New Product Research > Concept Development & Testing
Marketing Research Firms in Kansas City (MO--KS)
Providers 1 to 1 out of 1
(in randomized alpha order, starting with "A", after featured listings)
1.
Applied Marketing Research, Inc.
Phone: (816) 442-1010, Kansas City , MO
Data analysis/mining; telephone, internet, and mail data collection; focus groups; online panels; and executive one-on-one interviews....
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Related Articles
Prediction Markets for Concept Testing
by Jared Heyman, Founder and President, Infosurv
This white paper describes prediction markets, an innovative way to improve the speed and accuracy of online concept tests. You will learn why prediction markets deliver accurate concept tests more quickly than traditional methods, how prediction markets work, why they are more cost effective, and when you should utilize a prediction market. Read White Paper »
Using TURF Analysis to Define a Short List of Features
by Gina Woodall, Senior VP, Rockbridge Associates
Design decisions are typically affected by two conflicting constraints: not enough versus too many. There is a need to identify and include all the necessary features to make a product or service valuable to its consumers. However, there is also a need to avoid an excess of features, since this can drive up costs, increase “feature fatigue,” and slow development. Read Article »
Segmenting for Success
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Segmenting for success in both consumer and B2B markets means going beyond traditional segmenting variables, such as demographics or company type, and focusing on needs, attitudes and lifestyle. In this article Sawtooth Technologies highlights the benefits, approach, and uses of segmenting a market in such a way. Read Article »
The Right Focus for Winning Innovation
by
Many factors will impact the success of failure of an innovation project, however, one of the most important drivers of success is to ensure that a project has “a clear creative focus” to guide the overall process and to help inspire the development of winning ideas and concepts. The attached article provides direction in defining winning Innovation Objectives and Innovation Pillars. Read Article »
Using Market Research For Product Development
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Businesses compete to create products and services that are "New." Market research finds insights into the needs of customers and can improve or disprove a hunch. Specific questions must be addressed during the process to refine the "new" idea, examined by B2B International in this white paper. Read White Paper »
Predicting Choice with Conjoint Analysis and Discrete Choice
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Conjoint Analysis and Discrete Choice are popular techniques because they let marketers predict choice behavior. Follow this detailed example from Sawtooth Technologies. Read White Paper »
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Top tips for creating winning ideas, including sources for inspiration and strategic thinking suggestions. Read Article »
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Adaptive Choice-Based Conjoint is a new conjoint technique that is an approach to discrete choice that would “adapt” to respondent answers as the task progresses. This article provides analysis of the process of this new method. Read Article »
Concept Testing (And The “Uniqueness” Paradox)
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This article suggests some guidelines and best practices to improve new product concept testing. Read White Paper »
Asymmetry in Product Features: Use of the Kano Method
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The presence or absence of product features strongly affect consumer satisfaction with the design. Comparing these features using asymmetry analysis can help identify satisfiers and dissatisfiers from among the features of a product. The Kano method is similar but results in categorizing each respondent's answers. TRC presents this essential method of deciding new product features in detail. Read White Paper »
Innovation Needn't Be Such a Scary Proposition For Marketers
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Top 10 Reasons for New Product Failure
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Selling the Sizzle: The Importance of Managing Expectations
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A major difference between usability in the sense of functionality and usability in the sense of creating things that are used has a lot to do with people’s expectations. Expectations affect usability in three ways: ambiguous expectations lead to non-use, expectations affect a consumer's experience of a product, and products that deliver on expectations will be more satisfying. Read White Paper »
Asking Discrete Choice Questions When the Answer is, “It Depends”
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Discrete choice questions are typically straightforward – “Which product do you prefer?” However, in some situations, the respondent may be thinking, “It depends.” This article describes these situations and some possible solutions. Read Article »
TURF: New Methods for Implementation
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TURF is a long-established and quite useful marketing research tool, but not everyone is familiar with how it works, or with the latest developments that can make TURF even more effective. The purposes of this paper are twofold: (1) to explain the technique and (2) to describe the latest methods for implementation. Read White Paper »
Deriving Value from Research: the Use of Conjoint Analysis for Product Development
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Marketing research has been used by firms over the last several decades to provide information for decision making. Over time, increasingly sophisticated statistical methods have been developed and deployed in the service of this goal. This article focuses on one such method - conjoint analysis - and its application to product development. Read White Paper »
Same Attribute, Different Expression: Applied Semiotics for Brand Differentiation
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What can brand managers do to stay ahead of the pack when it comes to product innovation, especially when they want to stay true to an attribute that is shared by other brands in the industry? Read White Paper »
Project Scope: Product Concept Testing and Message Testing
by Kathryn Korostoff, Research Rockstar LLC
While defining a project scope may seem like a daunting task, it really comes down to two things; knowing you want to get out of your project, and deciding how you’re going to get it. It also helps to know some of the common language used to define market research studies. Read on to learn about product concept testing and message testing. Read Market Research Book »
New Product Development: Stages and Methods
by Rajan Sambandam, TRC
TRC identifies the best methods for each stage of the product development process, from Idea Generation through Feature Development, Product Development and Product Testing. Read White Paper »
Perception Mapping in F2F and Online Qualitative Research
by Paul Rubenstein, Ph.D., Accelerant Research
A look back at the challenges of face to face research in comparison to new forms of online qualitative research. Read Article »
