New Product Research > Concept Development & Testing
Providers 1 to 20 out of 69
(in randomized alpha order, starting with "P", after featured listings)
1.
B2B International
Phone: (914) 761-1909, White Plains, NY
B2B International is a leading global business-to-business market research consultancy providing customized b-to-b research and intelligence studies....
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2.
Power Decisions Group, Inc.
Phone: (415) 339-0498, Forest Knolls, CA
We help companies make decisions: Marketing, advertising, product, pricing, channel, and branding strategy. With senior management experience, we gui...
Read more about Power Decisions Group, Inc. »
3.
Peryam & Kroll Research Corporation
Phone: (773) 774-3100, Chicago, IL
Staff of 300, +75 professionals -- total research services for custom consumer product, quantitative/qualitative research in Chi, LA, NY and Dallas...
Read more about Peryam & Kroll Research Corporation »
4.
Pinnacle Research Group, LLC
Phone: (573) 547-3358, Perryville, MO
Pinnacle Research Group is a think-tank of highly educated, forward-thinking professionals who combine psychological theory with real world insight....
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5.
Product Ventures
Phone: (203) 319-1119, Fairfield, CT
Shaping Brands - Enhancing Lives...
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6.
RTi Research
Phone: (203) 324-2420, Stamford, CT
RTi is a global, innovative full-service market research company delivering custom solutions designed against marketing and business objectives....
Read more about RTi Research »
7.
Research | Strategy Group Inc.
Phone: (416) 928-0678, Toronto, Canada
rsg is an independent company with global reach. rsg provides elegant research design which results in making the complex ‘simple’....
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8.
Russell Research, Inc.
Phone: (201) 528-0400, East Rutherford, NJ
Russell Research is one of the country’s top strategic research firms and has been delivering innovative, custom research for over half a century....
Read more about Russell Research, Inc. »
9.
The Research Partnership, Inc.
Phone: (316) 263-6433, Wichita, KS
The Research Partnership is a full service marketing research and consulting firm on the 18th floor of the Wichita Executive Center in Wichita, KS....
Read more about The Research Partnership, Inc. »
10.
SIS International Research
Phone: (212) 505-6805, New York, NY
SIS International Research, founded in 1984, is a leading full-service global & US Market Research and Market Intelligence Firm....
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11.
Savitz Research Solutions, Inc.
Phone: (972) 386-4050, Dallas, TX
Full-service marketing research and consulting. Complete data collection and tabulation services. Advanced products:...
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12.
Sawtooth Technologies Consulting Group
Phone: (847) 239-7300, Northbrook, IL
We are experts in applying conjoint analysis to product development and pricing issues, leading to better informed, customer driven decisions....
Read more about Sawtooth Technologies Consulting Group »
13.
Scorpio Research, Inc.
Phone: (305) 573-3222, Miami, FL
Boutique market research consultancy. Emphasis on qualitative research and expert moderation. Areas: healthcare, education, technology, social cause....
Read more about Scorpio Research, Inc. »
14.
Spych Market Analytics
Phone: (215) 501-2341, Arlington, TX
Innovative full-service research and strategy consulting firm, specializing in holistic solutions and difficult-to-reach audiences....
Read more about Spych Market Analytics »
15.
Strata Research
Phone: (800) 797-5507, San Diego, CA
Full-service research firm executing qualitative and quantitative multi-lingual online, telephone, IVR, taste test and focus group moderating....
Read more about Strata Research »
16.
UL-STR (formerly Specialized Technology Resources, Inc.)
Phone: (781) 821-2200, Canton, MA
UL-STR’s testing and product evaluations help brands launch products that delight consumers....
Read more about UL-STR (formerly Specialized Technology Resources, Inc.) »
17.
TRICONSULT Wirtschaftsanalytische Forschung
Phone: +431-408-4931, 1080 Vienna, Austria
TRICONSULT is a quality committed full-service agency offering ad hoc research. We are specialized in automotive, business, FMCG, media and telecom...
Read more about TRICONSULT Wirtschaftsanalytische Forschung »
18.
Technomic, Inc.
Phone: (312) 876-0004, Chicago, IL
Technomic is the most recognized and experienced marketing research and management consulting firm serving the food industry. Founded in 1966, we serv...
Read more about Technomic, Inc. »
19.
ThinkNow Research
Phone: (877) 200-2710, Burbank, CA
We specialize in researching the U.S. Hispanic demographic and other hard-to-reach consumers in order to deliver high quality research to our clients....
Read more about ThinkNow Research »
20.
The Understanding & Insight Group
Phone: (973) 328-9107, Denville, NJ
Excels in the development of innovative consumer-desired products. Inspired over 300 successful product launches since 1999.
It Works Everytime!™...
Read more about The Understanding & Insight Group »
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Concept Testing (And The “Uniqueness” Paradox)
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Asymmetry in Product Features: Use of the Kano Method
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The presence or absence of product features strongly affect consumer satisfaction with the design. Comparing these features using asymmetry analysis can help identify satisfiers and dissatisfiers from among the features of a product. The Kano method is similar but results in categorizing each respondent's answers. TRC presents this essential method of deciding new product features in detail. Read White Paper »
Innovation Needn't Be Such a Scary Proposition For Marketers
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TURF: New Methods for Implementation
by Westley Ritz, TRC
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Marketing research has been used by firms over the last several decades to provide information for decision making. Over time, increasingly sophisticated statistical methods have been developed and deployed in the service of this goal. This article focuses on one such method - conjoint analysis - and its application to product development. Read White Paper »
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Project Scope: Product Concept Testing and Message Testing
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While defining a project scope may seem like a daunting task, it really comes down to two things; knowing you want to get out of your project, and deciding how you’re going to get it. It also helps to know some of the common language used to define market research studies. Read on to learn about product concept testing and message testing. Read Market Research Book »
New Product Development: Stages and Methods
by Rajan Sambandam, TRC
TRC identifies the best methods for each stage of the product development process, from Idea Generation through Feature Development, Product Development and Product Testing. Read White Paper »
Perception Mapping in F2F and Online Qualitative Research
by Paul Rubenstein, Ph.D., Accelerant Research
A look back at the challenges of face to face research in comparison to new forms of online qualitative research. Read Article »
