Positioning Testing / Concept Testing
Marketing Research Firms in Illinois
Providers 1 to 5 out of 5
(in randomized alpha order, starting with "P", after featured listings)
1.
Peryam & Kroll Research Corporation
Phone: (773) 774-3100, Chicago, IL
Staff of 300, +75 professionals -- total research services for custom consumer product, quantitative/qualitative research in Chi, LA, NY and Dallas...
Read more about Peryam & Kroll Research Corporation »
2.
Sawtooth Technologies Consulting Group
Phone: (847) 239-7300, Northbrook, IL
We are experts in applying conjoint analysis to product development and pricing issues, leading to better informed, customer driven decisions....
Read more about Sawtooth Technologies Consulting Group »
3.
Aeffect, Inc.
Phone: (847) 267-0169, Deerfield, IL
Aeffect employs traditional and non-traditional research methods that help organizations: Identify, segment and understand their most valuable custome...
Read more about Aeffect, Inc. »
4.
Blackstone Group
Phone: (312) 419-0400, Chicago, IL
Blackstone Group is a full-service, custom marketing research firm with 25 years of experience providing actionable qual/quant research solutions....
Read more about Blackstone Group »
5.
C+R Research Services, Inc.
Phone: (312) 828-9200, Chicago, IL
C+R Research—a consumer and market insights firm—conducts qualitative and quantitative research blending traditional and non-traditional methodologies...
Read more about C+R Research Services, Inc. »
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Related Articles
Prediction Markets for Concept Testing
by Jared Heyman, Founder and President, Infosurv
This white paper describes prediction markets, an innovative way to improve the speed and accuracy of online concept tests. You will learn why prediction markets deliver accurate concept tests more quickly than traditional methods, how prediction markets work, why they are more cost effective, and when you should utilize a prediction market. Read White Paper »
Concept Testing (And The “Uniqueness” Paradox)
by Jerry W. Thomas, Decision Analyst, Inc.
This article suggests some guidelines and best practices to improve new product concept testing. Read White Paper »
