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Forest Knolls, CA - Phone: (415) 339-0498 We help companies make decisions: Marketing, advertising, product, pricing, channel, and branding strategy. With senior management experience, we gui... |
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White Plains, NY - Phone: (914) 761-1909 B2B International is a specialist business-to-business market research and intelligence consultancy working for clients on a worldwide basis.... |
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N2 Qualitative Marketing Research Allendale, NJ - Phone: (201) 934-0074 Full-service qualitative marketing research firm offering services that range from conducting traditional focus groups to non-traditional ethnography... |
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NRN: A National Research Network Chicago, IL - Phone: (312) 960-5158 NRN a National Research Network is a full service consumer research company focusing on the design, execution & analysis of consumer research studies.... |
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Ann Arbor, MI - Phone: (734) 332.9200 NewProductWorks (now a part of GfK) offers full service marketing research, complete consumer research services & cutting-edge ideation facilitation.... |
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New York, NY - Phone: (212) 880-1530 Active in over 40 global markets, Nunwood is a new breed of agency.... |
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Livermore, CA - Phone: (925) 551-4262 Customized consumer quantitative and qualitative research. Multi-City central location and home use tests, focus groups, and sensory tests.... |
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Perceptions... and Realities®, Inc. Rye Brook, NY - Phone: (914) 697-4949 Custom full-service consumer, B2B & public opinion research. Attitude, product, concept, packaging, advertising, positioning, optimization & claims... |
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Peryam & Kroll Research Corporation Chicago, IL - Phone: (773) 774-3100 Staff of 400, +75 professionals -- total research services for custom consumer product, quantitative/qualitative research in Chi, LA, NY and Dallas... |
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Perryville, MO - Phone: (573) 547-3358 Pinnacle Research Group is a think-tank of highly educated, forward-thinking professionals who combine psychological theory with real world insight.... |
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Fairfield, CT - Phone: (203) 319-1119 Shaping Brands - Enhancing Lives... |
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R.I.S. Christie The Data Collection Company Toronto, Canada - Phone: (416) 778-8890 Providing national coverage and a complete range of qualitative and quantitative services since 1970. Experienced in all methods of data collection in... |
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Stamford, CT - Phone: (203) 324-2420 RTi is a global, innovative full-service market research company delivering custom solutions designed against marketing and business objectives... |
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Research | Strategy Group Inc. Toronto, Canada - Phone: (416) 928-0678 Delivering Results that Matter.... |
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Summit, NJ - Phone: (866) 545-3216 Rockhopper Research is truly a 21st century insights partner; using cutting edge methods and the best global researchers in the business... |
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East Rutherford, NJ - Phone: (201) 528-0400 Russell Research is one of the country’s top strategic research firms and has been delivering innovative, custom research for over half a century.... |
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The Research Partnership, Inc. Wichita, KS - Phone: (316) 263-6433 The Research Partnership is a full service marketing research and consulting firm on the 18th floor of the Wichita Executive Center in Wichita, KS.... |
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Savitz Research Solutions, Inc. Dallas, TX - Phone: (972) 386-4050 Full-service marketing research and consulting. Complete data collection and tabulation services. Advanced products:... |
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Sawtooth Technologies Consulting Group Northbrook, IL - Phone: (847) 239-7300 We specialize in conjoint analysis and other advanced research techniques to solve complex business challenges by shedding light on your market.... |
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Schwartz Consulting Partners, Inc. Tampa, FL - Phone: (813) 207-0332 Wildly engaged multi-lingual market research consultancy offering custom qualitative and quantitative services.... |
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Description of New Product Research > Concept Development & Testing
Market research firms using information from consumer responses to a preliminary concept to evaluate and develop ideas for new products or services. Select a company that offers concept development and testing services as part of new product research.
Related Resources
Using TURF Analysis to Define a Short List of Features | Article
Gina Woodall, Senior VP, Rockbridge Associates
| Design decisions are typically affected by two conflicting constraints: not enough versus too many. There is a need to identify and include all the necessary features to make a product or service valuable to its consumers. However, there is also a need to avoid an excess of features, since this can drive up costs, increase “feature fatigue,” and slow development. | Read Article » |
Segmenting for Success | Article
Sawtooth Technologies, Inc.
| Segmenting for success in both consumer and B2B markets means going beyond traditional segmenting variables, such as demographics or company type, and focusing on needs, attitudes and lifestyle. In this article Sawtooth Technologies, Inc. highlights the benefits, approach, and uses of segmenting a market in such a way. | Read Article » |
Using Market Research For Product Development | White Paper
Julia Cupman, B2B International
| Businesses compete to create products and services that are "New." Market research finds insights into the needs of customers and can improve or disprove a hunch. Specific questions must be addressed during the process to refine the "new" idea, examined by B2B International in this white paper. | Read White Paper » |
Predicting Choice with Conjoint Analysis and Discrete Choice | White Paper
Sawtooth Technologies, Inc.
| Conjoint Analysis and Discrete Choice are popular techniques because they let marketers predict choice behavior. Follow this detailed example from Sawtooth Technologies, Inc. | Read White Paper » |
MaxDiff – maximum power to act on market preferences | Article
Sawtooth Technologies, Inc.
| Determining preferences in product features or benefits, marketing slogans, logos, service options, or even restaurant names, allows for trial and error without the error. | Read Article » |
New Adaptive Choice-Based Conjoint Technique Shows Promise | Article
Jon Godin, Director of Analytical Services, Chadwick Martin Bailey, Inc.
| Adaptive Choice-Based Conjoint is a new conjoint technique that is an approach to discrete choice that would “adapt” to respondent answers as the task progresses. This article provides analysis of the process of this new method. | Read Article » |
Asymmetry in Product Features: Use of the Kano Method | White Paper
Rajan Sambandam, TRC
| The presence or absence of product features strongly affect consumer satisfaction with the design. Comparing these features using asymmetry analysis can help identify satisfiers and dissatisfiers from among the features of a product. The Kano method is similar but results in categorizing each respondent's answers. TRC presents this essential method of deciding new product features in detail. | Read White Paper » |
TURF: New Methods for Implementation | White Paper
Westley Ritz, TRC
| TURF is a long-established and quite useful marketing research tool, but not everyone is familiar with how it works, or with the latest developments that can make TURF even more effective. The purposes of this paper are twofold: (1) to explain the technique and (2) to describe the latest methods for implementation. | Read White Paper » |
Deriving Value from Research: the Use of Conjoint Analysis for Product Development | White Paper
Rajan Sambandam, TRC
| Marketing research has been used by firms over the last several decades to provide information for decision making. Over time, increasingly sophisticated statistical methods have been developed and deployed in the service of this goal. This article focuses on one such method - conjoint analysis - and its application to product development. We will briefly look at what conjoint analysis is and a real life example of its application that provided true value to a company. | Read White Paper » |
New Product Development: Stages and Methods | White Paper
Rajan Sambandam, TRC
| TRC identifies the best methods for each stage of the product development process, from Idea Generation through Feature Development, Product Development and Product Testing. | Read White Paper » |
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Services related to New Product Research > Concept Development & Testing
Types of Research
Positioning Development / Concept Development
Positioning Testing / Concept Testing
Consumer Research
New Product Research
New Product Research > Idea Generation
New Venture Analysis & Research
New Product Research > Post-Launch Tracking
New Product Research > Development & Testing
New Product Research > Test Marketing
Product Research > Product Development & Optimization
Product Research > Product Testing
Research Techniques & Services
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