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Pittsburgh, PA - Phone: (412) 258-1300 Stylish, comfortable, convenient, cost effective - our brand new research studio is at your service. We can assist with every aspect of your project.... |
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Forest Knolls, CA - Phone: (415) 339-0498 We help companies make decisions: Marketing, advertising, product, pricing, channel, and branding strategy. With senior management experience, we gui... |
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White Plains, NY - Phone: (914) 761-1909 B2B International is a specialist business-to-business market research and intelligence consultancy working for clients on a worldwide basis.... |
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Alameda, CA - Phone: (800) 657-9647 We offer insight …You gain the advantage. AFG conducts product and market research on behalf of our worldwide financial, software, telecommunications,... |
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Boston, MA - Phone: (617) 723-8929 Non-traditional, traditional and actionable market research including lifestyle and lifestage exploratories, concept testing, brand positioning, etc... |
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North Hollywood, CA - Phone: (818) 505-2939 ASI is highly advanced Research facility and Full Service Market Research company supporting 4 Focus Rooms, 2 High Definition Media Theaters and more.... |
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Los Angeles, CA - Phone: (323) 254-4326 A Global Brand Development and Marketing Insight Consultancy... |
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Deerfield, IL - Phone: (847) 267-0169 Aeffect employs traditional and non-traditional research methods that help organizations: Identify, segment and understand their most valuable custome... |
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Answers & Insights Market Research, Inc. Indianapolis, IN - Phone: (317) 815-9901 Global healthcare market research firm, offering vertically integrated services to provide quality, confidentiality, speed and cost efficiencies... |
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Applied Marketing Research, Inc. Kansas City , MO - Phone: (816) 442-1010 Data analysis/mining; telephone, internet, and mail data collection; focus groups; online panels; and executive one-on-one interviews... |
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Los Alamitos, CA - Phone: (562) 493-1079 Field and tab services; Data collection in-house via telephone, mail and the Internet; Product clinics; Multivariate Analysis; and more.... |
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Chicago, IL - Phone: (312) 283-5362 Field and tab services; Data collection in-house via telephone, mail and the Internet; Product clinics; Multivariate Analysis; and more.... |
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New York, NY - Phone: (917) 210-8597 Field and tab services; Data collection in-house via telephone, mail and the Internet; Product clinics; Multivariate Analysis; and more.... |
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BASES, a service of The Nielsen Company Covington, KY - Phone: (859) 905-4000 Our objective at BASES, a service of The Nielsen Company, is to help our clients grow through successful innovation on their brands.... |
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Los Angeles, CA - Phone: (323) 912-1935 BrandIQ is a full service brand research and strategy firm that has a passion to provide management confidence for strategic decisions.... |
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Chicago, IL - Phone: (312) 828-9200 C&R Research is a full-service market research company specializing in qualitative and quantitative research within the B2B and B2C segments.... |
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Ormond Beach, FL - Phone: (866) 209-2553 Utilize our newest technology, VERT – Visual and Emotional Research Technology with eye tracking.... |
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Boston, MA - Phone: (617) 350-8922 Chadwick Martin Bailey is a premier provider of market strategy and research. We work with industry leaders to provide customized information solution... |
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Franklin Lakes, NJ - Phone: (201) 270-7300 Alisha Carti possesses insightful investigative skills & clarity. She offers creative thinking & energy, easily relating to all types of audiences.... |
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San Francisco, CA - Phone: (888) 769-3807 We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling.... |
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Description of New Product Research > Concept Development & Testing
Market research firms using information from consumer responses to a preliminary concept to evaluate and develop ideas for new products or services. Select a company that offers concept development and testing services as part of new product research.
