Positioning Development / Concept Development
Marketing Research Firms in Hartford (CT)
Providers 1 to 2 out of 2
(in randomized alpha order, starting with "P", after featured listings)
1.
The Rite Concept
Phone: (860) 675-5522, Avon, CT
Create the “Right” Concept using hands on approach; “wRite” motivating concepts with our training/coaching; and "Rite" concepts (align) with research....
Read more about The Rite Concept »
2.
The Pert Group
Phone: (860) 242-2005, Farmington, CT
Research-based consulting firm for business leaders who require straightforward, meaningful results that lead to clear, significant decision making....
Read more about The Pert Group »
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Related Articles
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Prediction Markets for Concept Testing
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This white paper describes prediction markets, an innovative way to improve the speed and accuracy of online concept tests. You will learn why prediction markets deliver accurate concept tests more quickly than traditional methods, how prediction markets work, why they are more cost effective, and when you should utilize a prediction market. Read White Paper »
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A major difference between usability in the sense of functionality and usability in the sense of creating things that are used has a lot to do with people’s expectations. Expectations affect usability in three ways: ambiguous expectations lead to non-use, expectations affect a consumer's experience of a product, and products that deliver on expectations will be more satisfying. Read White Paper »
Perception Mapping in F2F and Online Qualitative Research
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A look back at the challenges of face to face research in comparison to new forms of online qualitative research. Read Article »
Free Webinar: Developing Winning Claims
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What distinguishes a winning communication strategy from one that falls flat? Register for this free webinar on June 7th to find out. Read Press Release »
