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White Plains, NY - Phone: (914) 761-1909 B2B International is a specialist business-to-business market research and intelligence consultancy working for clients on a worldwide basis.... |
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Florence, KY - Phone: (859) 594-4769 Consumer Insight Understanding - New Product Innovation -- Brand Strategy -- Proposition Development - The Hive Online Qualitative Tool... |
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Encino, CA - Phone: (818) 995-4960 E-Poll® Market Research delivers reliable, relevant information while accommodating tight budgets and strict deadlines... |
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| 4. |
New York, NY - Phone: (866) 784-4692 Full-service one-stop shop for quantitative / qualitative fieldwork and mystery shopping worldwide. U.S. subsidiary of the Paris-based MV2 Group... |
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Edge Healthcare Research, Inc. Nashville, TN - Phone: (615) 385-9315 Edge Healthcare Research, Inc. is a full-service marketing research company, providing customized research solutions to the healthcare industry.... |
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Arlington, VA - Phone: (703) 842-0200 Edge Research is a boutique full service research company with prominent clients in the corporate and non-profit sectors. We offer customized researc... |
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Tarrytown, NY - Phone: (914) 631-1019 ECI is your professional, high quality, Custom Market Research Partner.... |
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Evo Research and Consulting Inc. New York, NY - Phone: (212) 242-1022 Evo are experts in global Brand Research.... |
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Marlboro, NJ - Phone: (732) 536-9712 Marketing-research company. Wide range of services throughout New Jersey, New York, Pennsylvania. In-depth executive/professional/medical interviewing... |
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Sherman Oaks, CA - Phone: (818) 789-6894 Exciting moderator! Gary Frieden has Ph.D. in Psychology - produces underlying motivations and reactions, and gets people talking.... |
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GfK Custom Research North America New York, NY - Phone: (212) 240-5300 A full-service fact-based consultancy, GfK Custom Research North America is part of the GfK Group, the world's fifth-largest market research company.... |
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| 12. |
London, United Kingdom - Phone: +4420-7734-1314 Green Light Research Ltd is a Qualitative Research agency based in London.... |
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Westport, CT - Phone: (203) 221-0411 Greenfield Consulting Group is a qualitative consultancy serving the consumer and B2B marketing needs of a diverse range of clients, globally.... |
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| 14. |
Paramus, NJ - Phone: (201) 599-9559 Full service marketing research firm offering proprietary services focusing on specific needs/stages of new product development.... |
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Somerset, NJ - Phone: (800) 416-0555 Broad range of integrated market research, analytics and consulting services to emerging and established pharma, medical device and biotech clients... |
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| 16. |
Villeneuve d'Ascq, France - Phone: +333-2005-0260 ICARE offers global fieldwork services. We supervise projects in USA, Canada, Western and Eastern Europe, Japan,... |
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| 17. |
Indianapolis, IN - Phone: (317) 644-5300 Part of Focus Coast to Coast network Full service qualitative focus group facility (3 suites) with remote viewing capabilities. Ask about our 100% respondent show guarantee... |
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| 18. |
Bala Cynwyd, PA - Phone: (610) 649-1200 InfoCommerce Group is a research boutique specializing in the area of business information products, helping publishers gain sharper insights... |
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| 19. |
West Orange, NJ - Phone: (973) 731-7800 Marketing research for industrial, B2B and high-tech products and services; financial, information and selected consumer products and services.... |
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| 20. |
Kleffmann and Partner North America Iowa City , IA - Phone: (319) 354-4185 North American branch of the Kleffmann Group, a global market research firm specializing in agribusiness and related areas... |
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Description of New Product Research > Concept Development & Testing
Market research firms using information from consumer responses to a preliminary concept to evaluate and develop ideas for new products or services. Select a company that offers concept development and testing services as part of new product research.
Related Resources
Using TURF Analysis to Define a Short List of Features | Article
Gina Woodall, Senior VP, Rockbridge Associates
| Design decisions are typically affected by two conflicting constraints: not enough versus too many. There is a need to identify and include all the necessary features to make a product or service valuable to its consumers. However, there is also a need to avoid an excess of features, since this can drive up costs, increase “feature fatigue,” and slow development. | Read Article » |
Using Market Research For Product Development | White Paper
Julia Cupman, B2B International
| Businesses compete to create products and services that are "New." Market research finds insights into the needs of customers and can improve or disprove a hunch. Specific questions must be addressed during the process to refine the "new" idea, examined by B2B International in this white paper. | Read White Paper » |
Asymmetry in Product Features: Use of the Kano Method | White Paper
Rajan Sambandam, TRC
| The presence or absence of product features strongly affect consumer satisfaction with the design. Comparing these features using asymmetry analysis can help identify satisfiers and dissatisfiers from among the features of a product. The Kano method is similar but results in categorizing each respondent's answers. TRC presents this essential method of deciding new product features in detail. | Read White Paper » |
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Services related to New Product Research > Concept Development & Testing
Types of Research
Positioning Development / Concept Development
Positioning Testing / Concept Testing
Consumer Research
New Product Research
New Product Research > Idea Generation
New Venture Analysis & Research
New Product Research > Post-Launch Tracking
New Product Research > Development & Testing
New Product Research > Test Marketing
Product Research > Product Development & Optimization
Product Research > Product Testing
Research Techniques & Services
Market Research Consultants > New Product Research
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