Computer Hardware
Marketing Research Firms in Connecticut
Providers 1 to 1 out of 1
(in randomized alpha order, starting with "G", after featured listings)
1.
Firefly Millward Brown
Phone: (203) 221-0411, Westport, CT
Firefly Millward Brown (formerly Greenfield Consulting Group) is North America’s leading qualitative research consultancy....
Read more about Firefly Millward Brown »
Focus Group Facilities
Photos 
Print Ad
Related Articles
The Adoption of Technological Change
by Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.
Several overlapping processes create tension between IT, their users, and outside vendors, which affect the pace of technology adoption. Why vendors see customers as tortoises and customers see vendors as hares. Read Article »
Advocacy and the Revenue Narrative: A Case Study
by Don Ryan, Vice President, Technology Practice, Market Probe, Inc.
Don Ryan demonstrates the direct linkage between advocacy and measuring business performance. Ryan uses a 2011 survey of IT decision makers to illustrate Market Probe’s approach to using advocacy to measure customer experience and link it to specific financial and business outcomes, a methodology relevant across B2B and B2C sectors. Read Case Study »
