New Product Research > Concept Development & Testing
Marketing Research Firms in San Diego (CA)
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Strata Research
Phone: (800) 797-5507, San Diego, CA
Full-service research firm executing qualitative and quantitative multi-lingual online, telephone, IVR, taste test and focus group moderating....
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Related Articles
Prediction Markets for Concept Testing
by Jared Heyman, Founder and President, Infosurv
This white paper describes prediction markets, an innovative way to improve the speed and accuracy of online concept tests. You will learn why prediction markets deliver accurate concept tests more quickly than traditional methods, how prediction markets work, why they are more cost effective, and when you should utilize a prediction market. Read White Paper »
Using TURF Analysis to Define a Short List of Features
by Gina Woodall, Senior VP, Rockbridge Associates
Design decisions are typically affected by two conflicting constraints: not enough versus too many. There is a need to identify and include all the necessary features to make a product or service valuable to its consumers. However, there is also a need to avoid an excess of features, since this can drive up costs, increase “feature fatigue,” and slow development. Read Article »
Segmenting for Success
by Sawtooth Technologies Consulting Group
Segmenting for success in both consumer and B2B markets means going beyond traditional segmenting variables, such as demographics or company type, and focusing on needs, attitudes and lifestyle. In this article Sawtooth Technologies highlights the benefits, approach, and uses of segmenting a market in such a way. Read Article »
The Right Focus for Winning Innovation
by Ideas First
Many factors will impact the success of failure of an innovation project, however, one of the most important drivers of success is to ensure that a project has “a clear creative focus” to guide the overall process and to help inspire the development of winning ideas and concepts. The attached article provides direction in defining winning Innovation Objectives and Innovation Pillars. Read Article »
Using Market Research For Product Development
by Julia Cupman, B2B International
Businesses compete to create products and services that are "New." Market research finds insights into the needs of customers and can improve or disprove a hunch. Specific questions must be addressed during the process to refine the "new" idea, examined by B2B International in this white paper. Read White Paper »
Predicting Choice with Conjoint Analysis and Discrete Choice
by Sawtooth Technologies Consulting Group
Conjoint Analysis and Discrete Choice are popular techniques because they let marketers predict choice behavior. Follow this detailed example from Sawtooth Technologies. Read White Paper »
MaxDiff – maximum power to act on market preferences
by Sawtooth Technologies Consulting Group
Determining preferences in product features or benefits, marketing slogans, logos, service options, or even restaurant names, allows for trial and error without the error. Read Article »
Online Projective Exercises Breathing New Life into Classic Qualitative Research Techniques
by BlogNog
For decades, projective techniques have only been available for in-person studies. However, the relatively recent emergence of online platforms for conducting qualitative research has created a fantastic new arena for administering projective exercises via online methods. Read Article »
Concept Testing (And The “Uniqueness” Paradox)
by Jerry W. Thomas, Decision Analyst, Inc.
This article suggests some guidelines and best practices to improve new product concept testing. Read White Paper »
Top Ten Tips for Winning Ideas
by Ideas First
Top tips for creating winning ideas, including sources for inspiration and strategic thinking suggestions. Read Article »
Asymmetry in Product Features: Use of the Kano Method
by Rajan Sambandam, TRC
The presence or absence of product features strongly affect consumer satisfaction with the design. Comparing these features using asymmetry analysis can help identify satisfiers and dissatisfiers from among the features of a product. The Kano method is similar but results in categorizing each respondent's answers. TRC presents this essential method of deciding new product features in detail. Read White Paper »
New Adaptive Choice-Based Conjoint Technique Shows Promise
by Jon Godin, Director of Analytical Services, Chadwick Martin Bailey, Inc.
Adaptive Choice-Based Conjoint is a new conjoint technique that is an approach to discrete choice that would “adapt” to respondent answers as the task progresses. This article provides analysis of the process of this new method. Read Article »
Innovation Needn't Be Such a Scary Proposition For Marketers
by Copernicus Marketing Consulting and Research
Marketers view innovation as key to combating hard economic times, yet less than half have expressed satisfaction with innovation efforts. Creating a new product includes finding the perfect price: market research helps pin down this element and in turn helps produce a market winner. Read Article »
Conjoint or DCM? Choice Models Overview
by Customer Lifecycle, LLC
Comparing and contrasting conjoint and discrete choice and when they should be used. Read White Paper »
Top 10 Reasons for New Product Failure
by Copernicus Marketing Consulting and Research
This article presents reasons why only 10-20% of new products and services succeed. Read Article »
Adding Usability Research to your Qual Practice
by Kay Corry Aubrey, Usability Resources Inc.
Usability testing can be a very effective tool for finding and fixing problems with an interactive design. This article provides an introduction to usability testing for qualitative studies.
Read Article »
Selling the Sizzle: The Importance of Managing Expectations
by Stephen H.Turner, President, Fieldwork
A major difference between usability in the sense of functionality and usability in the sense of creating things that are used has a lot to do with people’s expectations. Expectations affect usability in three ways: ambiguous expectations lead to non-use, expectations affect a consumer's experience of a product, and products that deliver on expectations will be more satisfying. Read White Paper »
Effective Research For Structural Packaging Innovation
by Gail Ritacco, Product Ventures
Packaging designers and engineers partner with insights professionals to identify and deliver against unmet consumer needs. Once you clear the myths of consumer research, you are more likely to ensure collaboration between the creative and research disciplines and to enrich the effectiveness of the innovation toolbox. Read Article »
Asking Discrete Choice Questions When the Answer is, “It Depends”
by Sawtooth Technologies Consulting Group
Discrete choice questions are typically straightforward – “Which product do you prefer?” However, in some situations, the respondent may be thinking, “It depends.” This article describes these situations and some possible solutions. Read Article »
TURF: New Methods for Implementation
by Westley Ritz, TRC
TURF is a long-established and quite useful marketing research tool, but not everyone is familiar with how it works, or with the latest developments that can make TURF even more effective. The purposes of this paper are twofold: (1) to explain the technique and (2) to describe the latest methods for implementation.
