|
|||
|
|||
|
|||
|
|
|
 |
|||||||||||||
| 1. |
Florence, KY - Phone: (859) 594-4769 Consumer Insight Understanding - New Product Innovation -- Brand Strategy -- Proposition Development - The Hive Online Qualitative Tool... |
||
| 2. |
White Plains, NY - Phone: (914) 761-1909 B2B International is a specialist business-to-business market research and intelligence consultancy working for clients on a worldwide basis.... |
|
|
| 3. |
LRW - Lieberman Research Worldwide Los Angeles, CA - Phone: (310) 553-0550 LRW, the "so what?" company. This deceptively simple question drives our every move. For each marketing research project, this question holds our team... |
|
|
| 4. |
Leone Marketing Research, Inc. Oviedo, FL - Phone: (407) 977-0948 Custom, full-service marketing research firm. Expertise in product and concept testing, brand image research, customer and employee satisfaction.... |
|
|
| 5. |
Secaucus, NJ - Phone: (201) 865-4900 Int'l dynamic qualitative research and consulting company offering custom study design, moderating through actionable marketing recommendations.... |
|
|
| 6. |
MRSI (Marketing Research Services Inc.) Cincinnati, OH - Phone: (513) 579-1555 MRSI has served consumer and B2B clients since 1973. We’re full-service, specializing in product development, consumer insights, and Hispanic research... |
||
| 7. |
Lake Success, NY - Phone: (516) 394-6000 MSW provides research based, brand strategy consultancy to support an integrated brand experience... |
|
|
| 8. |
New York, NY - Phone: (212) 725-7676 Worldwide research for marketing decision makers. All phases of qualitative and quantitative research: design through analysis, focus groups, in-depth... |
|
|
| 9. |
Scottsdale , AZ - Phone: (480) 393-1200 Market Solutions Group, a full service marketing research company, designs and implements research solutions and applies advanced research technique... |
|
|
| 10. |
San Francisco, CA - Phone: (415) 957-2049 MarketTools is the leading technology and solutions provider of Customer Insight Management capabilities for the world’s market leaders.... |
|
|
| 11. |
Charleston, SC - Phone: (843) 797-8900x119 In business since 1982, MAi offers insightfull leading edge marketing research design and analysis, helping clients grow their business.... |
|
|
| 12. |
Orono, MN - Phone: 952-471-8285 Full-service primary qualitative and quantitative research exclusively serving the medical and pharmaceutical industries since 1986. Provision of all ... |
|
|
| 13. |
White Plains, NY - Phone: (914) 421-7456 Build breakthrough brands messaging and advertising with powerful, leading edge quantitative research from Moskowitz Jacobs Inc., the foremost expert ... |
||
| 14. |
Omaha, NE - Phone: (402) 392-0755 Complete qualitative and quantitative research services. Specializing in customer advocacy and loyalty, ad testing.... |
|
|
| 15. |
N2 Qualitative Marketing Research Allendale, NJ - Phone: (201) 934-0074 Full-service qualitative marketing research firm offering services that range from conducting traditional focus groups to non-traditional ethnography... |
|
|
| 16. |
Ann Arbor, MI - Phone: (734) 332.9200 NewProductWorks (now a part of GfK) offers full service marketing research, complete consumer research services & cutting-edge ideation facilitation.... |
|
|
| 17. |
Nicholas Research Associates International, Inc. New York, NY - Phone: (212) 253-1100 Professionals in all areas of consumer and executive qualitative research, new product exploration and positioning/repositioning work; extensive usabi... |
|
|
| 18. |
Livermore, CA - Phone: (925) 551-4262 Customized consumer quantitative and qualitative research. Multi-City central location and home use tests, focus groups, and sensory tests.... |
|
|
| 19. |
Perceptions... and Realities®, Inc. Rye Brook, NY - Phone: (914) 697-4949 Custom full-service consumer, B2B & public opinion research. Attitude, product, concept, packaging, advertising, positioning, optimization & claims... |
||
| 20. |
Peryam & Kroll Research Corporation Chicago, IL - Phone: (773) 774-3100 Staff of 400, +75 professionals -- total research services for custom consumer product, quantitative/qualitative research in Chi, LA, NY and Dallas... |
|
|
Description of New Product Research > Concept Development & Testing
Market research firms using information from consumer responses to a preliminary concept to evaluate and develop ideas for new products or services. Select a company that offers concept development and testing services as part of new product research.
Related Resources
Using TURF Analysis to Define a Short List of Features | Article
Gina Woodall, Senior VP, Rockbridge Associates
| Design decisions are typically affected by two conflicting constraints: not enough versus too many. There is a need to identify and include all the necessary features to make a product or service valuable to its consumers. However, there is also a need to avoid an excess of features, since this can drive up costs, increase “feature fatigue,” and slow development. | Read Article » |
Using Market Research For Product Development | White Paper
Julia Cupman, B2B International
| Businesses compete to create products and services that are "New." Market research finds insights into the needs of customers and can improve or disprove a hunch. Specific questions must be addressed during the process to refine the "new" idea, examined by B2B International in this white paper. | Read White Paper » |
Asymmetry in Product Features: Use of the Kano Method | White Paper
Rajan Sambandam, TRC
| The presence or absence of product features strongly affect consumer satisfaction with the design. Comparing these features using asymmetry analysis can help identify satisfiers and dissatisfiers from among the features of a product. The Kano method is similar but results in categorizing each respondent's answers. TRC presents this essential method of deciding new product features in detail. | Read White Paper » |
Deriving Value from Research: the Use of Conjoint Analysis for Product Development | White Paper
Rajan Sambandam, TRC
| Marketing research has been used by firms over the last several decades to provide information for decision making. Over time, increasingly sophisticated statistical methods have been developed and deployed in the service of this goal. This article focuses on one such method - conjoint analysis - and its application to product development. We will briefly look at what conjoint analysis is and a real life example of its application that provided true value to a company. | Read White Paper » |
New Product Development: Stages and Methods | White Paper
Rajan Sambandam, TRC
| TRC identifies the best methods for each stage of the product development process, from Idea Generation through Feature Development, Product Development and Product Testing. | Read White Paper » |
Want to share your content on GreenBook.org?
Please call (212) 849-2753.
Services related to New Product Research > Concept Development & Testing
Types of Research
Positioning Development / Concept Development
Positioning Testing / Concept Testing
Consumer Research
New Product Research
New Product Research > Idea Generation
New Venture Analysis & Research
New Product Research > Post-Launch Tracking
New Product Research > Development & Testing
New Product Research > Test Marketing
Product Research > Product Development & Optimization
Product Research > Product Testing
Research Techniques & Services
Market Research Consultants > New Product Research
Legend: Photos Display Ad Focus Group Facility
Photos Display Ad Focus Group Facility 
|
Why Advertise | Print Edition |
Job Center |
Contact |
About Us |
Terms of Use |
Privacy Policy |
Account Login © 2009 by New York AMA Communication Services, Inc. All rights reserved 116 East 27th Street, 6th floor, New York, NY 10016 | Phone: 212-849-2752 Preview by Thumbshots.com | Developed by Automated Graphic Systems, Inc. |
||
