Positioning Testing / Concept Testing
Marketing Research Firms in Cincinnati (OH--KY--IN)
Providers 1 to 3 out of 3
(in randomized alpha order, starting with "D", after featured listings)
1.
Directions Research, Inc.
Phone: (513) 651-2990, Cincinnati, OH
As a custom research firm, Directions offers insightful solutions that are applied across an array of industry segments....
Read more about Directions Research, Inc. »
2.
Integrated Research Associates, Inc.
Phone: (513) 361-2700, Cincinnati, OH
Real World Custom Research Specialists. Focus on designing, executing and analyzing Sales and Survey research conducted where the purchases are made....
Read more about Integrated Research Associates, Inc. »
3.
MRSI (Marketing Research Services Inc.)
Phone: (513) 579-1555, Cincinnati, OH
MRSI has served consumer and B2B clients since 1973. We’re full-service, specializing in product development, consumer insights, Hispanic research....
Read more about MRSI (Marketing Research Services Inc.) »
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Related Articles
Prediction Markets for Concept Testing
by Jared Heyman, Founder and President, Infosurv
This white paper describes prediction markets, an innovative way to improve the speed and accuracy of online concept tests. You will learn why prediction markets deliver accurate concept tests more quickly than traditional methods, how prediction markets work, why they are more cost effective, and when you should utilize a prediction market. Read White Paper »
Concept Testing (And The “Uniqueness” Paradox)
by Jerry W. Thomas, Decision Analyst, Inc.
This article suggests some guidelines and best practices to improve new product concept testing. Read White Paper »
