Positioning Testing / Concept Testing
Marketing Research Firms in Connecticut
Providers 1 to 4 out of 4
(in randomized alpha order, starting with "R", after featured listings)
1.
RTi Research
Phone: (203) 324-2420, Stamford, CT
RTi is a global, innovative full-service market research company delivering custom solutions designed against marketing and business objectives....
Read more about RTi Research »
2.
The Westport Company, Inc.
Phone: (203) 454-8330, Westport, CT
Experts in research on interactive and online products/services. Specialists in diagnostic usability and groups, in both online and in-person venues....
Read more about The Westport Company, Inc. »
3.
AB Research Associates, Inc.
Phone: (203) 794-0323, Danbury, CT
Full-service capabilities in all categories of custom survey research: product and concept testing, advertising/attitude tracking, copy testing, etc. ...
Read more about AB Research Associates, Inc. »
4.
Directive Analytics, Inc.
Phone: (203) 855-8550, Trumbull, CT
We offer a blend of the methodological market research expertise with the consultative approach of the traditional marketing consultancy...
Read more about Directive Analytics, Inc. »
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Related Articles
Prediction Markets for Concept Testing
by Jared Heyman, Founder and President, Infosurv
This white paper describes prediction markets, an innovative way to improve the speed and accuracy of online concept tests. You will learn why prediction markets deliver accurate concept tests more quickly than traditional methods, how prediction markets work, why they are more cost effective, and when you should utilize a prediction market. Read White Paper »
Concept Testing (And The “Uniqueness” Paradox)
by Jerry W. Thomas, Decision Analyst, Inc.
This article suggests some guidelines and best practices to improve new product concept testing. Read White Paper »
