From 2009-2010, Sprint made impressive improvements in customer service while other companies declined. Read White Paper »
National Customer Service Survey: Mobile Phones 2009
by Peter Leppik, President and CEO, Vocalabs
A National Customer Service Survey was conducted by Vocalabs regarding Mobile Phone carriers. This study compared four major companies: AT&T, Sprint, T-Mobile and Verizon. Over 1100 customers completed the survey, illuminating the impact of customer service on brand loyalty. Read White Paper »
Sharp Insights About Business Decisions and Competitive Intelligence
by Seena Sharp, Sharp Market Intelligence
Seena Sharp is author of the new book, Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World, published by Wiley. Recently, C-Suite Insight interviewed her about the book and her current thoughts. Read Article »
MROCs: Qualitatively Speaking to Your Target 24/7/365
by Holly M. O’Neill, QRCA
Market Research Online Communities (MROCs) combine key aspects of social media with the rigor of marketing research, all in one online portal. Read Article »
Why B2B Can Effectively Utilize UGC
by Matt Kreutz, Assistant Media Planner, AMP Agency
User generated content should be utilized by business to business brands. Studies show that more and more B2B professionals are relying on fellow experts within the same industry. Read Article »
Will Smith: Good Actor and Even Better Business Man
by Seena Sharp, Sharp Market Intelligence
Will Smith investigated the marketplace before he started his movie career, analyzing the top-grossing movies and developing a strategy. It is a lesson for every business. Read Article »
Do-It-Yourself Research: The ACDT Syndrome
by Ann Middleman, Principal, ADM Marketing & Research Consulting
Do-it-yourself research is reflective of the "Anyone Can Do That" syndrome. Applying this attitude to different situations results in varying risk factors. How does it affect market research? Read Article »
Hybrid Cloud: Next Wave of Cloud Computing
by eprobe Research Private Limited
Analysis and opinion of the future of cloud computing. eprobe Research, is a leading market intelligence and consulting organization headquartered in India. Read Article »
Business Intelligence: Competitors Don’t Keep You from Success
by Seena Sharp, Sharp Market Intelligence
Focusing on competitors can be misguided - customers buy from companies that offer them what they want. Read Article »
Using Market Intelligence & Competitive Intelligence To Add Value To Your Business
by Matthew Harrison, Julia Cupman, B2B International
The internet supplies an enormous multitude of information - but not necessarily the most useful. Market Intelligence and Competitive Intelligence are ways of gathering information that is highly valuable to buisnesses. This white paper defines the terms and describes the information provided by each. Read White Paper »
Making Price Make Sense
by SDR Consulting
There's an opportunity for marketing departments to make the transision from simply providing business insights to developing full-blown business cases. Pricing strategy must focus on overall category profitability and consider the strategic implications of price changes on brand equity, product positioning, product cannibalization, and competitive response. Here's how to build a business case that enhances the bottom line. Read White Paper »
Finding the Sweet Spot of Competitive Positioning
by Sawtooth Technologies Consulting Group
The sweet spot of competitive positioning ensures your brand is relevant to the target audience and differentiated from the competition. This article from Sawtooth Technologies pinpoints ways to position your brand, particularly in the business-to-business market. Read Article »
Why Measurement Alone Will Not Lead to Better Marketing
by Karl Gustafson; Rich Schreuer, Senior VP, Chadwick Martin Bailey, Inc.
A study of 400 c-level professionals was conducted by Chadwick Martin Bailey to determine how companies are tracking marketing performance. The organizations that measure and manage effectively have common success factors; read this article for practices that will improve your marketing-performance initiatives. Read Article »
Competitive Intelligence: Incorporate New Perspectives
by Seena Sharp, Sharp Market Intelligence
Seven proven methods for improving your competitive intelligence. Read Article »
The Integration of Market Research & Competitive Intelligence
by SIS International Research
This content covers the evolution of market research, the emergence of competitive intelligence, and the effects of the global marketplace on research. The integration of market research and competitive intelligence generates valuable insights for strategic and tactical decision making. Learn more in this presentation by SIS International Research. Read Article »
Interview: Technology Investment in a Recession
by Dana Stanley, President, The Operandi Group
This video interview is based on a presentation at the CASRO Technology Conference in 2009. Dana Stanley of The Operandi Group interviews Hugh Davis of Greenfield Online who provides examples of ways technology services help cut costs and change business models. Read Media »
Five Steps Local Retailers Can Take to Build a More Valuable Customer Base
by
Research enables the Retailer to invest efficiently and effectively in actions that will leverage strengths, speak to correctable weaknesses, and enhance performance in the market. These are some steps a local Retailer can take. Read Article »
Private vs. Public Cloud: Which is the next big thing?
by eprobe Research Private Limited
As business has become global in the true sense with virtually no boundaries, it has become all the more important for today’s enterprises to have their operations running 24 X 7. It has become imperative to venture into the emerging economies, like India. Exploring the Indian cloud landscape by small, medium and large enterprises in the overall cloud ecosystem provides more opportunities for the cloud computing services in India. Read Article »
Corporate Sustainability Strategies: A Siemens Case Study
by Michael Stanat, Research Executive, SIS International Research
Companies embrace commitments to being leaders in climate change. This case study looks at one company's implementation of green strategies, its challenges and results. Read Case Study »
How to Maximize your Research Budget in a Recession
by Ruth Stanat, President & CEO, SIS International Research
The recession has affected market research budgets, forcing executives to re-think strategies and prioritization. This article discusses general strategies on how to efficiently utilize a reduced research budget and provide the intelligence to senior management. Read Article »
The Digital IQ of Prestige Brands in China
by Labbrand
The investment prestige brands make in their own digital competence could be a deciding factor in their ability to survive and thrive in China, and is likely to become increasingly important as the market matures. Read White Paper »
Consumer Video Insights as a Conversation Starter
by
Consumer insights are the foundation for starting a conversation within your organization. Video empowers you to take the stakeholder-consumer relationship to a whole new level. Read Article »
Competitive Intelligence: What You Don't Know Will Hurt You
by From "Competitive Intelligence Advantage" by Seena Sharp
CompetitIVE intelligence and competitOR intelligence are not synonymous, and knowing the difference will have consequences for the prosperity of your company or product. Read Article »
Same Attribute, Different Expression: Applied Semiotics for Brand Differentiation
by Labbrand
What can brand managers do to stay ahead of the pack when it comes to product innovation, especially when they want to stay true to an attribute that is shared by other brands in the industry? Read White Paper »
Project Scope: Customer Loyalty and Win-Loss Research
by Kathryn Korostoff, Research Rockstar LLC
While defining a project scope may seem like a daunting task, it really comes down to two things; knowing you want to get out of your project, and deciding how you’re going to get it. It also helps to know some of the common language used to define market research studies. Read on to learn about customer loyalty and win-loss research. Read Market Research Book »
Becoming a Hidden Champion in Niche Marketing
by SIS International Research
They are brands you don't recognize, yet they have global market shares greater than 50%. This article describes the concept of "Hidden Champions" and gives examples of companies achieving this classification. Read Article »
Perception Mapping in F2F and Online Qualitative Research
by Paul Rubenstein, Ph.D., Accelerant Research
A look back at the challenges of face to face research in comparison to new forms of online qualitative research. Read Article »
