Positioning Testing / Concept Testing
Marketing Research Firms in Philadelphia (PA--NJ--DE--MD)
Providers 1 to 2 out of 2
(in randomized alpha order, starting with "L", after featured listings)
1.
LHK Partners, Inc.
Phone: (610) 325-3400, Newtown Square, PA
LHK Partners is a full-service marketing research firm offering customized research and consulting services to a variety of industries worldwide....
Read more about LHK Partners, Inc. »
2.
LinguiSearch
Phone: (215) 923-5287, Philadelphia, PA
Qualitative market research in pharma/medical/healthcare, consumer, financial, political, legal, telecom, government organizations/industries....
Read more about LinguiSearch »
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Related Articles
Prediction Markets for Concept Testing
by Jared Heyman, Founder and President, Infosurv
This white paper describes prediction markets, an innovative way to improve the speed and accuracy of online concept tests. You will learn why prediction markets deliver accurate concept tests more quickly than traditional methods, how prediction markets work, why they are more cost effective, and when you should utilize a prediction market. Read White Paper »
Concept Testing (And The “Uniqueness” Paradox)
by Jerry W. Thomas, Decision Analyst, Inc.
This article suggests some guidelines and best practices to improve new product concept testing. Read White Paper »
