Positioning Development / Concept Development
Marketing Research Firms in San Francisco-Oakland (CA)
Providers 1 to 2 out of 2
(in randomized alpha order, starting with "C", after featured listings)
1.
Clearworks
Phone: (888) 769-3807, San Francisco, CA
We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling....
Read more about Clearworks »
2.
2cv
Phone: (415) 956 1004, San Francisco, CA
Integrated qualitative and quantitative research grounded in consumer understanding that leads to better products and services for our clients....
Read more about 2cv »
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Prediction Markets for Concept Testing
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This white paper describes prediction markets, an innovative way to improve the speed and accuracy of online concept tests. You will learn why prediction markets deliver accurate concept tests more quickly than traditional methods, how prediction markets work, why they are more cost effective, and when you should utilize a prediction market. Read White Paper »
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Selling the Sizzle: The Importance of Managing Expectations
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A major difference between usability in the sense of functionality and usability in the sense of creating things that are used has a lot to do with people’s expectations. Expectations affect usability in three ways: ambiguous expectations lead to non-use, expectations affect a consumer's experience of a product, and products that deliver on expectations will be more satisfying. Read White Paper »
Perception Mapping in F2F and Online Qualitative Research
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A look back at the challenges of face to face research in comparison to new forms of online qualitative research. Read Article »
Co-Creation: Inverting the Research and Innovation Process
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Presentation by Philip McNaughton, COO of Face. Co-creation is a big idea in research, much bigger than simply bringing consumers into a room with clients to generate ideas together. Read Media »
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How consumer market knowledge is collected and managed is fundamentally changing, under the impact of four major trends. Read Media »
Free Webinar: Developing Winning Claims
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What distinguishes a winning communication strategy from one that falls flat? Register for this free webinar on June 7th to find out. Read Press Release »