Read White Paper »
Deriving Value from Research: the Use of Conjoint Analysis for Product Development
by Rajan Sambandam, TRC
Marketing research has been used by firms over the last several decades to provide information for decision making. Over time, increasingly sophisticated statistical methods have been developed and deployed in the service of this goal. This article focuses on one such method - conjoint analysis - and its application to product development. Read White Paper »
Same Attribute, Different Expression: Applied Semiotics for Brand Differentiation
by Labbrand
What can brand managers do to stay ahead of the pack when it comes to product innovation, especially when they want to stay true to an attribute that is shared by other brands in the industry? Read White Paper »
Project Scope: Product Concept Testing and Message Testing
by Kathryn Korostoff, Research Rockstar LLC
While defining a project scope may seem like a daunting task, it really comes down to two things; knowing you want to get out of your project, and deciding how you’re going to get it. It also helps to know some of the common language used to define market research studies. Read on to learn about product concept testing and message testing. Read Market Research Book »
New Product Development: Stages and Methods
by Rajan Sambandam, TRC
TRC identifies the best methods for each stage of the product development process, from Idea Generation through Feature Development, Product Development and Product Testing. Read White Paper »
[Video] Building Realistic Models of Choice in Practice Part 4 of 4
by TRC
![[Video] Building Realistic Models of Choice in Practice Part 4 of 4](/images/library/TRC_kumar_p4.jpg "[Video] Building Realistic Models of Choice in Practice Part 4 of 4")
Most choice research and modeling studies in practice fail to account for variations in choice processes. We discuss some of these issues in this presentation and show how we have made advancements in choice research design and modeling through some practical examples. Read Media »
[Video] Building Realistic Models of Choice in Practice Part 3 of 4
by TRC
![[Video] Building Realistic Models of Choice in Practice Part 3 of 4](/images/library/TRC_kumar_p3.jpg "[Video] Building Realistic Models of Choice in Practice Part 3 of 4")
Most choice research and modeling studies in practice fail to account for variations in choice processes. We discuss some of these issues in this presentation and show how we have made advancements in choice research design and modeling through some practical examples. Read Media »
[Video] Building Realistic Models of Choice in Practice Part 2 of 4
by TRC
![[Video] Building Realistic Models of Choice in Practice Part 2 of 4](/images/library/TRC_kumar_p2.jpg "[Video] Building Realistic Models of Choice in Practice Part 2 of 4")
Most choice research and modeling studies in practice fail to account for variations in choice processes. We discuss some of these issues in this presentation and show how we have made advancements in choice research design and modeling through some practical examples. Read Media »
Perception Mapping in F2F and Online Qualitative Research
by Paul Rubenstein, Ph.D., Accelerant Research
A look back at the challenges of face to face research in comparison to new forms of online qualitative research. Read Article »
[Video] Building Realistic Models of Choice in Practice Part 1 of 4
by TRC
![[Video] Building Realistic Models of Choice in Practice Part 1 of 4](/images/library/TRC_kumar_p1.jpg "[Video] Building Realistic Models of Choice in Practice Part 1 of 4")
Most choice research and modeling studies in practice fail to account for variations in choice processes. We discuss some of these issues in this presentation and show how we have made advancements in choice research design and modeling through some practical examples. Read Media »
Co-Creation: Inverting the Research and Innovation Process
by Face
Presentation by Philip McNaughton, COO of Face. Co-creation is a big idea in research, much bigger than simply bringing consumers into a room with clients to generate ideas together. Read Media »
Creating with Customers: A Sony Electronics Case Study in Customer Collaboration
by KL Communications, Inc.
When Sony needed to begin designing a new product, they turned to their best and brightest resource: their customers. Learn how Sony used CrowdWeaving to allow customers to generate new ideas and weave them together to help design a new Smart Home. Read Media »
Rich Raquet Market Research Consulting
by TRC
Rich Raquet is introducing TRC, a research & analytics firm, specializing in new product research, conjoint, segmentation, brand equity, sat & loyalty. Read Media »
Concept Optimization: At the Heart of 4 Trends Transforming Innovation
by Affinnova
How consumer market knowledge is collected and managed is fundamentally changing, under the impact of four major trends. Read Media »
Creative Mobile Strategies From Innovative Brands
by QuestBack
How the power of mobile insights in marketing initiatives can better engage customers, nurture brand advocates, pursue customer-inspired product innovation, and improve overall customer relationships. Read Media »
Using Digital Qual to Understand Key Moments in Product Transitions
by Revelation
In this presentation, we will present a case study demonstrating how digital qualitative research was used to understand the customer experience of a disparate group of mom’s transitioning their infants and toddlers into the next size diapers. Read Media »
StandPoint names Justin Blomgren as Director of Business Development
by StandPoint
Justin Blomgren brings years of technology and market research experience to StandPoint. Justin will be responsible for expanding StandPoint’s business by informing prospects about StandPoint’s new suite of tools designed to bring new products to market. Read Press Release »
