Computer Hardware
Marketing Research Firms in Texas 

Providers 1 to 2 out of 2
(in randomized alpha order, starting with "M", after featured listings)

 

1.

M/A/R/C® Research

Phone: (800) 884-MARC (6272), Irving, TX

M/A/R/C® Research is a custom marketing research firm dedicated to helping clients create, evaluate and strengthen their brands....
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2.

Sentient Services, LP

Phone: (512) 288-1706, Austin, TX

Sentient Services is a Knowledge Studio® - the amalgamation of market research, user experience and information design practices....
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by Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.

Several overlapping processes create tension between IT, their users, and outside vendors, which affect the pace of technology adoption. Why vendors see customers as tortoises and customers see vendors as hares. Read Article »

 

 

Case Study
Advocacy and the Revenue Narrative: A Case Study

by Don Ryan, Vice President, Technology Practice, Market Probe, Inc.

Don Ryan demonstrates the direct linkage between advocacy and measuring business performance. Ryan uses a 2011 survey of IT decision makers to illustrate Market Probe’s approach to using advocacy to measure customer experience and link it to specific financial and business outcomes, a methodology relevant across B2B and B2C sectors. Read Case Study »