Positioning Testing / Concept Testing
Marketing Research Firms in British Columbia
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1.
Vision Critical
Phone: (604) 647-1980, Vancouver, Canada
Vision Critical is the world leader in custom online panels, communities and interactive research...
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Related Articles
Prediction Markets for Concept Testing
by Jared Heyman, Founder and President, Infosurv
This white paper describes prediction markets, an innovative way to improve the speed and accuracy of online concept tests. You will learn why prediction markets deliver accurate concept tests more quickly than traditional methods, how prediction markets work, why they are more cost effective, and when you should utilize a prediction market. Read White Paper »
Concept Testing (And The “Uniqueness” Paradox)
by Jerry W. Thomas, Decision Analyst, Inc.
This article suggests some guidelines and best practices to improve new product concept testing. Read White Paper »
