New Product Research > Concept Development & Testing
Marketing Research Firms in Los Angeles (CA)
Providers 1 to 6 out of 6
(in randomized alpha order, starting with "F", after featured listings)
1.
Farrand Research
Phone: (562) 495-0449, Long Beach, CA
A full-service, custom market research firm committed to helping our clients make better business decisions through our market resesarch expertise....
Read more about Farrand Research »
2.
Frieden Qualitative Services
Phone: (818) 789-6894, Sherman Oaks, CA
Exciting moderator! Gary Frieden has Ph.D. in Psychology - uncovers underlying motivations and reactions, and gets people talking. Webcams too!...
Read more about Frieden Qualitative Services »
3.
ThinkNow Research
Phone: (877) 200-2710, Burbank, CA
We specialize in researching the U.S. Hispanic demographic and other hard-to-reach consumers in order to deliver high quality research to our clients....
Read more about ThinkNow Research »
4.
Added Value
Phone: (323) 436-6600, Los Angeles, CA
A Global Brand Development and Marketing Insight Consultancy...
Read more about Added Value »
5.
Applied Research - West, Inc.
Phone: (562) 493-1079, Los Alamitos, CA
Field and tab services; Data collection in-house via telephone, mail and the Internet; Product clinics; Multivariate Analysis; and more....
Read more about Applied Research - West, Inc. »
6.
BrandIQ
Phone: (323) 912-1935, Los Angeles, CA
BrandIQ helps clients get results and impact their business....
Read more about BrandIQ »
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Related Articles
Prediction Markets for Concept Testing
by Jared Heyman, Founder and President, Infosurv
This white paper describes prediction markets, an innovative way to improve the speed and accuracy of online concept tests. You will learn why prediction markets deliver accurate concept tests more quickly than traditional methods, how prediction markets work, why they are more cost effective, and when you should utilize a prediction market. Read White Paper »
Using TURF Analysis to Define a Short List of Features
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Design decisions are typically affected by two conflicting constraints: not enough versus too many. There is a need to identify and include all the necessary features to make a product or service valuable to its consumers. However, there is also a need to avoid an excess of features, since this can drive up costs, increase “feature fatigue,” and slow development. Read Article »
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Segmenting for success in both consumer and B2B markets means going beyond traditional segmenting variables, such as demographics or company type, and focusing on needs, attitudes and lifestyle. In this article Sawtooth Technologies highlights the benefits, approach, and uses of segmenting a market in such a way. Read Article »
The Right Focus for Winning Innovation
by
Many factors will impact the success of failure of an innovation project, however, one of the most important drivers of success is to ensure that a project has “a clear creative focus” to guide the overall process and to help inspire the development of winning ideas and concepts. The attached article provides direction in defining winning Innovation Objectives and Innovation Pillars. Read Article »
Using Market Research For Product Development
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Conjoint Analysis and Discrete Choice are popular techniques because they let marketers predict choice behavior. Follow this detailed example from Sawtooth Technologies. Read White Paper »
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Top tips for creating winning ideas, including sources for inspiration and strategic thinking suggestions. Read Article »
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Innovation Needn't Be Such a Scary Proposition For Marketers
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Project Scope: Product Concept Testing and Message Testing
by Kathryn Korostoff, Research Rockstar LLC
While defining a project scope may seem like a daunting task, it really comes down to two things; knowing you want to get out of your project, and deciding how you’re going to get it. It also helps to know some of the common language used to define market research studies. Read on to learn about product concept testing and message testing. Read Market Research Book »
New Product Development: Stages and Methods
by Rajan Sambandam, TRC
TRC identifies the best methods for each stage of the product development process, from Idea Generation through Feature Development, Product Development and Product Testing. Read White Paper »
Perception Mapping in F2F and Online Qualitative Research
by Paul Rubenstein, Ph.D., Accelerant Research
A look back at the challenges of face to face research in comparison to new forms of online qualitative research. Read Article »