Related Resources
Using TURF Analysis to Define a Short List of Features | Article
Gina Woodall, Senior VP, Rockbridge Associates
| Design decisions are typically affected by two conflicting constraints: not enough versus too many. There is a need to identify and include all the necessary features to make a product or service valuable to its consumers. However, there is also a need to avoid an excess of features, since this can drive up costs, increase “feature fatigue,” and slow development. | Read Article » |
Segmenting for Success | Article
Sawtooth Technologies, Inc.
| Segmenting for success in both consumer and B2B markets means going beyond traditional segmenting variables, such as demographics or company type, and focusing on needs, attitudes and lifestyle. In this article Sawtooth Technologies, Inc. highlights the benefits, approach, and uses of segmenting a market in such a way. | Read Article » |
Using Market Research For Product Development | White Paper
Julia Cupman, B2B International
| Businesses compete to create products and services that are "New." Market research finds insights into the needs of customers and can improve or disprove a hunch. Specific questions must be addressed during the process to refine the "new" idea, examined by B2B International in this white paper. | Read White Paper » |
Predicting Choice with Conjoint Analysis and Discrete Choice | White Paper
Sawtooth Technologies, Inc.
| Conjoint Analysis and Discrete Choice are popular techniques because they let marketers predict choice behavior. Follow this detailed example from Sawtooth Technologies, Inc. | Read White Paper » |
MaxDiff – maximum power to act on market preferences | Article
Sawtooth Technologies, Inc.
| Determining preferences in product features or benefits, marketing slogans, logos, service options, or even restaurant names, allows for trial and error without the error. | Read Article » |
New Adaptive Choice-Based Conjoint Technique Shows Promise | Article
Jon Godin, Director of Analytical Services, Chadwick Martin Bailey, Inc.
| Adaptive Choice-Based Conjoint is a new conjoint technique that is an approach to discrete choice that would “adapt” to respondent answers as the task progresses. This article provides analysis of the process of this new method. | Read Article » |
Asymmetry in Product Features: Use of the Kano Method | White Paper
Rajan Sambandam, TRC
| The presence or absence of product features strongly affect consumer satisfaction with the design. Comparing these features using asymmetry analysis can help identify satisfiers and dissatisfiers from among the features of a product. The Kano method is similar but results in categorizing each respondent's answers. TRC presents this essential method of deciding new product features in detail. | Read White Paper » |
Innovation Needn't Be Such a Scary Proposition For Marketers | Article
Copernicus Marketing Consulting and Research
| Marketers view innovation as key to combating hard economic times, yet less than half have expressed satisfaction with innovation efforts. Creating a new product includes finding the perfect price: market research helps pin down this element and in turn helps produce a market winner. | Read Article » |
Top 10 Reasons for New Product Failure | Article
Copernicus Marketing Consulting and Research
| This article presents reasons why only 10-20% of new products and services succeed. | Read Article » |
Asking Discrete Choice Questions When the Answer is, “It Depends” | Article
Sawtooth Technologies, Inc.
| Discrete choice questions are typically straightforward – “Which product do you prefer?” However, in some situations, the respondent may be thinking, “It depends.” This article describes these situations and some possible solutions. | Read Article » |
TURF: New Methods for Implementation | White Paper
Westley Ritz, TRC
| TURF is a long-established and quite useful marketing research tool, but not everyone is familiar with how it works, or with the latest developments that can make TURF even more effective. The purposes of this paper are twofold: (1) to explain the technique and (2) to describe the latest methods for implementation. | Read White Paper » |
Deriving Value from Research: the Use of Conjoint Analysis for Product Development | White Paper
Rajan Sambandam, TRC
| Marketing research has been used by firms over the last several decades to provide information for decision making. Over time, increasingly sophisticated statistical methods have been developed and deployed in the service of this goal. This article focuses on one such method - conjoint analysis - and its application to product development. We will briefly look at what conjoint analysis is and a real life example of its application that provided true value to a company. | Read White Paper » |
New Product Development: Stages and Methods | White Paper
Rajan Sambandam, TRC
| TRC identifies the best methods for each stage of the product development process, from Idea Generation through Feature Development, Product Development and Product Testing. | Read White Paper » |
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Services related to New Product Research > Concept Development & Testing
Types of Research
Positioning Development / Concept Development
Positioning Testing / Concept Testing
Consumer Research
New Product Research
New Product Research > Idea Generation
New Venture Analysis & Research
New Product Research > Post-Launch Tracking
New Product Research > Development & Testing
New Product Research > Test Marketing
Product Research > Product Development & Optimization
Product Research > Product Testing
Research Techniques & Services
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