Positioning Testing / Concept Testing
Marketing Research Firms in Ontario
Providers 1 to 2 out of 2
(in randomized alpha order, starting with "C", after featured listings)
1.
Contract Testing Inc.
Phone: (905) 456-0783, Ext. 233, Brampton, Canada
Proven protocols. Superior products. More than half of the top 10 food and beverage manufacturers and QSRs rely on CTI for sensory insights....
Read more about Contract Testing Inc. »
2.
IFOP North America
Phone: (416) 964-9222, Toronto, Canada
A mid-sized, full-service ad hoc qual & quant research consultancy. Proprietary methods, global resources. Collaboration through sector alignment....
Read more about IFOP North America »
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Related Articles
Prediction Markets for Concept Testing
by Jared Heyman, Founder and President, Infosurv
This white paper describes prediction markets, an innovative way to improve the speed and accuracy of online concept tests. You will learn why prediction markets deliver accurate concept tests more quickly than traditional methods, how prediction markets work, why they are more cost effective, and when you should utilize a prediction market. Read White Paper »
Concept Testing (And The “Uniqueness” Paradox)
by Jerry W. Thomas, Decision Analyst, Inc.
This article suggests some guidelines and best practices to improve new product concept testing. Read White Paper »
