Positioning Testing / Concept Testing
Marketing Research Firms in Boston (MA--NH)
Providers 1 to 4 out of 4
(in randomized alpha order, starting with "A", after featured listings)
1.
AMP Agency
Phone: (617) 723-8929, Boston, MA
Non-traditional, traditional and actionable market research including lifestyle and lifestage exploratories, concept testing, brand positioning, etc...
Read more about AMP Agency »
2.
Affinnova
Phone: (781) 464-4700, Waltham, MA
Affinnova is a high-growth software and services firm that enables innovative companies to drive better ideas to market faster....
Read more about Affinnova »
3.
Copernicus Marketing Consulting and Research
Phone: (617) 449-4200, Boston, MA
Copernicus is a research-driven marketing consulting firm in the business of transforming companies....
Read more about Copernicus Marketing Consulting and Research »
4.
Digital Research, Inc.
Phone: (207) 985-7660, Kennebunk, ME
RE-SEARCH. To search again. To search anew. At DRI, we believe in the POWER of RE: RE-discover, RE-connect, RE-think, RE-view....
Read more about Digital Research, Inc. »
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Related Articles
Prediction Markets for Concept Testing
by Jared Heyman, Founder and President, Infosurv
This white paper describes prediction markets, an innovative way to improve the speed and accuracy of online concept tests. You will learn why prediction markets deliver accurate concept tests more quickly than traditional methods, how prediction markets work, why they are more cost effective, and when you should utilize a prediction market. Read White Paper »
Concept Testing (And The “Uniqueness” Paradox)
by Jerry W. Thomas, Decision Analyst, Inc.
This article suggests some guidelines and best practices to improve new product concept testing. Read White Paper »
